CPRS (Toronto) -- Winners of 2007 Ace Awards

CPRS (Toronto) unveiled winners in public relations at the 2007 ACE Awards gala on Wednesday April 25. The evening displayed outstanding public relations achievements over the past year. Please join us in applauding the following ACE Awards recipients of 2007!

CPRS PR Campaign of the Year (formerly Best of Show)

Strategic Objectives, Tetley 100% Pure and Natural Green Tea

CPRS (Toronto) Best Creative PR Campaign

Strategic Objectives, Tetley 100% Pure and Natural Green Tea

Leadership Awards (formerly Personality of the Year Awards)

TPR Student of the Year
Thea Watson, Seneca College
Young PR Professional of the Year (Under 30 years of age)
Cortney Anderson, High Road Communications and Rachelle Khalaf, Torchia Communications
PR Professional of the Year
Carol Panasiuk, APR, Cohn and Wolfe
CPRS (Toronto) Mentor of the Year
Mark Hunter LaVigne, APR, Hunter LaVigne Communications
CPRS (Toronto)Volunteer of the Year Award
Victoria Procunier, Entries and Web Co-Chair, ACE Awards Committee, CPRS (Toronto)

CATEGORY AWARDS

Brand Development Campaign of the Year

Gold:
Environics Communications, Liz Carson
A Canadian First: Cementing Listerine’s Official Position in Oral Care

Gold:
APEX Public Relations
Talking ‘Bout My Generation: BMO Speaks to Boomers about the New Retirement

Silver:
APEX Public Relations
A Bicycle Built for…A Tiger and a Cow: The Kidz Count Cyclometre Initiative

Silver:
APEX Public Relations
Absolut Kravitz

Silver:
World Vision Canada, Sharon Marshal
World Vision’s One Life Experience

Bronze:
Strategic Objectives
Captain Morgan Rules the Rock/Paper/Scissors Championship

Bronze:
Strategic Objectives
A Sweet Success: Cadbury Adams Celebrates 100 Years of Chocolate-making at its Gladstone Factory
New Product or Service Launch Campaign of the Year

Gold:
Region of Peel
Single Stream Recycling

Gold:
Toronto Hydro, Cathy Perry
Toronto Hydro Summer Challenge

Silver:
Environics Communications
The Saturn Challenge

Silver:
Environics Communications
Launch of eBay.ca in French

Silver:
Lex PR Canada
Bratz Haute Couture en Coulisse

Bronze:
Apex Public Relations
Regis Philbin and the Launch of Kellogg’s All-Bran Guardian

Bronze:
ML & CO. Corporate Communications
One Zone WiFi Launch
Employee Communications Campaign of the Year

Bronze:
iStudio Canada
Altana Pharma Intranet: Putting the “MY” in MYALTANA.CA

Bronze:
George Brown College
The Path to Leadership & The President’s Breakfast

Bronze:
Toronto Hydro, Tanya Bruckmueller-Wilson
Toronto Hydro Safety Olympics
Community Relations Campaign of the Year

Gold:
Strategic Objectives
The Search for Kraft Hockeyville 2006

Silver:
Halton Region
A Comprehensive Housing Strategy for Halton

Silver:
Region of Peel
Sexual Health Education Campaign

Silver:
Region of Peel
Peel Food Safety Performance Food Check Peel

Bronze:
Cohn & Wolfe, Jilda Lazer
Breast Friends

Bronze:
Hill & Knowlton
Raise Your Voice
Public Affairs and Government Campaign of the Year

Gold:
Advocis
Putting Consumers First

Silver:
Fleishman-Hillard Canada, Jane Shapiro
Canadian Egg Marketing Agency Eggscellent Breakfast
Investor/Financial Relations Campaign of the Year

Silver:
Fleishman-Hillard Canada
Supporting CVRD’s Bid for INCO
Best Use of Communication Tools

Gold:
Ministry of Health Promotion-Community Consultations, Government of Ontario
The Healthy Eating and Active Living

Bronze:
RBC Financial Group, Dana Dean, APR
RBC- Revamping the Royal Advisor Newsletter

Bronze:
The Beer Store, Sarah Taylor
A Year of Beer 2007
Best Use of Media Relations

Gold:
Apex Public Relations
Frizz Out! John Fredia’s New Frizz-Ease Collection

Gold:
Cohn & Wolfe
Canada’s Best Managed Companies Program

Gold:
Strategic Objectives
Tetely 100% Pure and Natural Green Tea

Gold:
Apex Public Relations
Talking ‘Bout My Generation: BMO Speaks to Boomers about the New Retirement

Gold:
Safe Kids Canada
Safe Kids Week 2006: Celebrating a Safe Kids Future

Silver:
Environics Communications
Fusepoint’s “Is Corporate Canada Prepared?” Poll

Silver:
Environics Communications
MasterCard MasterIndex of Canadian Women Consumers

Silver:
Environics Communications
The Saturn Challenge

Silver:
Fleishman-Hillard Canada
Women & COPD: A National Report

Bronze:
Argyle Rowland Communications, Daniel Tisch, APR
Nestle Peanut-Free Leads the Pack

Bronze:
Canadian Partnership for Consumer Food Safety, Anne Yourt
Canfightbac Safe Food Handling Outreach

Bronze:
Cohn & Wolfe
The Re-Introduction of a Canadian Fashion Icon

Bronze:
Courtney Rainey Group, Heather Grant
Making Remicade News After Six Years on the Canadian Market

Bronze:
Praxis PR
Lifesaving Society: Swim to Survive 2006 Media Tour

Bronze:
Strategic Objectives
The Search for Kraft Hockeyville 2006

Bronze:
Word Of Mouth PR
Little Mosque on the Prairie

Bronze:
XPosure PR
Fountain Tire Gift of Time Promotion

Bronze:
XPosure PR
Be a Face in the Fight Against Cancer

Silver:
Advocis
Putting Consumers First

Bronze:
Environics Communications
Z1000 Occupational Health & Safety Standard Launch

Bronze:
Ministry of Education-Communication Branch, Government of Ontario
Launch of Nominations for the Premier’s Awards Teaching Excellence
Best Use of Special Events

Gold:
Argyle Rowland Communications, Daniel Tisch, APR
Diversity in the Workforce: Ontario’s Economic Advantage

Gold:
Argyle Rowland Communications, Daniel Tisch, APR
Use Your Voice to Prevent Child Abuse

Silver:
Environics Communication
Palm Mobifest Canada’s First Mobile Film Festival

Bronze:
CN Tower, Irene Knight
CN Tower Celebrating 30 Years

Bronze:
Torchia Communications
Rona Home and Garden: Barrie Grand Opening
Student PR Campaign of the Year

Gold:
University of Guelph-Humber
The Shaun Bruce Toronto Mayoral Campaign 2006