Event Recap – Unprecedented Crisis: Fort McMurray Wildfire

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On June 20, CPRS Toronto partnered with  the Insurance Bureau of Canada (IBC) to host some of the key players in the dramatic Fort McMurray wildfire response and recovery, including representatives from the Canadian Red Cross, IBC and former members of the Regional Municipality of Wood Buffalo. The panel was full of engaging stories and frank insight about what it took to tackle the most costly natural disaster in Canadian history. CPRS Toronto would like to give a special thanks to the team at IBC for their support in making last week’s event possible, as well as the panelists and moderator for their participation.

“As an actor in the wildfire response, I’m always happy to have a chance to discuss what was done and rehash those moves,” explained Robin Smith, one of the panelists and a former Communications Strategist at the Regional Municipality of Wood Buffalo who stayed behind to facilitate the evacuation of the city. “It’s enjoyable to be able to pass on the things we learned to other people who might use them one day, but we also benefit from being able to talk through the experience and gain new perspective on things that might seem mundane to us.”

“Our chapter is always looking to the cutting edge so that we can give our members the opportunity to engage with new ideas and ask thought provoking questions,” said Danielle Kelly, APR, CPRS Toronto Co-President. “It was fascinating to hear a firsthand account of an event that relied so heavily on communication. There was a lot to be learned and I think people came away with a new appreciation of how important our role as communicators can be.”

Photos of the event are posted below. Stay tuned for updates on CPRS Toronto’s next event, The Future of PR on August 15. More details are available on the Events page.

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