2008 CPRS (TORONTO) ACE AWARD WINNERS

DDB Public Relations wins the Best Creative PR Campaign of the Year at the 2008 ACE Awards, while PraxisPR takes home the award for Best PR Campaign of the Year.

CPRS (Toronto) unveiled the best public relations campaigns at the 2008 ACE Awards gala on Wednesday, April 23. The evening displayed outstanding public relations achievements over the past year. Please join us in applauding the following ACE Awards recipients of 2009!

Best PR Campaign of the Year

PraxisPR, Manulife Investments Income Plus Pre-Launch and Launch

Best Creative PR Campaign of the Year

DDB Public Relations, Bosch Home Appliances: The 2007 Bosch Eco-Legacy Campaign

Leadership Awards

• PR Student of the Year
  Kristen Marano, Humber College
• Young PR Professional of the Year
  Joanne Kearney
• PR Professional of the Year
  Christina Marshall, APR
• Mentor of the Year
  Daniel Torchia, APR
• Volunteer of the Year Award
  John Challinor II, APRC, Sponsorship Chair, CPRS (Toronto)

CATEGORY AWARDS

• Brand Development Campaign of the Year
  

  Gold:
  DDB Public Relations
  Bosch Home Appliances: The 2007 Bosch Eco-Legacy Campaign

  Gold:
  Edelman
  Petro-Canada Dream Big Communications Campaign

  Silver:
  Fleishman-Hillard Canada
  “Pawrific” Revolution Consumer Awareness Campaign

  Silver:
  Weber Shandwick Worldwide
  A “Peek” at History – Celebrating 150 Years of Peek Freans Cookies

  Bronze:
  Environics Communications
  Halloween Pet Costumes on eBay.ca

• New Product or Service Launch Campaign of the Year

  Gold:
  PraxisPR
  Manulife Investments Income Plus Pre-Launch and Launch

  Gold:
  Toronto Hydro
  Summer Challenge for Business

  Gold:
  Region of Peel
  Organics Recycling

  Silver:
  APEX Public Relations Inc.
  Nike Runner's Lounge Launch (Toronto)

  Silver:
  Ministry of Public Infrastructure Renewal
  Ontario Deposit Return Program - Bag-it-back

  Silver:
  TCU/EDU Communications
  Employment Ontario Launch

  Bronze:
  elevator communications inc.
  Mark’s Work Wearhouse T-max™ New Product Launch

  Bronze:
  Walt Disney Parks and Resorts (Canada)
  Disney’s Passport to Dreams

  Bronze:
  Porter Novelli Canada
  Thermablade Launch

  Bronze:
  Porter Novelli Canada
  Reebok SC87 Launch

• Employee Communications Campaign of the Year

  Gold:
  Meridian Credit Union
  Building Organizational Consistency

• Community Relations Campaign of the Year

  Gold:
  elevator communications inc.
  Mark’s Work Wearhouse Clothes That Work for the Community Campaign

  Silver:
  Strategic Objectives
  M&M Meat Shops National Family Dinner Night Campaign

  Silver:
  Toronto Hydro
  Project REBUILD

• Crisis or Issues Management Campaign of the Year

  Silver:
  Argyle Communications
  Food allergy education for the Peanut Bureau of Canada

• Investor/Financial Relations Campaign of the Year

  Bronze:
  Fleishman-Hillard Canada
  Norilsk Nickel Acquisition of LionOre

• Best Use of Communication Tools

  Gold:
  APEX Public Relations
  The BMO Business Coach Podcast

  Silver:
  Environics Communications Inc.
  Xerox Research Centre of Canada Innovation Success Campaign

  Silver:
  Environics Communications Inc.
  Mackenzie Investments’ “The Charity Glove”

  Silver:
  Fleishman-Hillard Canada Healthcare
  The Canadian Association of Optometrists: Eye Health Month 2007

• Best Use of Media Relations

  Gold:
  Faye Clack Communications Inc.
  The Appeal of Ontario Veal

  Gold:
  HealthComm
  Dig These Spuds! Ontario Potatoes Stage a Comeback

  Gold:
  Environics Communications Inc.
  Safe Kids Week 2007 - Splash Into Safety

  Gold:
  Strategic Objectives
  Trident Splash National Cannonball Championship

  Gold:
  Edelman
  Petro-Canada Dream Big Communications Campaign

  Silver:
  Fleishman-Hillard Canada
  Know Your Ratio

  Silver:
  Argyle Communications
  Nestle AERO 'Guys Just Don't Get It'

  Silver:
  GCI Group
  Experience PEI!

  Silver:
  Paradigm Public Relations
  Are your breasts online? The launch of the Booby Wall

  Silver:
  PraxisPR
  Manulife Investments IncomePlus Pre-Launch & Launch

  Silver:
  Hill & Knowlton
  Purolator Courier - Purolator Tackle Hunger 2007

  Silver:
  DDB Public Relations
  Canadian Blood Services Canada Hosts the World: NBDW/WBDD 2007

  Silver:
  Fleishman-Hillard Canada Healthcare
  The Canadian Lung Association: World COPD Day 2007

  Silver:
  DDB Public Relations
  Ontario Science Centre presents: "TITANIC: The Artifact Exhibition"

  Silver:
  World Vision
  2007 World Vision Gift Catalogue Public Relations Campaign

  Bronze:
  Environics Communications
  Xerox Research Centre of Canada Innovation Success Campaign

  Bronze:
  Cowan & Company
  Pokémon Peaks Again

  Bronze:
  Communications MECA
  Sweet Dreams with Sunbeam

  Bronze:
  Fusepoint Managed Services
  Fusepoint Canadian Data Confidence Survey

  Bronze:
  The Torchia Communications team
  Introducing Canada’s First World-Champion Pizza Spinner

  Bronze:
  The Torchia Communications team
  Launch of Pizza Pizza’s Slices for Smiles Charitable Program

  Bronze:
  Environics Communications
  “Crush Counterfeiting Now!” CSA International Holiday Safety Campaign

• Best Use of Special Events
  

  Silver:
  Porter Novelli Canada
  Reebok SC87 Launch

  Silver:
  Argyle Communications
  Weston Olympic Sponsorship Announcement

  Silver:
  Argyle Communications
  Ontario's Ten-Year Strategic Plan for Health

  Bronze:
  GCI Group
  Belkin’s A Streetcar Named Inspire

  Bronze:
  Strategic Objectives
  Trident Splash National Cannonball Championship

  Bronze:
  DDB Public Relations
  Canadian Blood Services Canada Hosts the World: NBDW/WBDD 2007

  Bronze:
  GO Transit
  GO Transit's 40th Anniversary Celebration -- Going Places