Insights and Impact Strategist
Job Description
University of Toronto Communications (UTC) is searching for an Insights and Impact Strategist to guide leadership in the development and delivery of primary research, measurement, evaluation and insight to assess the performance and impact of communicating with stakeholders, promoting the U of T brand, and enhancing and protecting our institutional reputation. The incumbent in this newly created role will also act as an institutional resource in survey design and guidance, and will provide project management in the longitudinal collection, analysis, interpretation and reporting of brand marketing and communications metrics.
UTC promotes U of T’s brand and strengthens its reputation by sharing the University’s strengths, achievements, and impact with the world, and our award-winning team of 75+ professionals provides strategic communications counsel, and marketing and brand strategy to the University’s three campuses.
Job Requirements
UTC is seeking candidates with a minimum of 10 years’ experience in Marketing, Communications, Business Intelligence or Data Analytics, with substantive experience working in monitoring, evaluation, data collection and data analysis. A Master’s degree in Communications, Marketing, Social Science or Business or related field, is preferred. Certification in Google Analytics or applied research methods, market research and evaluation, such as with the Certified Analytics and Insights Professionals of Canada or its equivalent would be considered an asset. A combination of experience and education will be considered.
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