2005 CPRS (TORONTO) ACE AWARD WINNERS

APEX Public Relations wins the Best of Show award at the 2005 ACE Awards.

The 2005 CPRS (Toronto) ACE Awards was a memorable night for all. Please join us in applauding the following ACE winners of 2005!

CPRS BEST OF SHOW

APEX Public Relations, Flying High: Mosaik MasterCard Becomes a Serious Player in the Travel Rewards Industry

CPRS BEST CREATIVE PR CAMPAIGN AWARD

World Rock Paper Scissors Society, Something from Nothing: The PR Story Behind the World Rock Paper Scissors Society

PERSONALITY OF THE YEAR AWARDS

Toronto Hydro PR Student of the Year

Jenny Shin of Ryerson University

PR Professional of the Year

Sheila Corriveau, Porter Novelli Canada

CPRS Mentor of the Year

Kristina Sanecki, APR, President, KS Marketing and PR

CPRS Volunteer of the Year Award

Matt Drennan-Scace, Carol Gravelle

GENERAL CONSUMER AWARDS

Sports, Arts, Entertainment Campaign of the Year

Gold:

World Rock Paper Scissors Society, Lisa Walker


Something from Nothing: The PR Story Behind the World Rock Paper Scissors Society

Silver:

Strategic Objectives, Judy Lewis
Two Brothers DVD Experience

Bronze:

Media Profile, Adrienne Simic
Media Relations for Russell Crowe's Master and Commander: The Far Side of the World

Product Brand Development Campaign of the Year

Gold:

Environics Communications, Don Hogarth 
Puretracks.com VoteMusic! Who Should Run the Stereo at 24 Sussex Drive?

Gold:

APEX Public Relations/BMO Bank of Montreal, Tracey Bochner, APR 
Flying High: Mosaik MasterCard Becomes a Serious Player in the Travel Rewards Industry

Silver: 

APEX Public Relations/Nike Canada, Tracey Bochner, APR
Think Fast: Uncovering Nike's Need for Speed

Silver: 

Strategic Objectives, Deborah Weinstein
The Launch of New Cashmere from Cottonelle

Bronze: 

APEX Public Relations/ConAgra Foods Canada Inc, Jacqueline Mazereeuw
Turkey Timing: Making Butterball Stand Out in a Crowd

Bronze:

Strategic Objectives, Deborah Weinstein
Lee Jeans: Vintage Forward to Canada

Bronze:

Courtney Rainey Group, Sherri Zielinski
Revitalizing Xante in Ontario

Bronze:

Argyle Rowland Communications, Daniel Tisch, APR
Nestle's Turtles 'Breaks Out Of Its Shell'

New Product or Service Launch Campaign of the Year

Silver:

Courtney Rainey Group, Heather Grant
Driving Clinical Trial Recruitment for AstraZeneca

Bronze:

APEX Public Relations/Kao Brands Canada Inc., Tracey Bochner, APR
Be Brilliant: John Frieda Launches Brilliant Brunette

Bronze:

Capital C Public Relations, Jefferson Darrell
The Peter Pan DVD Launch

TARGETED AUDIENCE AWARDS

Employee Communications Campaign of the Year

Silver:

APEX Public Relations/Grand & Toy, Pat McNamara, APR
The New Reality: Grand & Toy unveils new retail direction

Bronze:

Bell Canada Enterprise Group, Theresa Dickson, APR
Project Galileo

PUBLIC SECTOR AND PUBLIC SERVICE AWARDS

Public Sector Campaign of the Year

Bronze:

Ministry of Consumer and Business Services, Gerald Crowell
Consumer Awareness Week

Bronze:

Environics Communications, Andrew Berthoff
The Puck Stops Here: Canadian Standards Association launches new spectator safety standard

Cause-related Campaign of the Year

Bronze:

Strategic Objectives, Judy Lewis
The Body Shop Canada Power of 10 STOP Violence Against Women Campaign

TACTICAL AWARDS

Best Use of Internet

Gold:

Toronto District School Board, John Muldoon, APR, Fellow CPRS
Communicating the Value of a TDSB Education

Best Use of Audio Visual

Silver:

EDS Canada Inc., James Toccacelli, APR
Inside Outsourcing: EDS's Global HR Outsourcing Capabilities Video

Bronze:

Environics Communications, Liz Carson
Listerine Gingivitis Awareness: Public Service Announcement

Best Use of Research or Measurement

Silver:

Fleishman-Hillard Canada, David Ward
The University of Western Ontario Internal Communications Audit

Best Use of Special Events

Silver:

Siemens Milltronics Process Instruments Inc., Janet Wile, ABC, APR
Celebrating 50 Years of Innovation

Silver:

Strategic Objectives, Judy Lewis
M&M Meat Shops Charity BBQ Day

Bronze:

Courtney Rainey Group, Sherri Zielinski
Celebrating Cruzan Rum in Halifax and Toronto

Bronze:

Argyle Rowland Communications, Daniel Tisch, APR
TD Summer Reading Club

Best Use of Print/Publications

Bronze:

Region of Peel, Joan Endersby
Peel Heritage Complex Exhibition Catalogue, Painted in Peel: The Peel Landscape by the Group of Seven and Their Contemporaries

Bronze:

APEX Public Relations, Tracey Bochner, APR
Tetra Pak Healthy Eating Notebook

Bronze:

APEX Public Relations/BMO Mutual Funds, Pat McNamara, APR
Money Talks Magazine: Special Report for the 2004 RRSP Season

Sponsors of the 2005 CPRS (Toronto) ACE Awards include: CCN-Matthews (Proud Platinum Sponsor), AVW-TELAV Audio Visual Solutions, Maverick Public Relations, News Canada, The Canadian Press and Bowdens.