President’s Message

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In 2017, the headlines highlighted some of this year’s most important PR lessons:

  1. Journalism is Evolving: Through social media, every individual has the potential to voice their opinion on the world’s stage. Practitioners must be attuned to the issues and feedback from their audiences.
  2. Demand for Transparency: It’s been a year of revelations with secrets being exposed and an increase in demand for transparency.
  3. Ethics in Public Relations:  In an era of “fake news” and accusations, practitioners need to ensure truthful and accurate reporting.
  4. Reputation management: Do your research and your SWOT analysis to prepare all sides of the issues to direct the conversation and mitigate crises.

We reflect on our past year of activities and achievements and are proud and honoured to represent our local society’s members, who continue to lead the industry in experience, strategy and innovation.

In 2018, it’s your voice that we would like to hear. We encourage your programming suggestions and hope to highlight your achievements and insights on industry best practices by welcoming your written submissions for our website and involvement in society initiatives.

We would like to thank the Board and our volunteers for all their hard work this year and wish all CPRS Toronto members and your families, a very happy holiday season.

Danielle Kelly, APR and Erica Silver MA, APR
Co-Presidents, CPRS Toronto

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