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  • Think of your last event. Was it a success? In the past, when David Scholz asked a client this same question, he was told everyone had clapped so it must have been a success. Clapping was how they measured a successful event. Today, however, the public relations industry has greatly advanced in how it collects and reports data, conducts research and ultimately, quantifies success. But we kno...

  • This post was written by Carolyn LoConte, a CPRS Toronto member. LoConte is an Account Coordinator at PRAXIS PR, currently working on alcohol beverage and lifestyle brands. She can be contacted via LinkedIn, Twitter or Facebook.   What is public relations? Simply put, there is no one-sided answer. There is, however, one ironic truth we can rely on to remain the same in this dynamic f...

  • In 2017, the headlines highlighted some of this year’s most important PR lessons: Journalism is Evolving: Through social media, every individual has the potential to voice their opinion on the world’s stage. Practitioners must be attuned to the issues and feedback from their audiences. Demand for Transparency: It’s been a year of revelations with secrets being exposed and an increase...

  • I remember the first time I saw a paid partnership post in my Instagram feed. My first reaction was confusion: this is fair to the consumers, this is how it is supposed to be, but this will likely ruin everything for the brands and influencers. Who would want to buy this, now that they know it is paid for? Then I looked closer at the “product” – it was a new collection of a famous fashion br...


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