ACE Awards: The Forgotten Categories


This article was written by Tory Nash, ACE Awards Marketing Volunteer and public relations student at Humber College.

The January 31st submission deadline for the 2014 ACE Awards is fast approaching.  While everyone is working hard to perfect submissions, this home stretch of the entry process is a great time to illuminate some of the lesser known campaign entry categories.

As per usual, the media relations, special events and digital communications categories are expected to see a high volume of submissions.  The accomplishments in these categories are very important and deserve praise.  However, we know that Canadian public relations practitioners are doing great work across all campaign categories.  Let’s take a look at some of these lesser known “forgotten categories”:

  • Employee Engagement/Internal Communications Campaign of the Year
    This category is designed to recognize outstanding employee engagement and/or internal communication programs that improved employee-management relations, strengthened employee communities and/or successfully administered change management.  We know you’ve already done the work, now let it shine!
  • Community Relations Campaign of the Year
    This category recognizes community campaigns focused on local projects, public meetings, special interest group program(s) or ongoing community programs designed to either establish mutually satisfactory relationships or shift community opinions.  Don’t be afraid to show off the impact you’ve made in your communities.
  • Government Relations/Public Affairs Campaign of the Year
    When some people hear about government relations or public affairs, their eyes tend to glaze over.  However, this is one of the ACE Awards’ most exciting categories.  This category is designed to highlight the most effective use of government relations or public affairs that changed or enlisted public opinion to influence government policy or regulations.

These categories are a great venue to let your work shine.  Regardless of what project you submit, remember that all entries must be submitted by 5 p.m. on January 31, 2014.

For a full listing of the campaign entry categories, please click here.

For entry guidelines and submission requirements, please click here.

Last minute questions? On January 30 Dave Scholz will be taking over @CPRSToronto for an #ACEAwards cram session Q&A. Last-minute questions when you’re putting together your binder? Tweet us!

What: ACE Awards Twitter Q&A
When: January 30, 2014 – Time TBD
Who: Dave Scholz, Chief Marketing Officer, Leger & ACE Judging Co-Chair
Where: Twitter (Send questions to @CPRSToronto)




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