Advanced Writing & Brand Journalism
Who: Mark Ragan, CEO Ragan Communications, Inc.
When: Tuesday, November 15 (8:00am – 4:30pm)
Where: Waterfront Banquet and Conference Centre, Hamilton
Cost: $345 (CPRS and IABC Members)
Mark Ragan, Publisher and CEO of Ragan Communications, Inc. will be leading CPRS and IABC members through a two-part workshop on Advanced Writing and Brand Journalism which will include successful Canadian PR experiences and case studies.
CPRS Hamilton is expecting over 100 practitioners from across Ontario to participate in this workshop. Register today!
Workshop Agenda
8:00 a.m. – 8:30 a.m. – Registration and Continental Breakfast
8:30 a.m. – 12:00 p.m. – Advanced Writing and Editing
12:00 p.m. – 1 p.m. – Lunch and Networking
1:00 p.m. – 4:30 p.m. – Brand Journalism
Session 1: Advanced Writing & Editing
Important messages get printed, streamed, e-mailed and Tweeted. Whether internal or external your audiences are reading, watching, listening-talking back. Even the bosses have discovered the power of storytelling! Your words, and how you present them, are more important than ever.
Session 2: Brand Journalism
Are you ready for brand journalism?
Brand journalism combines real reporting and lively storytelling (that’s the journalism), with your organization’s experts and experiences (that’s the branding). A few organizations have figured out a new way to tell their stories, using the tried-and-true methods of journalism to engage their audiences and boost their competitive advantage.
In this session, Mark Ragan will share the principles of brand journalism and show you how you can apply them to your own organization.
Mark Ragan (Bio)
Mark Ragan is the Publisher and CEO of Ragan Communications, Inc., the nation’s leading provider of corporate communication information and training. For 15 years, Mark covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight Magazine.
Our Sponsors
CPRS Hamilton and Ragan Communications, Inc. thank our generous sponsors for making this event possible.
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