Yearly Archives :

2011

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Call for Student Submissions for CPRS Toronto 2012 ACE Awards
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 By Nicole Laoutaris

Are you thinking, “How am I going to make a big splash in PR after school is over?”

Answer: submit your campaign or project for a CPRS Toronto 2012 ACE Award!

The CPRS Toronto ACE Awards were created to recognize communications excellence in the practice of public relations. Winning an Award will not only help you earn industry recognition, strengthen your strategic communications skills, and have your work known by Toronto’s public relations community, but you will be able to celebrate your work with colleagues and friends at the hottest PR event in town!

Students who are enrolled in a full-time public relations or communications program are invited to submit their campaigns and projects for the Toronto CPRS 2012 ACE Awards. Note, students do not have to be CPRS members to be eligible to submit an entry.

How do I enter?

In one easy step, you could be on your way to ACE…

All you have to do is submit an executive summary and rationale of your project electronically through the online entry form on the CPRS Toronto website by January 26, 2012. Early bird entries save $10 when submitted by January 13, 2012!

Then, a team of experienced communicators will review the applications and select which submissions will move forward. All submissions are judged and returned with valuable feedback and suggestions made to help you learn and improve your skills.

That’s it!

Save the date!

This year’s gala event will be held on April 26, 2012 at the newly renovated – and stunning – Bram and Bluma Appel Salon, located on the second floor of the Toronto Reference Library. Stay tuned for more details.

Important Dates and Deadlines:

Early Bird Entry Deadline: January 13, 2012
Entry Deadline: January 26, 2012
*Students entries are only judged on the first step of the entry application process, the executive summary and rationale
Gala: April 26, 2012

On behalf of CPRS Toronto and the ACE Awards team, we ask you take this opportunity to submit your best work for evaluation, and we hope to see you at the Gala this Spring!

Questions? Contact us at ace@cprstoronto.com, or Tweet your questions to @CPRSToronto

 

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CPRS Toronto ACE Awards: What’s in it for me?
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By Nicole Laoutaris

Each spring, the crème de la crème of Toronto’s public relations community gather to recognize and celebrate the best, brightest and most promising in the industry.

The CPRS Toronto 2012 ACE Awards are just around the corner, and the time has come to dig in your heels and submit your very best work for evaluation. This year’s gala event will be held on April 26, 2012 at the newly renovated Bram and Bluma Appel Salon, on the second floor of the Toronto Reference Library. Stay tuned for more details!

The ACE Awards were created to recognize communications excellence in the practice of public relations. All CPRS members and associates, full-time public relations and marketing professionals in the Greater Toronto Area, and students who are enrolled in a full-time public relations or communications program are eligible to enter.

How do I enter?

In just two easy steps, you could be on your way to ACE.

First, enter an executive summary of your project electronically through the online entry form on the CPRS Toronto website by January 26, 2012.

Once a team of experienced communicators have reviewed the applications, those who have been short-listed will be asked to submit a full entry.

That’s it!

Note that students are only required to submit the first stage of submission, an executive summary and rationale for their campaign.

What’s in it for me?

Winning an ACE Award will earn you industry recognition, will strengthen your strategic communication skills and will get your work known by Toronto’s public relations community. Beyond that, you will have the opportunity to celebrate your success with your friends and colleagues at the hottest PR event in town!

What if I’m not short-listed?

You still benefit from the submission process, even if you are not selected for the next stage of application. All those who are not short-listed will still receive valuable feedback and suggestions for improvement.

So don’t hesitate! Get started on your entry today! And be sure to save the date for this year’s gala on Thursday, April 26, 2012!

For more information on eligibility, campaign entry categories, submission requirements and deadlines, click here to download the ACE Awards 2012 Entry Guidelines Package.

Questions? Contact us at ace@cprstoronto.com or Tweet your questions to @CPRSToronto

We hope to see you all at the gala this year!

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Four tips for aspiring PR practitioners
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By Gloria Lopez – Gil

Student members participated in Passport to PR on November 15, 2011. The event is a half day tour that gives behind-the-scenes access to some of Toronto’s top PR practitioners. 

