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Danielle Kelly, APR

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Sign Up Today for the CPRS Hamilton Ragan Event
851 315 Danielle Kelly, APR

Advanced Writing & Brand Journalism

 

Who: Mark Ragan, CEO Ragan Communications, Inc.

When:  Tuesday, November 15 (8:00am – 4:30pm)

Where: Waterfront Banquet and Conference Centre, Hamilton

Cost: $345 (CPRS and IABC Members)

 

 

Mark Ragan, Publisher and CEO of Ragan Communications, Inc. will be leading CPRS and IABC members through a two-part workshop on Advanced Writing and Brand Journalism which will include successful Canadian PR experiences and case studies.

CPRS Hamilton is expecting over 100 practitioners from across Ontario to participate in this workshop. Register today!

 

Workshop Agenda

 

8:00 a.m. – 8:30 a.m. – Registration and Continental Breakfast

8:30 a.m. – 12:00 p.m. – Advanced Writing and Editing

12:00 p.m. – 1 p.m. – Lunch and Networking

1:00 p.m. – 4:30 p.m.  – Brand Journalism

 

Session 1: Advanced Writing & Editing
Important messages get printed, streamed, e-mailed and Tweeted. Whether internal or external your audiences are reading, watching, listening-talking back. Even the bosses have discovered the power of storytelling! Your words, and how you present them, are more important than ever.

 

Session 2: Brand Journalism

 

Are you ready for brand journalism?

 

Brand journalism combines real reporting and lively storytelling (that’s the journalism), with your organization’s experts and experiences (that’s the branding). A few organizations have figured out a new way to tell their stories, using the tried-and-true methods of journalism to engage their audiences and boost their competitive advantage.

 

In this session, Mark Ragan will share the principles of brand journalism and show you how you can apply them to your own organization.

 

Mark Ragan (Bio)

mark-ragan

Mark Ragan is the Publisher and CEO of Ragan Communications, Inc., the nation’s leading provider of corporate communication information and training. For 15 years, Mark covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight Magazine.

Our Sponsors

 

CPRS Hamilton and Ragan Communications, Inc. thank our generous sponsors for making this event possible.

 

Gold

The McMaster-Syracuse Master of Communications Management (MCM) is Canada’s leading graduate program for communications executives, educators and entrepreneurs. Our curriculum combines core MBA and Strategic Communications, and our hybrid model allows you to apply your learning while you continue working.

Discover the MCM advantage today.

Contact: Sevigny@McMaster.ca
Bronze

Locomotion Communications & Public Relations

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Notice of 2016 Annual General Meeting
150 150 Danielle Kelly, APR

The Board of Directors for the Canadian Public Relations Society Toronto (CPRS Toronto) is pleased to inform all voting members of the date and time of the 2016 Annual General Meeting (AGM)

Per a ratification of the Bylaws last year, CPRS Toronto is now making the AGM package available online.

A hard copy of the package will not be mailed to members this year. A limited quantity of printed materials will be available at the meeting.

In preparation for the AGM please review the following documents:

1) AGM 2016 NOTICE,  AGENDA AND PROXY

2) AGM 2016 NOMINATION ELECTION PROCESS

3) AGM 2016 NOMINATIONS FORM

4) AGM 2016 SLATE

5) Proposed Bylaw Amendment

Please contact either Lois Marsh or Danielle Kelly, APR, Secretary, Board of Directors, CPRS Toronto for further assistance.

 

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The case of the PR body snatchers
1117 556 Danielle Kelly, APR

I hope that everyone is having a great start to 2016. I know that one of the things that I love to do during the holidays is catch up on some reading.  I am a long time subscriber to Toronto Life and an article in their December issue caught my eye and I thought it would make a great starting point for a discussion on our member blog. This article piqued my interest and really got me thinking about our professions’ role in the scenario.

