Three of the most important letters in our field are APR, an acronym that stands for Accredited in Public Relations. Accreditation – or the APR – is a voluntary certification program that is a respected measure of experience and competence in the field of public relations.
If you have at least five years of experience and spend at least half of your professional time involved in public relations, I want to encourage you to apply to join me in the ranks of accredited PR professionals. This year’s application deadline is quickly approaching. You can read more about accreditation on the CPRS Web site. There’s even a self-assessment tool to help you decide if you are ready to enter the accreditation process.
Pursuing accreditation is a mind- and career-expanding experience that can take your practice to a whole new level, regardless of years of experience. Successfully achieving accreditation gives you internationally recognized credentials that enhance your professional image and the image of the profession as a whole. Accreditation helps you separate yourself from others and demonstrate you are a leader in our industry.
If you are interested in applying for accreditation in 2012-2013, the application form is available online. The deadline is December 1, 2012.
As CPRS Toronto’s Accreditation Chair, I will be happy to answer any questions you may have.
I hope you’ll consider applying to join me in the ranks of people with their APR designation!