As a student, it becomes a big concern as to what exactly our soon to be career actually intakes. Having the opportunity to visit Citizen Optimum, Toronto Board of Trade, and National allowed a glimpse into the reality of PR life. Advice given from practitioners working in the industry, being able to distinguish ways in which future practitioners are able to be successful.

Tips to be successful:

Nina Kalos and Stephanie Nadalin from Citizen Optimum

1. Network
If there is one thing to note about working in the PR industry, is the sole fact to network with as many people as you can. Get to know the people working in public relations. Working in public relations is a field in which many candidates are striving to make it to the top. It is important to maintain relationships amongst practitioners whom you may meet.

Nina Kalos from Citizen Optimum suggests students to “find a mentor”. Take advantage of mentorship programs, like the one that CPRS offers. Mentors are able to provide full insight on their experiences that they have come across while working in the industry.

2. Keep it all
It is that simple –keep it all, all the work that you have done keep it. Why forget about a piece of work that you have spent your time on? Scott Brownrigg, from Toronto Board of Trade made the point clear that it is vital to keep what you have worked on.

Having a portfolio prepared of your previous work only shows future employers that you are committed to your career. With a portfolio of all your work you are able to always look back to reference something that you may have forgotten about. Also collect any comments or recognition letters that you may have received.

Elisabeth Mozel-Jury and Stephen Ledgley from National

3. Refine your writing skills
It is essential to have strong writing skills is in the PR industry. The English language seems simple, but it has its hidden complexities. Elisabeth Mozel-Jury and Stephen Ledgley, from National both had the same advice to students. Their advice that they have for students is to continuously work on writing.

Writing is a tool in which technology will never be able to replace. Constantly working on your writing will only prepare future practitioners for the reality of life. In careers, like PR, having to write a test as a requirement during an interview should come as no surprise. (Editor’s note: If you’re a member interested in writing for the CPRS Toronto New Perspectives blog, send us a note.)

Matthew Kofsky and Scott Brownrigg from Toronto Board of Trade

4. Choose your agency
The agencies are not out looking for you, as a PR practitioner it is your responsibility to choose the agency in which you feel is best suited for you. Stephanie Nadalin, from Citizen Optimum suggests students to “be choosey.” Ask questions when looking into PR agencies, as in what will your tasks be for a standard day.

Matthew Kofsky, from Toronto Board of Trade also advises students who are looking into internships to “make sure you enjoy it.” Make sure that the internship or the selected agency is the one fit for you. Research and educate yourself about the agency before stepping foot inside the front door.

So what are your tips for students studying public relations? Speaking on behalf of students, we’d love to hear from you. Fee free to post below.

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October 2011 PD: Social Media Reality Check
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By Cora Timofte @Cora_T

Members can view an archived webinar of this October 27, 2011 presentation (length 37:20) by David Scholz, Executive Vice President, Leger Marketing and Carolyn McGill, President and CEO, CNW Group in the members’ only blog.

Social media is the new normal, according to results from the Social Media Reality Check 2011, a unique study that looks at professional communicators’ use of social media in comparison to consumer opinions and the influence social media has on purchasing behaviour.

The study was first conducted in 2009 and reproduced twice in 2011. The results of all three sessions were contrasted and presented to an audience of communication practitioners, during the last CPRS professional development session, held on October 27, 2011.

A total of 590 communication professionals and over 1000 Canadian consumers were surveyed. According to Statistics Canada, 77 per cent of Canadians are online (connected to the Internet), with results of the survey indicating that 69 per cent of online Canadians use social media.

Social media tools and usage

The most popular social media websites among professionals and average consumers alike are Facebook and Twitter, followed by YouTube and Google Plus. Most people use social media at least once a day or more, but the reasons for use are different in professionals versus the general public.

Professional communicators use social media to find out news and information, share knowledge and ideas, keep updated with industry news and monitor talk about their organization.

A surprising finding indicates that only 40 per cent of practitioners use social media outlets to monitor their competitors or engage with journalists and bloggers. This is an area of downfall and in need of immediate update, according to David Scholz (@dave_scholz), VP at Leger Marketing – the company responsible for conducting the Social Media Reality Check 2011.

The majority of consumers use social media very differently compared to professionals, namely to keep in touch with friends and family, for entertainment purposes and to read about specific topics of interest.

