December 4, 2017: COMM TRENDS 2018 – A Look to the Year Ahead


The phrase “fake news” was recently declared the Collins Dictionary Word of the Year for 2017. If that means the public is losing trust in media, what’s the impact to PR?

This trend and others such as unprecedented focus on using and interpreting data and metrics, to fully integrated marketing communications teams, to questions around polling accuracy all have had an impact on our jobs as communicators.

But will these trends persist in 2018? What else should we look forward to? Join us for a lively panel discussion Monday, December 4 at the Pilot!

LAUREN MORE, Ford Motor Company of Canada @laurencmore Lauren is the vice president of communications, where she leads multiple media relations, employee communications and social media programs and serves as a company spokesperson. Lauren has more than 25 years of experience as a communications professional and daily newspaper reporter. During her 17 years at Ford of Canada, More has held a variety of roles in product public relations, marketing and sales communications and corporate news. Prior to joining Ford, she served as the Public Relations Manager for Canada at one of the world’s largest technology and management consulting firms and has held a variety of positions at Toronto-based public relations agencies.

TRACEY BOCHNER, Paradigm @tbochner
Tracey has more than 20 years’ experience in brand marketing communications for many of Canada’s leading companies and brands. She is co-founder and president of Paradigm, a digital, experiential and public relations agency in Toronto whose clients include Insurance Bureau of Canada, Nutella, Playtex Baby, Schick, Toys “R” Us and Under Armour. Tracey was a founding member and former chair of the CPRS Measurement Committee, the group responsible for creating Media Relations Rating Points (MRP), the Canadian standard for the measurement of editorial coverage. She has also been named to the Chatelaine/PROFIT W100 ranking of Canada’s Top Female Entrepreneurs.

BRUCE MACLELLAN, Environics Communications @BruceM1
Bruce has worked in communications consulting for over 30 years, and founded Environics Communications Inc. in 1994. The firm is now Canada’s largest wholly-Canadian public relations and public affairs firm, with more than 130 staff working in four offices. Bruce is a strong advocate for positive corporate cultures and Environics was named the #1 Workplace in Canada for 2010 by the Great Place to Work Institute. In 2008, it became the first North American marketing firm to be carbon neutral. ECI hired their first Creative Director in 2014 and operates a digital team under the brand name agnostic. As a passionate volunteer, he currently serves as Chair of the National Board of The Nature Conservancy of Canada.

IAN ROSS, APR, Ontario Ministry of Advanced Education and Skills Development @ianedwardross
Ian is currently the director of communications where he leads important campaigns on student financial aid, apprenticeship and employment services. Over his 14 year career in the Ontario Public Service, he has also led the government’s apology to Indigenous peoples for residential schools and supported critical health care communications on immunization, diabetes and active living. Ian achieved his APR in 2007 and has served as Ontario Regional Examiner for the past three years. He is also a former board member and past president of CPRS Toronto.


  • $39.55 – Members
  • $50.85 – Non-Members
  • $28.25 – Student Member
  • $33.90 – Student Non-Members

Date: Monday, December 4, 2017

Time: 6 to 8 p.m.

Location: The Pilot – 22 Cumberland Street (one block north of Bloor, steps west of Yonge).



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