Passport to PR: Opening Doors for Aspiring PR Practitioners

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If attending this event isn’t on your to-do list, you should definitely add it.  The positive real life discussions helped reinforce my decision about whether or not a public relations career is right for me.

I had the opportunity to visit and learn from the communications professionals of three very different organizations: Veritas Communications, Google Canada and the Toronto Region Board of Trade.

Each organization demonstrated unique approaches to public relations and provided specific examples of what they did for their clients/organization.

At Veritas, the team discussed how they helped launch Target’s entrance into the Canadian market. The presentation allowed us to hear firsthand the challenges and successes that were encountered. The demanding yet exciting environment is exactly why agencies appeals to many aspiring PR professionals. This type of organization seems to keep you on your toes with no day similar to another.

Google’s Alexandra Hunnings, gave a very powerful presentation. Alexandra spoke freely in an informal conversation about the world of PR through the eyes of Google, which was truly amazing and inspiring to hear. Three key takeaways were Nurture, Own and Follow Through. My visit to Google taught me that not everyone is going to be good at everything but identifying your strengths and weaknesses will help mould you into successful communicator.

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Matthew Kofsky, from Toronto Region Board of Trade, spoke to us about the importance of getting experience. Specifically, not just experience to land a job, but rather experience that will help you grow as an individual and help you to become a better person in all aspects of life.

This was my second year participating in Passport to PR and it gets better every year. This event allows students to meet industry professionals who give great insight into their organization and productive career advice. Additionally, participants can learn what its like to work in public relations outside of the classroom. After completing one session after the other you feel inspired, motivated and excited to tackle and succeed as a public relations professional.

The CPRS Toronto Student Steering Committee will be holding another Passport to PR event will be held in March 2016. Hope to see all of you there!

By: Tysha Campbell, CPRS Student Steering Committee student representative for Centennial College’s Bachelor of Public Relations Management program.

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