On Wednesday, May 20, over 300 Toronto PR professionals celebrated the city’s top talent at the Canadian Public Relations Society (CPRS) annual Achieving Communications Excellence (ACE) Awards.
The ceremony at Arcadian Court rewarded the most memorable and effective PR campaigns and practitioners from the Toronto public relations community over the past year.
The ACE Awards concluded with the two most prestigious awards: Best PR Campaign of the Year and Best Creative PR Campaign of the Year.
Best PR Campaign of the Year Winners: Weber Shandwick & McDonald’s Canada
Weber Shandwick & McDonald’s Canada was honoured for PR Campaign of the Year for the strategic planning and execution of the “McCafé Retail Coffee Launch in Grocery” campaign.
Top row from left: David Ford, Lindsay Trnkus, Jennifer Wasley, Jessica Goldberg, Jessica Greasley, Rashel Hariri and Brad Buset. Bottom row from left: Kristen McGuey, Jeanette Jones, Sara Doucet and Rebecca Kates.
Best Creative PR Campaign of the Year Winners: APEX Public Relations & Walmart Canada
The Best Creative PR Campaign of the Year was awarded to APEX Public Relations & Walmart Canada for the innovation and creativity behind the “Back-to-School with Walmart” campaign.
Hilary Lawton, Jennifer Stein and Linda Andross.
See the rest of the ACE award winners.