Even though the study discovered a significant number of Canadians using social media to research information about various products and services, the majority of consumers don’t let this information affect their major purchasing decisions.

According to survey results, both communications professionals and consumers believe that social media can help shape opinions because people tend to generally trust information presented through social media channels more than information presented through advertising (46 per cent).

Social media in corporate communications

Carolyn McGill (@CarolynDavidson) President and CEO of the CNW Group, pointed out that with increased consumer demand for social media presence, senior management teams at most organizations are becoming increasingly supportive of online communication channels.

Most corporations still lack a proper budget for social media activities, but almost half of communications professionals surveyed expect an improvement in that area by next year.

The tools most commonly used by communications professionals, as reflected by survey results, include Twitter, blogs and multimedia elements.

More than half the number of Canadian organizations have at least one Twitter account, used to promote product launches and events, engage stakeholders and provide customer service assistance.

Blogs are becoming more influential and are recognized by communicators as an opportunity for opinion shaping, as a result of their seemingly unbiased structure.

Multimedia, as a communications tool, has seen increasing demand from consumers and the media, to increase visual interest, enable sharing and increase viewership.

Social media communication has increased from 2009 to 2011 in the professional and consumer sectors, with users discovering new ways to apply it.

Contrary to what most communicators believe, extensive social media exposure does not guarantee loyalty or a good reputation among stakeholders. Survey results show that consumers realize social media is just another communication vehicle and what they expect from organizations and professional communicators is more than just an online appearance.

Photos provided by CP Images

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Archived webinar: Social Media Reality Check Findings (37:20)
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Dave Scholz, Executive Vice President, Leger Marketing and Carolyn McGill, President and CEO, CNW Group presented on Canadian consumer and PR practitioner social media use on October 27, 2011. Data includes results from 2009 & 2011, with a consumer statistics updated as of October 27, 2011. Follow @Dave_Scholz & @CarolynDavidson

Press play beneath the slides to hear the audio. The screen can be enlarged in the bottom right corner. (Slides in PDF)

Related
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Archived webinar: National Membership Survey (28:07)
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David Scholz, Executive Vice President, Leger Marketing presented the results of the 2011 CPRS National membership survey including key insights on accreditation, social media use and salaries. The presentation took place on Sept. 20, 2011 at the CPRS Toronto board meeting. Follow @Dave_Scholz

Press play beneath the slides to hear the audio. The screen can be enlarged in the bottom right corner. (Slides in PDF)

View more webinars from CPRS Toronto

 

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Your guide to Google+
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By Joanna Nicholson @joannanicholson

After a three-month field trial period, Google+, the Web’s freshest social networking site, opened its doors to the public on Sept. 20.

You’ve likely heard the hype about Google+ (or G+), the new kid on the block that could be bigger, better and brighter than Facebook. Despite being in its infancy, Google+ had an estimated 25 million users in August. It’s also been fuelling a fierce competition with Facebook.

Why sign up?

At first glance, G+ seems to be a positive addition to the PR practitioner’s toolkit and users will likely find its intuitive feel a refreshing change from other social media tools. Why? Because it’s Google’s answer to all things social media—combining the elements we love about Twitter, Facebook, LinkedIn, FourSquare, etc. into one, easy-to-use tool. Additionally, Google+ aims to solve the ongoing struggle of awkward, clunky online interactions.

In a Google Blog post from June 28, Vic Gundotra, Senior Vice President, Engineering and a lead developer behind the project wrote: “Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools. In this basic, human way online sharing is awkward. Even broken. And we aim to fix it.”

Whether you’re already using Google+ or are planning to join, here’s some terminology that will make you a G+ guru in no time.

Get organized

Circles are a core feature of Google+ and let you organize your contacts into different groups. This means that you can keep your close friends, family and professional networks separate. What’s more, Circles make it easy to share the information you want with who you want.

Having PR-specific Circles will keep you informed on your contacts’ latest happenings—whether they’re launching new products or sharing industry best practices. Google+ can also send you updates via email or text so you’ll always know what your professional Circles are up to. Networking is essential in the PR world and G+ is always one step ahead. The intuitive tool even suggests other G+ users you might know so you can continue to broaden your professional network.

Strike up a conversation

Sparks are based on the idea that interesting content “sparks” conversation. Consider Sparks a more social version of Google Reader and a personalized search engine that instantly delivers content you’d mostly likely find interesting.

