Featuring Sabrina Lavi, CPRS Toronto Student Steering Committee Representative 2016/2017.
- What did you enjoy most about being on the SSC?
I enjoyed interacting with other students from the various college programs across the GTA and attending Passport to PR, which is a great networking opportunity for all aspiring public relations professionals.
- Where do you work now and what do you do?
I’m currently working at Rouge National Urban Park, Parks Canada as a Public Relations, Communications and Promotions Junior Officer. I work within the external relations team to help deliver promotional campaigns and produce internal and external communications. I’m responsible for executing events, processing media requests, developing speeches, presentations, newsletters and promotional plans for upcoming events in the park.
- How do you think CPRS Toronto helped advance your career or get you ready for your current position?
Joining CPRS Toronto at the beginning of my journey as a public relations professional helped me gain a better understanding of the industry. By attending networking events, I interacted with experienced individuals working in the public relations field. I learned about career paths, designations and tools to help me become a better communicator.