CPRS (Toronto) -- Winners of 2004 Ace Awards

We laughed, we cried, and we toasted our successful comrades! The 2004 CPRS (Toronto) ACE Awards was a night ‘Second to None’. Please join us in applauding the following ACE winners of 2004!

BEST OF SHOW

Courtney Rainey Group, Saving Hill's Absinth in Ontario

BEST CREATIVE PR CAMPAIGN AWARD

Strategic Objectives, The Guinness Party of Canada

PERSONALITY OF THE YEAR AWARDS

Maverick PR Student of the Year

Florence Liauw of Humber College

PR Professional of the Year

Tracey Bochner, APR, Apex Public Relations

CPRS Mentor of the Year

Susan McDougall, APR

CPRS Volunteer of the Year Award

Gordon K. McIvor, APR

GENERAL CONSUMER AWARDS

Sports, Arts, Entertainment Campaign of the Year

Gold:

Strategic Objectives, Judy Lewis
The Hulk on Home Video

Silver:

Maverick Public Relations, Diane Medeiros
"Unsung Heroes" The Canadian Songwriters Hall of Fame

Bronze:

Food Network Canada, Eileen Morrison;
Jamie’s Kitchen

Product Brand Development Campaign of the Year

Gold:

Strategic Objectives, Deborah Weinstein
The Guinness Party of Canada

Bronze:

New Product or Service Launch Campaign of the Year

Gold:

Courtney Rainey Group, Sherri Zielinski
Saving Hill’s Absinth in Ontario

Silver:

Porter Novelli Canada, Zak Firestone
Java-Log brews up a storm

Bronze:

Strategic Objectives, Judy Lewis
Build-a-Bear Workshop comes to Canada

INDUSTRY MARKET AWARDS

Healthcare Campaign of the Year

Gold:

Fleishman Hillard, Dara Strauss
Don’t let Mantezuma’s revenge ruin your vacation

Hi-Tech Campaign of the Year

Silver:

Fleishman Hillard, Sarah Coombs
Kyocera 7135 Smart Phone Canada Launch

TARGETED AUDIENCE AWARDS

Employee Communications Campaign of the Year

Silver:

Mercer Human Resources Consulting, Jodi Macpherson
Communications Strategy to Recruit Actuarial Students

Bronze:

RBC Financial Group, Dana Dean, APR
Introducing Voice Over Internet Protocol Telephones at RBC Financial Group

Community Relations Campaign of the Year

Silver:

Region of Peel, Cynthia Ulba
Region of Peel West Nile Virus Public Education Campaign

Silver:

APEX Public Relations, Linda Andross
Daimler Chrysler Canada’s Fit for a Kid

Bronze:

Regional Municipality of Halton, Nancy Field
Truth about Youth

CORPORATE AWARDS

Corporate Branding Campaign of the Year

Silver:

Argyle Rowland Communications, Daniel Tisch, APR
Hanson Brick: Launching North America’s largest brick manufacturers

Bronze:

APEX Public Relations, Pat McNamara, APR
Guardian Group of Funds (GGOF): Building a competitive edge

Crisis or Issues Management Campaign of the Year

Bronze:

Region of Peel, Cynthia Ulba
The Region of Peel’s SARS Response

PUBLIC SECTOR & PUBLIC SERVICE AWARDS

Public Sector Campaign of the Year

Silver:

Fleishman Hillard, Diane Conconi
"Toronto, You Belong Here"

Silver:

Shared Services Bureau, Krys Potapczyk
My OPS

Silver:

Ontario Ministry of Consumer and Business Services, Gerald Crowell
Fraud Free Calendar Campaign

Nonprofit Campaign of the Year

Silver:

Maverick Public Relations, Julie Rusciolelli
"Going for Gold" The See You in Athens Fund

Bronze:

Weber Shandwick, Lorraine Doherty
Ronald McDonald House Charities 10 cent Happy Meal donation program launch

Cause-related Campaign of the Year

Silver:

GPC International, Dawn McDowell, APR
CIBC World Markets’ 2003 Children's Miracle Foundation Campaign

TECHNIQUE AWARDS

Best Use of Internet

Gold:

APEX Public Relations, Allison Moore
American Peanut Council’s "The Search for the Ultimate Peanut Butter Sandwich Recipe

Silver:

Canon Canada Inc., Wayne Doyle
Canon at the Canada Games

Bronze:

AstraZeneca, Sabita Singh, ABC
HR Central Intranet site re-design

Best Use of Audio Visual

Silver:

Credit Valley Hospital, Wendy Johnson, ABC, APR
"Keeping the Promise"

Best Use of Special Events

Gold:

Molson, David Jones
Molson Canadian $100K Happy Hour

Silver:

Materials Manufacturing Ontario, Colleen Mulholland
The Power of Knowledge in Action

Bronze:

Environics Communications, Andrew Berthoff
Xerox Canada Day

Best Use of Print/Publications

Bronze:

Region of Peel, Cynthia Ulba
Region of Peel Employee Orientation Package

Bronze:

Siemens Milltronics Process Instruments Inc, Rob Niezen
Product Guides

Sponsors of the 2004 CPRS (Toronto) ACE Awards include: CCN-Matthews (Proud Platinum Sponsor), AVW-TELAV Audio Visual Solutions, Maverick Public Relations, News Canada, The Second City, The Canadian Press and Bowdens.