Event Recap: Passport to PR


Three valuable tips I learned from Passport to PR

Passport to PR is one of the CPRS Toronto Student Steering Committee’s most highly anticipated events of the year. Students are given the opportunity to visit three agencies or organizations in the downtown core and learn from their PR teams. The group I led visited an interesting mix of two agencies and an international organization: Strategic Objectives, Coca-Cola and Pilot PMR.

Here are the top three tips I learned from PR pros during the November 2016 edition of the event.


  1. Internship interviews require a lot of preparation.

The team at Strategic Objectives recommended researching as much as you can about any organization you’re interested in working with in the future. Take the time to read about their current and past work, get familiar with their social media accounts and read up on the key players on their team. They also stressed that confidence is very important. You need to know exactly how you want to present yourself and what key messages you want to communicate.


  1. Keep a “roll up your sleeves” attitude at work.

Next on our agenda was Coca Cola. When asked how students can make themselves stand out during internships or volunteer opportunities, both agreed that it was to make sure you have a “roll up your sleeves” attitude at all times. It’s an asset to have a positive attitude and to always be prepared for any job your boss or co-worker hands to you. They emphasized that this crucial characteristic will allow you to challenge yourself and grow as a person.


  1. Get as much experience as you can.

Last but not least, our group visited the offices of Pilot PMR. There we learned the importance of getting as much experience in the PR industry as you possibly can, in order to find out what you do and don’t want for your career. Although most volunteer opportunities are not compensated, they are a great way to earn on-the-job experience when you’re new to the PR industry.


On the whole, Passport to PR was an immensely rewarding experience. The lessons I learned from the PR pros were invaluable and will help me as I strive to become the best PR professional I can be.


The Student Steering Committee’s next edition of Passport to PR will be taking place on Thursday, March 9, 2017. I hope to see you there!


About the author:

Mary Aloia is in her second year of Humber College’s Bachelor of Public Relations program and currently serves as the CPRS Toronto Student Steering Committee’s Vice President of Internal.

Twitter: @maryaloia

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