Navigating the Social Influencer Sphere

Tuesday, February 28, 2017. 6 pm to 7:30 pm (networking reception from 6 pm – 6:30 pm, presentation from 6:30 pm – 7:30 pm), The Pilot, (22 Cumberland St.) Toronto. Cost: $39.55 (member), $50.85 (non-member), $28.25 (student member), $33.90 (student non-member). Light appetizers, cash bar.

The growing significance of social influencers has undoubtedly impacted the landscape of branding in the PR world. With this shift in tactical messaging, comes a plethora of credibility, logistics and technological challenges. What is the optimal blend of social influencer use and traditional mediums? What are some of the implications facing both influencers and the PR industry with the recent changes in FTC and Advertising Standards Canada regulations? Is there a measurable ROI when partnering with social influencers? Our panel of experts will tackle these queries and more.

Moderator: Boyd Neil, B.A, M.A, M.B.A


After nearly 10 years leading the national corporate communications practice at H+K Strategies and a total of 30 years as a corporate communications consultant, Boyd took on the role of building H+K Canada’s national social media practice seven years ago, including a stint running its New York digital team. The past January he also formed his own consultancy — Social Reach Consulting.

He teaches social media at Ryerson University, Humber and Seneca College, is a respected blogger and speaks frequently on social media trends and strategies including at such leading interactive industry conferences as SXSW and NXNE.

Panelist: Andrew Gunadie – aka “Gunnarolla”


A music & video producer based in Toronto, known for his viral music videos, “Canadian, Please,” and “The Comic Sans Song,” as well as his travelogue series chronicling his adventures around the world, from Cairo to Tokyo, Gunarolla is an influential content producer in the travel & lifestyle space, having partnered with brands like Microsoft, Honda, Skittles, KFC, and Contiki to produce authentic and humourous videos for his YouTube channel. He has also hosted series for Tastemade, Hard Rock Cafe, Kellogg’s, and CBC. In 2013, Andrew was voted ‘Digital Personality of the Year’ at the Digi Awards, and in 2014, his EP ‘S*X’ reached #1 on the Canadian iTunes comedy chart.

Panelist: Jess Hunichen


As Co-founder of Shine Influencers, Jess is integral to the management of 25 of some of Canada’s top social media influencers and partners frequently with PR, Marketing and Advertising agencies to design and execute powerful influencer programs. Originally from Melbourne, Australia, Jess moved to Canada in 2014 and worked on publicity and social campaigns as an independent consultant before launching Shine Influencers with co-founder Emily Ward. Recognizing the soaring trend in Influencer Relations, and the lack in management options for social talent, they launched their agency to fill this need in the market and have been growing rapidly since.

Panelist: Nicole T. Chin


As an active influencer and social media consultant for Torchia Communications (Toronto office), Nicole provides both clients and peers with social media strategies, plans and recommendations regarding online and social brand representation.

In 2015, she was honoured by winning a spot in PR in Canada’s 2015 Top 30 Under 30 which

recognizes up and coming communications professionals from across Canada.

Nicole currently manages a number of high profile accounts and has played a vital role in the strategy and development of a variety of projects since her arrival in 2012. The very essence of her work is to take risks, explore new ideas, innovate, create, transform practices and new ways of interacting.

Panelist: Joanna Sable


As one of the first “foodies” in Canada to jump on the social train, Joanna has experienced the evolution and growth in the demand for social influencers first hand. As a Cordon Bleu trained chef, she began her career as second-in-command to her mother, Myra Sable of the acclaimed Sable & Rosenfeld Gourmet Foods. As she progressed through her career, while she owned a canning company in 2005, she recognized the untapped potential in marketing through social media. Ahead of her competitors, she took the dive into this uncharted territory and through the buzz, came out on top as one of the industry’s most credible and in-demand social influencers. Having since sold the successful canning business, she is now as an industry consultant balancing social influencer campaigns and business development.