For example, if you’re a social media junkie you can type “social media” in the search bar and read the latest about everything from Twitter to G+. Many PR pros track specific companies, brands, stories and events on a daily basis. Sparks can help keep on top of issues so you’re always up to speed on the latest developments.

If you find an interesting result in a Google search, simply click the +1 button to instantly endorse it to your contacts on G+. Think of it as a simpler version of Facebook’s “Like” function. The +1 button shares content with your Circles and keeps them in the loop about what you’re reading.

Google+ on the go

Google+ also attempts to minimize frustrations when using a mobile device—something everyone can relate to. G+’s mobile app instantly publishes your photos instead of having to manually upload them. All you have to do is personalize your privacy settings. With Huddles, you can communicate with your Circles on the go. This G+ feature is a faster, more sophisticated version of group texting. If you’re trying to arrange a meeting with multiple colleagues, it’s an ideal way to make plans.

Meetings made easier

You can also arrange meetings via Hangouts. In simple terms, Hangouts are group video chats that attempt to break the awkward barriers of online interactions. Google compares it to dropping by a friend’s house to visit. You can let friends know you’re available to catch up and see who joins the conversation. It’s a simple interface that works for up to ten people.

What’s next?

In a short time, G+ has revitalized online sharing and continues to improve social networking, keeping the user at the forefront. And, as it continues to grow, PR professionals will likely see the benefits of Google+ in personal and professional realms. Although Google+ does not yet have business profiles, they’re in development and are expected to be added later this year.

I would like to hear your feedback on Google+. Feel free to share your comments below.

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2011 CPRS Toronto annual Open House kicked off season Oct. 4
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By Giovana Chichito

Members, non-members, seasoned professionals and PR students were gathered, at the Toronto Canadian Public Relations Society (CPRS) annual open house event on October 4, 2011, at the Metropolitan Hotel, in downtown Toronto. More than 250 people had the opportunity to meet this year’s board of directors, learn about their portfolios and the great initiatives planned for the upcoming year.

Current president of CPRS Toronto Vincent Power introduced new board members including Diane Bégin, in charge of Internet and Member Communications, and Laurie Smith, responsible for the Achieving Communications Excellence (ACE) Awards. Bégin, who is a former member of CPRS Edmonton spoke of the new CPRS Toronto blog, open to the general public, and also about the ‘members only’ blog (not yet launched), that will have elements like archived webinars of past CPRS Toronto professional development sessions and useful case studies.

Laurie Smith expressed her excitement in becoming a board member and also talked about the ACE Awards, that each year “celebrates the best of Toronto public relations.” Entrants from corporate, agency, not-for-profit, government sectors and also individuals who have demonstrated outstanding leadership in the pursuit of bettering the profession must submit their entries by January 2012. The award ceremony will be held at the end of April.

Laura Ballantyne, CPRS Toronto representative for Students and Mentoring committee, called attention to the diverse crowd present at the open house, members and non-members who also came from places like Durham and Oshawa.

The need for volunteers was pointed out by many of the event’s speakers. “All of our activities are run solely by volunteers, so it’s very important to get out there. It’s a great way to network, to build your own portfolio and to contribute with the society in this profession,” said Heather Agnew, volunteer committee representative.

Click play below to view images courtesy of The Canadian Press.

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Dr. Robert S. Bell of University Health Network to receive 2012 CEO Award of Excellence in PR
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Toronto, Ontario – The Canadian Public Relations Society Toronto will present its 19th annual CEO Award of Excellence in Public Relations to celebrate the growing importance communications plays in Canadian organizations. This year’s recipient is Dr. Robert S. Bell, CEO of University Health Network, which includes Toronto General Hospital, Toronto Western Hospital, Princess Margaret Hospital and Toronto Rehabilitation Institute.

Dr. Bell is internationally recognized as an orthopaedic cancer surgeon, clinician-scientist, educator and healthcare executive who has worked in Canadian healthcare for more than 30 years. He is a creative leader who is committed to University Health Network’s vision of achieving global impact, while working collaboratively to improve the performance in the Ontario healthcare system.

