Panel Discussion: Paid media in public relations
Tuesday, April 21, 2015. 6 pm to 7:30 pm (networking reception from 6 pm – 6:30 pm, panel discussion and Q & A from 6:30 pm – 7:30 pm), The Pilot, Stealth Lounge (2nd Floor, 22 Cumberland St., Toronto. Cost: $35 (member), $45 (non-member), $25 (student member), $30 (student non-member). Light appetizers, cash bar.
Paid media is changing the practice of public relations as the lines blur between marketing and PR. Hear from experts in this field as they discuss how to put together an effective paid media strategy for your budget. This panel will also cover how to measure the impact of your paid campaigns, how to develop an integrated strategy and future directions for this evolving area of practice.
Martin Waxman, President, Martin Waxman Communications
Yuri Machado, SVP Integrated Advertising and Strategy, Post Media
Josh Merchant, Ampifii, CTO
Laurie Smith, Senior Director of Strategic Communications, CNW
Saeed Zaman, Senior Account Director, Paid Media Lead, Edelman