Featuring Terrence Freeman, Vice President, External, CPRS Toronto Student Steering Committee
What did you enjoy most about being on the SSC?
What I liked most about being on the SSC was having significant responsibility on the experiences and events we were creating for Toronto PR students. As an executive member on the committee, I took part in making the decisions that would affect students’ CPRS Toronto experience, which also helped me grow professionally.
Where do you work now and what do you do?
During the summer, previous to my last year in Humber College’s bachelor of public relations program, I completed a public relations internship with Metro Ontario. Working client-side in a corporate marketing department allowed me to not only develop real-world industry experience, but also explore my interest in other aspects of marketing in addition to PR.
As I came closer to finishing my degree, I was offered a marketing coordinator job at Metro Ontario – and gladly accepted! While working on the more “traditional” marketing side of the industry I have continued to learn a vast amount of knowledge. I’ve also found that I have been able to transition much of my public relations skills to communicating to customers in other ways that the marketing aspect requires.
In my current position, I focus on everything “in-store” related. This includes communicating a variety of important messages to customers using multiple marketing elements including audio, signage and creative.
Although I originally had planned a career in public relations for myself, I am happy that my career path has steered into the broader world of marketing – a side of the industry that allows me to utilize the communications skills I learned in school and learn new skills I hope to apply throughout the rest of my career.
How do you think CPRS helped advance your career or get you ready for your current position?
Not only did my position on CPRS Toronto provide me with unique “real world” experience, but it also allowed me to meet and learn directly from top professionals in public relations industry.