During his distinguished career, Dr. Bell has achieved an impact on the treatment of bone and muscle cancer patients in Canada and abroad through basic and clinical science as well as educating Canadian and international surgeons. He has contributed to improvement in the Ontario health system in the areas of Critical Care, Emergency Departments, Neurosurgery, and hospital physician care.

This past year, he has led University Health Network (UHN) through integration with the Toronto Rehabilitation Institute. The result of this process has been very positive and earned him the CPRS Toronto CEO Award of Excellence.

Mark your calendars and join us to commemorate this special occasion:

WHEN:  Tuesday, January 24th, 2012, 12 p.m.

WHERE:  Fairmont Royal York Hotel, Imperial Room

ADDRESS:  100 Front Street West, Toronto

TICKETS:  Contact Lois Marsh at 416-360-1988 or marshl@marsh-executive.com

The spirit of the CEO Award, first created in 1991, is to recognize communications excellence and to advocate that a successful CEO must be an excellent communicator who can express a clear mission and shared values with a broad range of stakeholders.

Past recipients of the Award include Mr. Jim Leech, CEO of Ontario Teachers’ Pension Plan, Robert Deluce of Porter Airlines, Galen G. Weston of Loblaw Companies, Frances Lankin of the United Way of Greater Toronto, Michael Budman and Don Green of Roots Canada, and Piers Handling of the Toronto International Film Festival.

The CPRS (Toronto) award is determined by a selection committee comprised of the society’s past presidents, all Accredited Public Relations practitioners, as well as some national past presidents. Members are encouraged to submit nominations throughout the year.

For more information or to schedule an interview, please contact:

Martin Waxman, APR, Chair CPRS Toronto
CEO Award Committee 416-569-0501 martinwaxman@gmail.com

Gillian Howard, VP Public Affairs and Communications, University Health Network
416-340-4838 gillian.howard@uhn.on.ca

ABOUT THE CANADIAN PULIC RELATIONS SOCIETY TORONTO

CPRS is a national association representing the public relations profession through the establishment and maintenance of high professional, educational and ethical standards. CPRS Toronto is one of the largest member societies comprising more than 600 members. The CPRS Toronto CEO Award of Excellence in Public Relations is generously sponsored by Marketwire, one of Canada’s foremost news distribution and communications services companies. The advisory is also available on Marketwire.

CPRS Toronto CEO Award of Excellence Criteria

The successful candidate will have demonstrated significant achievement in all or most of the measures of excellence during the previous year:

  • Creating and delivering a vision that’s consistent with the goals and beliefs of the organization;
  • Active member of the public relations team, and involved in media relations employee communications, shareholder and stakeholder relations;
  • Fosters a climate which is sensitive to the needs and concerns of external publics;
  • Involved in organizations and charities in the community;
  • Has encouraged the development of a crisis communications plan and is familiar with it and/or has demonstrated excellence in handling an actual crisis;
  • Operates with the highest professional standards of integrity and ethics.

Past recipients of the CPRS CEO Award of Excellence include:

  • Mr. Jim Leech, CEO of Ontario Teachers’ Pension Plan (2010-2011)
  • Robert Deluce, President and CEO, Porter Airlines (2009-2010)
  • Galen G. Weston, Executive Chairman, Loblaw Companies Limited (2008-2009)
  • Frances Lankin, President and CEO, United Way of Greater Toronto (2007-2008)
  • The late Richard Bradshaw, General Director of the Canadian Opera Company (2006-2007)
  • Michael Budman and Don Green, co-founders of Roots Canada (2005-2006)
  • Wayne Sales, President and CEO of Canadian Tire (2004-2005)
  • Piers Handling, CEO of the Toronto International Film Festival (2003-2004)
  • Julian Fantino, Chief of the Toronto Police Force (2002-2003)
  • Charles Baillie, Chair, TD Bank Financial Group (2001-2002)
  • Dominic D’Alessandro, President and CEO, Manulife Financial (2000-2001)
  • Bobbie Gaunt, President and CEO, Ford Motor Company of Canada (1999-2000)
  • Diane McGarry, President and CEO, Xerox Canada Inc. (1998-1999)
  • Allan Stark, President and CEO, American Express Company Canada (1997-1998)
  • George Cohon, President and CEO, McDonald’s Restaurants of Canada (1996-1997)
  • John Cassaday, President and CEO, CTV (1995-1996)
  • David Bloom, President and CEO, Shoppers Drug Mart (1992-1993)
  • Peter H. Ellis, President and CEO, Sunnybrook Medical Centre (1991-1992)
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Annual Public Relations Award Gala Celebrates Best PR Campaigns
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2011 ACE Award Winners battle for a competitive industry edge and recognition

Social Media Release also issued through Canada Newswire.

