Note: This information session is available for public viewing.
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Research shows that Executives identify a gap between the competencies required by their organizations, and the skill set available within their communications team.
It has also been stated that PR agencies are challenged with the high number of applications received for entry-level positions and internships. They are looking for ways to better assess candidates and junior-level staffers, specifically for individual strengths and capabilities.
In response, the Canadian Public Relations Society is launching the first national entry level exam for the Public Relations profession. The Public Relations Knowledge Exam (PRK)™ is endorsed by the Canadian Council of Public Relations Firms and supported by Cision.
On October 11, 2012 the following three speakers discussed what you should know about the exam and about entering the profession:
- Tracey Baker, Director, Education at the Canadian Public Relations Society – National
- Christine Smith (@ChrisAnneSmith), Lead Exam Developer, Public Relations Knowledge (PRK) Exam
- Lisa Kimmel (@lisakimmel), General Manager, Edelman Toronto