Featuring: Blair Peberdy, APR.
Faculty, Seneca College Corporate Communications and Government Relations Programs, Associate – Corporate Practice, Weber Shandwick Public Relations, and former Vice President of Marketing, Communication and Public Affairs, Toronto Hydro.
Toronto’s devastating December 2013 ice storm left Torontonians in the dark and Toronto Hydro crews working around the clock to get the power back.
Toronto Hydro’s communications staff recorded 1500 news media contacts, attended multiple news conferences, issued more than 1000 Tweets, as well as responded to more than 7000 emails in the 10 days following the storm.
“Severe weather events” have seriously compromised Toronto’s electricity supply on three occasions of late. Superstorm Sandy brought trees and power lines down in the city on October 31, 2012, cutting power to 250,000 homes and businesses. Seven months later, a record-breaking rainstorm flooded underground transmission equipment, interrupting power to hundreds of thousands of people and triggering intermittent blackouts for days.
On December 21, 2013 Toronto Hydro declared its highest state of emergency
when record levels of ice from freezing rain brought tree limbs and power lines down in a matter of hours, blacking-out many neighbourhoods through the Holiday Season and affecting approximately 900,000 people.
Join CPRS Toronto and enjoy Blair Peberdy speak about what he and Toronto Hydro’s communications team experienced on the front lines during the storm, and how a well-rehearsed communications plan is critical when crisis hits.
Peberdy’s presentation will precede the election of the incoming CPRS Toronto Board of Directors and an overview of 2013-14’s accomplishments.
Quorum is required for an official vote, so be sure to register soon and arrive early.
WHEN:
Tuesday, May 20, 2014
5:30 – 6:00 p.m. Registration
6:00 – 6:30 p.m. Welcome and Presentation
6:30 – 7:00 p.m. Formal Business – Annual General Meeting
7:00 – 7:15 p.m. Presentation of service awards
7:15 – 8:00 p.m. Reception
WHERE:
Toronto Reference Library – Novella Room
789 Yonge Street
Toronto ON M4W 2G8
COST: There is no cost for this event
Note: Light appetizers will be served
Space is limited, so be sure to register early!
Please register directly through our secure website
Or contact Lois Marsh at (416) 360-1988 or marshl@marsh-executive.com
CPRS Toronto Post-AGM Social:
Some of us are heading to La Société (131 Bloor St W #211) following the AGM.
We would love if you could join us too!
Presenting Sponsor:
