Author Archives: Lois Marsh

Senior Publicist – Royal Ontario Museum


Public Relations (Full-time, permanent) – Toronto, ON

The Royal Ontario Museum (ROM) is one of the most renowned cultural institutions in North America and home to an extraordinary collection of art, culture and nature from around the world and across the ages. In 2016/17, the ROM welcomed more than 1.35 million visitors, representing the highest attendance of any single museum in Canada and ranking 9th in North America. As a contemporary Museum, the ROM continues to evolve, re-imagine itself and embrace innovation. The ROM is focused on deepening its connection with visitors; animating the museum experience; opening its doors wider to communities; and being a catalyst for new ideas.

Reporting to the Manager, Communications, you will be responsible for developing and executing strategic communications plans to support the Museum’s priorities and objectives. You will execute high-impact strategic and creative PR campaigns to build awareness and audiences for the Museum’s key exhibitions, events and related initiatives. You will prepare communication materials and collateral, including press releases, strategic positioning, executive briefings, backgrounders, remarks, and fact sheets. You will plan and project manage the execution of relevant events, including large-scale press events, photo ops, etc. You will support the Museum’s content strategy, working cross functionally with various departments, secure editorial coverage and interviews on key initiatives and breaking news stories, actively maintain and grow the stakeholder database, track media coverage and earned media value, and deliver campaign reports on key initiatives. You will also assist in responding to communications issues as they arise and support the AVP and Communications Manager on special projects as required.


In addition to a Bachelor of Arts degree or equivalent in Journalism, Communications or Public Relations, and a minimum of five years of experience developing and executing highly successful integrated communications campaigns that deliver on objectives, you bring:

  • Exceptional written and verbal communication skills, with the ability to adapt narratives to the identified/targeted medium and audience
  • Demonstrated success in media relations and effective pitching, with an extensive knowledge of key media organizations
  • Experience in PR project management, event management, budget planning and issues management
  • A strategic thinker with strong planning and problem-solving skills
  • Proven track record managing complex project time lines, with the ability to complete work accurately and on time
  • Ability to work independently and as part of a team, dealing with people at all levels of the organization
  • Strong knowledge of PR principles and practices
  • Affinity for embracing new communications trends, technology and tools in an evolving media and communications landscape.

SALARY RANGE: $62,823 – $71,798 per annum


Applicants should submit a resume and cover letter, preferably by e-mail, by 5 p.m., January 30, 2018, to: Mara Gunner, Human Resources & Organizational Development, Royal Ontario Museum, 100 Queen’s Park Crescent, Toronto, ON M5S 2C6. Fax: 416-586-5827. E-mail: (quoting Competition #2017-090 Senior Publicist in the subject line).

The ROM is committed to fair and accessible employment practices. Upon request, suitable accommodations are available under the Accessibility for Ontarians with Disabilities Act (AODA) to applicants invited to an interview.

Supervisor, Media Services – City of Toronto



Requisition # 2295270 X

Division Public Health

Section Strategic Support

Work Location 277 VICTORIA ST.

Job Stream Health

Job Type Temporary, Full-Time

Temporary Duration 12.0 Months

Salary/Rate $86,795.80 – $101,974.60 / Year

Hours of Work (bi-weekly) 70.00

Shift Information Monday to Friday – 35 Hours

Wage Grade 6.5

Affiliation Non-Union

Job Code (PSG) TM0857

Number of Positions Open 1

Posting Date 12-Jan-2018

Expiry date 26-Jan-2018

Job Description

Major Responsibilities:

To supervise the media relations team to respond in a timely manner to all news media inquiries on phone, in person, through social media or email and ensure the appropriate spokesperson is available to speak with the media. To identify opportunities to promote Toronto Public Health (TPH) programs, services and Board of Health reports through social and traditional media.

  • Implements detailed plans and recommends policies/procedures regarding program specific requirements.
  • Supervises, motivates and trains assigned staff, ensuring effective teamwork, high standards of work quality and organizational performance, continuous learning and encourages innovation in others.
  • Supervises the day to day operation of all assigned staff including the scheduling, assigning and reviewing of work. Authorizes and coordinates vacation and overtime requests. Monitors and evaluates staff performance, approves salary increments, hears grievances and recommends disciplinary action when necessary.
  • Provides input into and administers assigned budget, ensuring that expenditures are controlled and maintained within approved budget limitations.
  • Oversees the day-to-day management, editing and updating of TPH’s online assets, including the corporate home page, editorial calendar and all social media accounts.
  • Plans and implements detailed media and issues management plans and recommends policies/procedures regarding program specific requirements, including media events, Board of Health meetings and media availabilities with the Medical Officer of Health.
  • Speaks to the media on behalf of TPH and ensures that reporter’s queries are answered as quickly as possible, resulting in a consistent public health messages on the issue at-hand and thereby ensuring that the public is well informed on public health programs and policies.
  • Prepares key messages on public health issues and programs and provides advice to senior staff on how to deliver key messages or respond to media enquiries.
  • Ensures all photo assignments and video productions are completed to satisfaction of clients, whether it is for a major ad campaign, or newsletter or for posterity.

Key Qualifications:

  1. Extensive experience in developing, implementing and coordinating diverse, high level media relations and issues management strategies, in a time-sensitive environment with high profile issues.
  2. Post-graduate certificate or degree in communications or media relations, or a combination of education and relevant experience.
  3. Experience in health and in dealing with senior management and political staff on sensitive or confidential issues.
  4. Supervisory experience in the media field combined with a strong ability in supervising, leading, developing, motivating and training team to produce innovative material and strategies.
  5. Well-developed human and public relations skills – proven ability to communicate effectively with all management levels and with the media; superior oral and written communication skills.
  6. Well-developed strategic planning, problem solving and negotiation skills.
  7. Superior creative, conceptual and technical skills and demonstrated ability to apply the principles of new media technologies to support and enhance a wide variety of communications initiatives.
  8. Results oriented, energetic, motivated individual with a demonstrated commitment to leadership and excelling in a cross-functional directorate.
  9. Superior administration, organization and multi-tasking skills with the ability to develop and manage project special budgets.
  10. Good knowledge of municipal governance policies and familiarity with relevant government legislation including Occupational Health and Safety, Access and Equity, Ethics.

Work for the City you love

Toronto is Canada’s largest city, the fourth largest in North America, and home to a diverse population of about 2.8 million people. Consistently ranked one of the world’s most livable cities, we are a global centre for business, finance, arts and culture. Join the award-winning Toronto Public Service as a Supervisor, Media Services within our Toronto Public Health Division.

How to Apply:

For more information on this and other opportunities with the City of Toronto, visit us online at To apply online, submit your resume, quoting File #2295270 X, by January 26, 2018.

Accommodation: The City of Toronto is committed to fostering a positive and progressive workforce reflecting the citizens we serve. We provide equitable treatment and accommodation to ensure barrier-free employment in accordance with the Ontario Human Rights Code, the Accessibility for Ontarians with Disabilities Act and the City of Toronto’s Accommodation Policy.

If you are invited to participate in the assessment process, we ask that you provide your accommodation needs in advance at that time. Please be advised that you may be requested to provide medical/other documentation to Human Resources to ensure that appropriate accommodation is provided to you throughout the hiring process.

Media Relations Specialist – Ryerson University


Faculty of Engineering and Architectural Sciences – The world is waiting for your ideas. How will you make a difference?

The Faculty of Engineering and Architectural Science (FEAS) at Ryerson University offers a unique variety of exciting programs all designed to arm students with the tools they need to make a difference in today’s world. All of our undergraduate engineering programs are accredited by the Canadian Engineering Accreditation Board, and our architecture program is accredited by the Canadian Architectural Certification Board.

The Opportunity:
As a member of the Marketing and Communications team, you will develop and proactively engage with various media and influencers on behalf of the faculty to build ongoing relationships. The Media Relations Specialist leverages relationships to favorably position the faculty and its reputation within the industry as well as researches and produces media content. The Media Relations Specialist liaises with internal stakeholders and provides technical expertise for effective management of high visibility matters on behalf of the faculty.

Engages with and develops contacts and cordial relationships with media and influencers, including local, regional, national and international media including technology, engineering, science, educational, business, political affairs writers, columnists and editors
Leverages relationships to position the faculty, its image and reputation favourably on matters relevant to the targeted audience
Researches and writes key messages around critical or high visibility issues for use internally and externally
Researches and develops story angles such as research impact, faculty achievements or student successes that will help lead to financial and other support from prospects, industry partners and target community
Advises the faculty leadership and other internal stakeholders (staff, faculty and departmental heads) about media and community relations and develops media training and interview techniques sessions for internal leaders.
Advises faculty and staff early on to frame stories that would be of interest to the media from conception to execution.
Supports the Manager with various marketing and communication projects

Completion of a post-secondary degree program in Journalism, Communications or a related discipline.
Minimum of 3 years of experience:
within an agency in a dedicated marketing/branded communications environment
liaising with media from international, national, regional and local outlets, as well as specialized media such as trade, ethnic and other media.
Experience liaising with media from international, national, regional and local news outlets, as well as specialized media including trade, ethnic and other media
Demonstrated success in media relations and effective pitching with a proven understanding of the changing media landscape
Strong relationships with media across Canada and U.S.
Experience at handling critical communication issues under extreme pressure including representing the faculty to the media
Comprehensive knowledge of various issues relating STEM and academics
Demonstrated ability to develop a story line that showcases faculty in a positive and media-friendly manner
Ability to work proactively and manage shifting priorities and projects
Providing communications or writing for a variety of stakeholders.
Strong organizational, planning, problem solving, strong interpersonal and communication skills
Proficient knowledge of CP Style.
Good client service focus.
Ability to build strong relationships with key internal and external stakeholders
Commitment and working knowledge to support Ryerson’s principles of equity, diversity, and inclusion (EDI), and the Accessibility for Ontarians with Disabilities Act (AODA).

Occasional requirement of travel at the local, regional and national level
Candidates may be asked to demonstrate qualifications through an occupational test as the first step in the evaluation and screening process before a face-to-face interview is granted.
Candidates must have a demonstrated record of dependability/reliability and a commitment to maintain confidentiality.

The university will be closed for the holidays from December 23-January 7, 2018. During that time, applications will be received but not reviewed.

Please apply at


Welcome New Members


National Members

  • Sara Goldvine, TVO
  • Rebecca Krauss

Student Members

  • Stephanie Clue, Loyalist College
  • Susan Jennett, Loyalist College
  • Jayden Jones, Loyalist College
  • Sravya Kuchipudi, Loyalist College
  • Cameron MacLean, Loyalist College
  • Holly Marshall, Loyalist College
  • Laura Mitchell, Loyalist College
  • Matthew Murray, Loyalist College
  • Nicholas Ogden, Loyalist College
  • Elliott Sheppard, Loyalist College


Welcome New Student Members!

New Student Members

  • Megan Abbey, Humber College
  • Dyana Angino, Centennial College
  • Adelaide Attard, Sheridan College
  • Leah Bauer, Humber College
  • Caryn Bessner, Seneca College
  • Sharmela Brown, Seneca College
  • Kate Buttaro, Loyalist College
  • Rebekah Campbell, Loyalist College
  • Alexandra Caravaggio, Sheridan College
  • Regina Carlow, Loyalist College
  • Irisa Chan, Centennial College
  • Samantha Chicas, Centennial College
  • Shahoya Clarke, Centennial College
  • Francess Cowan, Centennial College
  • Spencer Craig, Humber College
  • Marlena D’Ambrosio, Humber College
  • Brad Denbow, Seneca College
  • Kimberley Drapack, Sheridan College
  • Emilia Ewara, Humber College
  • Christian Ferreira, Humber College
  • Abby Fong, Humber College
  • Jaclyn Friedlich, Humber College
  • Vivan Garcia, Humber College
  • Sonali Gill, University of Toronto
  • Joselin Green, Loyalist College
  • Carleigh Gunning, Humber College
  • Shay Hardy-Bowden, Centennial College
  • Jessie Ho, Sheridan College
  • Marguerite Holland, Centennial College
  • Michele Johannesson, Humber College
  • Sabila Khan, Humber College
  • Samantha Lacy, Humber College
  • Hannah Le Fur, Sheridan College
  • Olivia Lin, Centennial college
  • Yohani Manukulasuriya, Centennial College
  • Eric Mayo, Humber College
  • Meaghan McComb, Humber College
  • Kelly McNamara, Centennial College
  • Sandara Merlini, Humber College
  • Emily Mininger, Centennial College
  • Emilio Morales, Ryerson University
  • Alexandra Mushka, Ryerson University
  • Khadija Naeem, Seneca College
  • Alicia Nelson, Humber College
  • Duy Anh Nguyen, Humber College
  • Manasvi Noel, Humber College
  • Jorielle Nunag, Centennial College
  • Chloe Olivo, Humber College
  • Mikayla Pavlovic, Humber College
  • Chenika Perry, Centennial College
  • Merryl Pinto, Sheridan College
  • Shane Ramirez, Humber College
  • Alexandra Ricciardella, Humber College
  • Dana Rosenfeld, Humber College
  • Carly Saundercook, Sheridan College
  • Siobhan Scott, Humber College
  • Anviksha Shetty, Centennial College
  • Rachel Shore, Humber College
  • Karishma Singh, Humber Lakeshore
  • Amanda Spearing, Centennial College
  • Megan Stefura, Humber College
  • Savannah Storm, Humber College
  • Arshia Sultan, Seneca College
  • Ethan Teclu, Humber College
  • Marissa Tiano, Seneca College
  • Andy Tran, Centennial College
  • Mackenzie Vandenberg, Humber College
  • Anna Vucenovich, Humber College
  • Tayler Weatherby, Humber College
  • Julia Wilson, Humber College
  • Iryna Zheliasko, Seneca College
  • Erica Zigante, Humber College


National  Student Members

  • Alanah Abelson, Humber College
  • Catrina Clarkson
  • Jessica Dehoog, Humber College
  • Jacqueline Galbraith, Humber College
  • Tyler Knapp, Centennial College
  • Allison Li, Seneca College
  • Natasha Nacevski
  • Katrina O’Neill
  • Leslie Sim, Ryerson University
  • Phill Snel
  • Ashley Wiseman

Welcome New Members!



  • Monica Aza, FCT
  • Sheri De Carlo, Savvy Communique
  • Lisa Duarte, Region of Peel
  • Jamie Ellerton, Conaptus Ltd.
  • Tori Gass, Toronto Hydro
  • Kathleen Hansma, smitten creative boutique
  • Jeanette Jones, Jones Communications Inc.
  • Erin Lemon, University of Toronto
  • Victoria Oilers, GoldFenix Communications
  • Robin Smith, Greater Toronto Port Authority
  • Gail Strachan, Novo Nordisk Canada Inc.
  • Christina Stroud, BASF Canada


  • Tremayne Gomes, Centennial College
  • Dylan Peters, Carleton University
  • Anthony Savonarota, York University