About Passport to PR
Organized by the CPRS Toronto Student Steering Committee, this event offers students the opportunity to visit PR offices, speak to members of their team and get answers to all the burning questions they have about the industry.
In groups of 15, students visit three public relations offices throughout downtown Toronto. As part of Group G, students visited Strut Entertainment, Citizen Relations and Liquid Communications. Here is attendee Samiha Fariha’s recap of the day.
Location #1: Strut Entertainment
After battling the morning rush on the TTC, I arrived unscathed at the trendy office of Strut Entertainment. Strut was kind enough to provide us with a morning breakfast of water, coffee, muffins and cakes.
The morning session at Strut started off with Samantha, the founder of the agency, telling us about her day-to-day responsibilities and a history of how Strut came to be. Three pieces of Samantha’s advice that really resonated with me were:
1. Pay attention to office culture, it’s more important than you think.
- Watch your social footprint.
- Never stop learning.
Location #2: Citizen Relations
After our morning session with Strut, few of us in Group G with our group leader Mary took the streetcar to our second session at Citizen Relations.
The team gave us a brief introduction about the corporate culture and philosophy of Citizen Relations followed by an in-depth look at how the agency approaches public relations and their work. It was interesting to learn that Citizen does not have a core area of focus, they aim to be a full-service agency that serves clients from a wide variety of industries.
Location #3: Liquid Communications
At Liquid Communications the team spoke to us about some of the clients the agency worked with, their experiences in the PR industry, advice on how to get invaluable hands on PR experience as well as some of the key differences between working in boutique agencies vs. large agencies. Time flew by and before we knew it, it was time to leave.
I really enjoyed my Passport to PR experience. The event provided me with the opportunity to learn about how PR agency life is like in both large and boutique agencies and make new contacts in the industry.
Written by Samiha Fariha, a student in Humber College’s Post-graduate Public Relations Program.