This post was written by Carolyn LoConte, a CPRS Toronto member. LoConte is an Account Coordinator at PRAXIS PR, currently working on alcohol beverage and lifestyle brands. She can be contacted via LinkedIn, Twitter or Facebook.
What is public relations?
Simply put, there is no one-sided answer. There is, however, one ironic truth we can rely on to remain the same in this dynamic f...
In 2017, the headlines highlighted some of this year’s most important PR lessons:
Journalism is Evolving: Through social media, every individual has the potential to voice their opinion on the world’s stage. Practitioners must be attuned to the issues and feedback from their audiences.
Demand for Transparency: It’s been a year of revelations with secrets being exposed and an increase...
I remember the first time I saw a paid partnership post in my Instagram feed. My first reaction was confusion: this is fair to the consumers, this is how it is supposed to be, but this will likely ruin everything for the brands and influencers. Who would want to buy this, now that they know it is paid for? Then I looked closer at the “product” – it was a new collection of a famous fashion br...
New Student Members
Megan Abbey, Humber College
Dyana Angino, Centennial College
Adelaide Attard, Sheridan College
Leah Bauer, Humber College
Caryn Bessner, Seneca College
Sharmela Brown, Seneca College
Kate Buttaro, Loyalist College
Rebekah Campbell, Loyalist College
Alexandra Caravaggio, Sheridan College
Regina Carlow, Loyalist College
Irisa Chan, Centennial Co...