The article, by Nicholas Hune-Brown, is called The Body Snatchers. The premise of the article is the public campaign by sports and business leader Eugene Melnyk to crowd source his request for a live liver donation. In addition to referencing the Melnyk case, the article reviews two other campaigns that made similar requests for organ donations for young children.  More specifically, the two campaigns for Toronto-area children, Delfina and Jacob, received some professional assistance.  The person who provided this assistance was inspired to help the families find an appropriate donor after seeing a post on Facebook. For the thesis of the article Hune-Brown asks the question: “what happens when PR campaigns decide who lives and who dies.”

We were fortunate the campaigns featured in the article all had positive endings. Both children and Melnyk received the organ donations they needed.  While I praise the initiative of the person who came forward to help raise awareness for Delfina and Jacob there are some questions that running a campaign like this raises.

Have these campaigns created a new reality for living organ donation in our province? Is this something that our profession can now consider to be a business? What is the role for remuneration in a situation like this, and, how would the profession deal with any potential conflicts? Do we, as one bioethicist in the articles suggests, create the potential to turn this into a beauty contest?

I don’t believe it is the job of PR to decide “who lives or dies”, I do however consider it to be one of the duties of our profession to engage in conversation on issues of the day and the live donor organ donation debate is relevant.  I would love to hear what you think and I look forward to a stimulating conversation on the member’s blog!

 

 

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CPRS Toronto Board of Directors Meeting Snapshots
150 150 Danielle Kelly, APR

Welcome to the first update about the monthly CPRS Toronto Board of Directors meetings. I am delighted to be returning as Board Secretary for 2015-16!  At this past summer’s strategic planning retreat I committed to enhancing transparency processes so that CPRS Toronto members would have insight about Board business and discussion and increased ownership of how their society is governed.  Each month I will share with you high-level points of what was discussed during the meeting.

Danielle Kelly, APR

Secretary, 2015-16 CPRS Toronto Board of Directors

Snapshot: October 26, 2015 Meeting

  • The Board confirmed portfolio appointments for the 2015-16 term and conferred about high-level objectives for each portfolio;
  • The Board discussed portfolio budget requirements/forecasts;
  • CPRS National shared a Global Alliance conference planning status update with the Board;
  • Next meeting: Monday, November 16, 2015, 6:00 p.m.

Snapshot: November 16, 2015 Meeting

  • Erica Silver and Jenny Shin be elected to the Board for the year 2015/2016;
  • The Board received an update from CPRS National about the Global Alliance  WPRF 2016 Conference;
  • Next meeting: Monday, January 18, 2016

*NO MEETING DECEMBER 2015*

Snapshot: January 18, 2016 Meeting 

  • Erica Silver, APR has assumed the Volunteer Portfolio and Jenny Shin has assumed the PD Portfolio;
  • 2015-2016 budget to be accepted as revised;
  • Board members to convene a sub-committee to explore hosting a post-conference reception/event during the Global Alliance WPF 2016 Conference.
    • Sub-committee members are Maryjane Martin, APR, FCPRS, LM, Danielle Kelly, APR and Erica Silver, APR
  • Next meeting: Monday, February 8, 2016

Snapshot: February 8, 2016 Meeting

  • Final budget was circulated to the Board for reference
  • Board members voted to admit 2 members for lifetime members in CPRS
  • WPRF sub-committee delivered a report to the board with a recommendation for venues and a budget breakdown for the CPRS Toronto hosted event.
  • Next meeting: March 21, 2016

Snapshot: March 21, 2016 Meeting

  • The Toronto Society Board of Directors voted to join the National Society and other member societies in a group insurance plan for D&O and Business Liability Insurance. This move will result in significant cost savings.
  • Board members voted YES to a motion to add HST to revenue generating items
  • Next meeting: April 18, 2016
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Counting down to my Toronto 2015 Pan Am journey
150 150 Danielle Kelly, APR

I am seven days away from my first shift at the Toronto 2015 Pan American Games. I will be working in Press Operations at the Ontario Place West Channel in CIBC Pan Am Park.  I am doubly blessed to be participating in this event. Not only was I selected from a pool of 70,000 applicants to participate in these games, my role will allow me to use my PR and Communication skills and expertise to ensure that these games are a positive experience for the 1700 journalists who will be covering the event.  I am part of an 800 person “crew” of Press Operations volunteers.