TORONTO, April 28 /CNW/ – Last night the Canadian Public Relations Society Toronto (CPRS Toronto) honoured the best and brightest of Toronto’s public relations community at the annual Achieving Communications Excellence (ACE) Awards gala. For the winners, the benefits of winning an ACE Award go well beyond the trophies and a short appearance on stage.

“The value of these awards comes from the nature of the judging process,” said Martin Waxman, President, CPRS Toronto. “The ACE Awards are judged by experienced professional communicators. Being scored by industry peers adds a level of credibility and validation to the ACE Award brand that the winners can benefit from, especially in today’s competitive market.”

Companies that have been successful at capturing ACE Awards often see positive returns on the time and effort put into their submission. Receiving an ACE Award can help with market differentiation and raise the winning company’s profile which can lead to the growth of existing relationships or help to attract new business. This year, Strategic Objectives and Yum! Canada captured the PR Campaign of the year for their KFC double down campaign, while Edelman captured the award for best creative campaign of the year for their work on Red Bull’s Crashed Ice campaign.

“Being recognized as an ACE Award winner can help to open doors for any business. Many winners display their trophies in lobbies as a marketing tool showcasing a job well done to visiting clients, prospective employees or even to enhance employee morale,” said Chantelle Bernard, ACE Awards Chair, CPRS Toronto. “When it comes to the ACE Awards, the benefits of winning often far exceed the effort put forth through the application process.”

Congratulations to the 2011 ACE Award winners:

Leadership Awards

PR Professional of the Year: Lawrence Stevenson, APR

PR Student of the Year: Oluwadamilola Omolade Okunlola

Young PR Professional: Erick Bauer

Best Creative PR Campaign

Edelman Canada – Red Bull Crashed Ice 2010

PR Campaign of the Year

Strategic Objectives/ Yum! Canada – KFC Canada Double Down

Winners by Category:

Best Use of Media Relations – Budget Over $50,000

Gold

Edelman Canada – Red Bull Crashed Ice 2010

Fleishman- Hillard – Eye Health Month

Wal-Mart Canada Corp./ APEX Public Relations/ Morin Relations Publiques – Wal-Mart Canada Corp’s “Re-introducing George”

Faye Clack Communications Inc. – 2010 NWPB Media Relations

Silver

Strategic Objectives/ Yum! Canada – KFC Canada Double Down

Fleishman-Hillard Canada – Aviva Community Fund

Edelman Canada/ Labatt Breweries Canada – Stella Artois Draught Master

DDB Public Relations – 2009/2010 Bosch Eco-Leadership

NATIONAL Public Relations – Burning Rubber On Ice

Edelman Canada – Zantac(R) Chilli Challenge

Edelman Canada – 2010 Canadian Olympic Apparel

Hankook Tire: Burning Rubber … On Ice –  NATIONAL Public Relations

Paradigm Public Relations/TD Canada – TD Canada Trust educates about fraud

Strategic Objectives – Crohn’s and Colitis Month

Strategic Objectives – Kraft Salad Dressing Launch

Fleishman-Hillard – Abbott Laboratories Everest campaign

Optimum Public Relations – Retire Your Ride Ontario HST

Bronze

Edelman Canada, Technology Practice – Launch of Mint.com

Strategic Objectives – Caramilk Key to the Secret

DDB Public Relations – CTC Locals Know/Gold Medal Getaway

Edelman Canada – Red Bull Air Race World Champions 2010

 

Best Use of Media Relations – Budget Under $50,000

Gold

APEX Public Relations Inc./ UPS Canada – UPS Peak Packing Season 2011

energi PR – The Powder Room Winter Olympics Campaign

Argyle Communications – Pain: An Emerging Public Health Crisis

Environics Communications – Stanfield’s: The Guy At Home

PraxisPR – The Lifesaving Society: Ethnic Water Safety

Silver

Argyle Communications – UNICEF Gifts of Magic

Environics Communications, eBay Canada Team – 2010 eBay Canada Entrepreneur of Year Awards

