ACE AWARDS: CAMPAIGN ENTRY CATEGORIES

2017 ACE AWARDS CATEGORIES

  • Marketing¬†Communications Campaign of the Year
    Purpose: Recognizes outstanding strategy development and implementation of integrated communications programs, including but not limited to media relations, digital media, paid media and creative material development.
  • Brand Development Campaign of the Year
    Purpose: Recognizes outstanding success in brand development, re-positioning, or re-branding of an established brand (either a product, service, or corporation) through the use of strategic public relations.

  • New Product or Service Launch Campaign of the Year
    Purpose: Recognizes a new product or service launch that generated awareness and product/service recognition through the use of strategic public relations planning and execution.

  • Employee Engagement / Internal Communications Campaign of the Year
    Purpose: Recognizes exemplary employee engagement and/or internal communication programs that improved employee-management relations, strengthened employee communities and/or successfully administered change management.

  • Community Relations Campaign of the Year
    Purpose: Recognizes community campaigns related to local projects, public meetings, special interest group program(s) or ongoing community programs that are designed to establish and maintain mutually satisfactory relationships or shift community opinions.

  • Government Relations / Public Affairs Campaign of the Year
    Purpose: Recognizes the most effective use of government relations and/or public affairs to change/enlist public opinion in order to influence government policy and/or regulations.

  • Investor / Financial Relations Campaign of the Year
    Purpose: Recognizes outstanding communications work targeted toward investors, shareholders and other financial audiences.

  • Crisis or Issues Management Campaign of the Year
    Purpose: Recognizes effective crisis and/or issues management work through the use of strategic public relations.

  • Best Use of Media Relations (Over $50,000)
    Purpose: Recognizes effective and creative use of media relations to execute or support a public relations campaign with a budget over $50,000.

  • Best Use of Media Relations (Under $50,000)
    Purpose: Recognizes effective and creative use of media relations to execute or support a public relations campaign with a budget under $50,000.

  • Best Use of Special Events
    Purpose: Recognizes effective and creative use of an event or events to execute or support a public relations campaign.

 

  • Best Digital Communications Campaign of the Year
    Purpose: Recognizes exemplary digital campaigns that successfully engage with target audiences to create engaged communities, launch/raise awareness of products, or manage issues and/or crisis.
  • ¬†Student Public Relations Communications Plan of the Year
    Purpose: Recognizes a student or student group for excellence in communications planning. The entry should focus solely on the communications plan following the RACE formula, regardless of whether the plan has been implemented.

Click to view the 2017 Ace Award Guidelines.

 

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