It has been a lot of fun training and communicating with fellow crew members, some close to home and others further away. I am looking forward to meeting our guest crew members (who are coming from around the globe) over the next couple of weeks. We have a very active Facebook forum and recently someone shared a video that I would also like to share with you, my CPRS colleagues.  This brief International Olympic Committee (IOC) video describing their Press Operations processes really resonated with me and has me all fired up to start working next week (even with a 6:30 a.m. venue call time next Saturday!). Did you know that IOC spends three years before each Olympic event preparing their operational strategies?

I would love to know your thoughts on the video or on the games as well. What aspect of the games are you most excited about? How will you be participating?

I am going to try and stay as active as I can on social media during the games and you are welcome to follow my posts on LinkedIn,  Twitter (@prdrln) and Instagram (@daniellekellyapr).

 

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UPDATE – CPRS Toronto By-law Review
150 150 Danielle Kelly, APR

I am happy to announce that the CPRS Toronto By-law review process has reach another important milestone!

I wrote a post  this past march March  about the work that is underway to ensure that our Bylaws were compliant with the forthcoming Ontario Not-for-Profit Corporation Act (ONCA).

After discussing the proposed changes with CPRS National office and your Toronto Board of Directors, the document is ready for membership comment.

You have two ways you can review the proposed changes:

1) By-law document (Full) – this document is in track changes mode so members can see the proposed amendments in context.

2) The By-law quick comparison chart – this document is a high level summary of all of the proposed changes

Constitution ByLaws Approved May 28 2013 – Amended Nov 11 2014 Draft 4 Amended June 7 2015

CPRS By Law Comparison Sheet v4

Next steps:

  • Give us your feedback!
    • Comment on this blog post;
    • Email your feedback to Danielle at danim.kelly@gmail.com;
    • Attend an upcoming By-law webinar (stay tuned for details)
  • Come to the AGM in September and vote to ratify these proposed changes

 

 

 

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Ontario Not-for-Profit Corporation Act Coming Soon – CPRS By-Law Review Currently Underway
150 150 Danielle Kelly, APR

Ontario’s new Not-for-Profit Corporations Act, 2010 will make it simpler to incorporate and provide not-for-profit corporations with up-to-date rules to run the organization. It will also ensure greater transparency and accountability.

When the Act comes into force, it will generally apply automatically to all Ontario not-for-profit corporations, including CPRS Toronto.

Existing not-for-profit corporations will have a three-year transition period once the Act comes into force to make any changes to their incorporation and other documents necessary to bring them into conformity with the Act.

Danielle Kelly, APR,  Secretary of the Board of Directors of CPRS Toronto, is performing a review of the By-laws to ensure that they will comply with the forthcoming ONCA legislation.

A draft of the By-laws will be posted here for member review shortly.

It is expected that the By-law review will be completed in Summer 2015, so that CPRS Toronto members may vote on the revised By-laws at the 2014 Annual General Meeting.

Additional information about ONCA is also available here: ONCA presentation slides – March 30 2015

Please don’t hesitate to reach out to Danielle should you have any additional questions or comments.

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Call for Nominations for 2014-2015 Board
150 150 Danielle Kelly, APR

CPRS Toronto members interested in serving on the board for the 2014-15 term should contact Lois Marsh at 416-360-1988 or marshl@marsh-executive.com.

Participating on the board enables you to enhance your corporate governance skills, contribute to our profession in a meaningful way, and interact with and learn from your industry peers.

The term starts after the Annual General Meeting in May. All members are invited to apply. Having an APR, more than five years of communications experience or being an active volunteer are assets.

The deadline is February 18.

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