Argyle Communications – Maple Leaf: For the Love of Bacon

Argyle Communications/ HOOPP – HOOPP Speaks out on Retirement Income

Environics Communications/ CSA Group – CSA’s Grand Rexdale Re-opening

Environics Communications/ CSA Group – CSA’s Confined Spaces Standard Launch

Praxis PR – GFV Blushin’ Bridesmaids

Argyle Communications/ Franklin Templeton – Franklin Templeton Emotions of Investing

Bronze

Weber Shandwick Canada/ Best Buy – Best Buy Canada Holiday Campaign

Narrative Advocacy Media/ Ontario Science Centre – Ontario Science Centre Mythic Creatures

Optimum Public Relations – Toys  “R” Us Black Friday Event

Best Use of Special Events

Silver

Faye Clack Communications Inc. – Red Prince Apple Civility Launch Event

APEX Public Relations – Bringing Samsung’s Galaxy to the Street

Faye Clack Communications Inc. – Score a Touchdown with Ontario Beef

Optimum Public Relations – Retire your Ride Last Call

Toronto Hydro-Electric System – Toronto Hydro Smart Experience

Bronze

Future Shop – Samsung 3D TV Launch

Argyle Communications – Experience the Caribbean… In Canada!

CNW Group – Breakfast with the Media: The New Newsroom

New Product or Service Launch

Gold

Strategic Objectives/ Yum! Canada – KFC Double Down

Paradigm Public Relations/ BOOM Marketing/ Schick – Schick Quattro for Women TrimStyle Launch

Silver

GolinHarris Canada – Moores Canadian Suit Drive

DDB Public Relations – Hennessy Black Ontario Launch

Faye Clack Communications Inc. – Red Prince Apple Civility Launch

Bronze

Narrative Advocacy Media/WIND Mobile – WIND Mobile National Launch

Paradigm Public Relations – The Launch of Molson Canadian 67

Employee Communications of the Year

Gold

Meridian Credit Union – Strengthening Service and Sales

Silver

Meridian Credit Union – 2010 Strategic Plan

Investor/Financial Relations Campaign of the Year

Fleishman-Hillard Canada – Royal LePage HST Education Campaign

Community Relations Campaign of the Year

Gold

Weber Shandwick Canada/ Best Buy – Best Buy Canada Best in Class Fund

Women’s College Hospital – One Thousand Voices for Women’s Health

Silver

Toronto Hydro-Electric System – Light the Night with Toronto Police Service

Bronze

Foresters – Mobilizing Communities and Families

Best Digital Campaign of the Year

Gold

Sequentia Environics  – Globe Catalyst

Silver

Weber Shandwick Canada/ Best Buy – Best Buy Canada UNboxing Day Canada

Best Use of Communication Tools

Gold

Sequentia Environics – Globe Catalyst

Silver

RSA Canada – Creating Calm Before the Storm

Brand Development Campaign of the Year

Gold

Environics Communications/Sequentia/ Free For All Marketing – The Globe and Mail Redesign

Future Shop – Holiday 2010

Silver

Fleishman-Hillard Canada – SunChips 100% Compostable Bag Launch

Bronze

GCI Group Canada/ Mattel Canada – Barbie Basics at Fashion Week

elevator communications Inc. – Right at Home on Howe

Weber Shandwick Canada/ Campbell’s Canada – Campbell’s Chunky Most Valuable Coach

PraxisPR – The Pepsi Refresh Project

Public Affairs/Government Campaign of the Year

Silver

World Vision Canada – Five for 5

About the Canadian Public Relations Society Toronto

The Canadian Public Relations Society (CPRS) is a national organization that represents the profession of public relations through the establishment and maintenance of high professional, educational and ethical standards. CPRS Toronto was formed in 1948 and is one of the largest of 16 local member societies within the national Canadian Public Relations Society. The Toronto society represents more than 335 public relations professionals from agencies, corporations, government, non-profit groups and other Toronto-based organizations, and nearly 250 students from colleges and universities. Visit www.cprstoronto.com for more information.

 

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