Passport to PR Winter Edition: A Post-Event Recap


Having recently completed a successful event, Building Media Relations, at the upper deck of the Pilot Tavern, CPRS Toronto Students’ continued its journey across the PR industry.

On Thursday, Mar. 9, 2017, students travelled from schools across the area, including Centennial, Humber, Ryerson, Seneca and Sheridan, to attend the winter edition of Passport to PR.

These students were given the opportunity to go behind-the-scenes of PR practice, meeting top communications professionals from a diverse range of industries and organizations.

Students listened to in-depth presentations from these pros, getting to ask questions and learn the inside scoop on the PR world.

Some of the topics covered included transitioning from student to work life, the differences between agency and in-house, and the changing face of PR.

The students got the opportunity to select from one of seven groups. Some locations that opened their doors were Coca-Cola, Craft PR, Cohn & Wolfe, Ripley’s Aquarium, Edelman and Citizen Relations, among many more.

The group I led traversed Front Street, starting our morning at National PR before stopping by Metrolinx and ending our day at MLSE. The students had a blast and gained a great deal of insight from the communication teams at these three organizations.

We re-assembled as a big group, celebrating a great day in true student style, with a trip to Jack Astor’s. Students enjoyed food and drinks, making new friends and swapping stories from the day.

We’d love to hear about your experience at Passport to PR: Winter Edition!

What was one insight you gained from the event that you will take with you towards your future career?


Written by: Maxim Naylor, a 1st year student in Humber College’s Bachelor of Public Relations program and student representative of the CPRS Toronto Student Steering Committee.

Twitter: @maximnaylor


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