CNE-280

NEWS + BLOG

  • Keep it hot, key to crisis communications

    Managing the reputation of North America’s third largest transit system (after New York and Mexico cities) is something his colleagues call a “Daily Miracle,” because of its 800 million daily boardings and daily news coverage, says Brad Ross @bradTTC, executive director, Corporate Communications at the Toronto Transit Commission. On August 15, 2016 the Canadian Public Relations Society ...

  • Where are they now?

    Featuring Erika Manassis, Seneca College Student Representative, CPRS Toronto Student Steering Committee What did you enjoy most about being on the SSC? Being on the SSC gave me the opportunity to not only attend student events throughout the year, but to help plan them. I enjoyed acting as liaison between my peers at Seneca College, and my fellow committee members, because it meant I could ...

MEMBERS’ ONLY CONTENT

  • INTRODUCING NKPR’S ANNUAL PR SCHOLARSHIP

    Sparked by the 26 Hours of Kindness holiday campaign in 2015, the NKPR 26 Acts of Kindness is an ongoing agency-wide program through which the NKPR team gives back to the community. The program fosters a culture of kindness and empowers team members to find and support a cause in order to encourage others to do the same. Some of the causes supported through the 26 Acts of Kindness include: Fred Vi...

  • How to write better branded content

    Written by Diane Begin, CPRS Toronto Co-president “I would advise anyone who aspires to a writing career that he or she would be wise to develop a thick hide.” Harper Lee Articles are a powerful tool in public relations for creating user-specific content, encouraging buzz and helping to manage the message. That’s why author and journalist Jane Stokes offered tips at a recent Toronto C...

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