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Lois Marsh

Insights and Impact Strategist – University of Toronto Communications (UTC)

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Insights and Impact Strategist 

Job Description

University of Toronto Communications (UTC) is searching for an Insights and Impact Strategist to guide leadership in the development and delivery of primary research, measurement, evaluation and insight to assess the performance and impact of communicating with stakeholders, promoting the U of T brand, and enhancing and protecting our institutional reputation. The incumbent in this newly created role will also act as an institutional resource in survey design and guidance, and will provide project management in the longitudinal collection, analysis, interpretation and reporting of brand marketing and communications metrics.

UTC promotes U of T’s brand and strengthens its reputation by sharing the University’s strengths, achievements, and impact with the world, and our award-winning team of 75+ professionals provides strategic communications counsel, and marketing and brand strategy to the University’s three campuses.

Job Requirements

UTC is seeking candidates with a minimum of 10 years’ experience in Marketing, Communications, Business Intelligence or Data Analytics, with substantive experience working in monitoring, evaluation, data collection and data analysis. A Master’s degree in Communications, Marketing, Social Science or Business or related field, is preferred. Certification in Google Analytics or applied research methods, market research and evaluation, such as with the Certified Analytics and Insights Professionals of Canada or its equivalent would be considered an asset. A combination of experience and education will be considered.

See more about this posting here.

Public Relations/Marketing Coordinator – Life Ashore Immigration – Ontario

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Public Relations/Marketing Coordinator

Life Ashore Immigration – Ontario

Company Description

We are an Immigration Consultancy specializing in Canadian Immigration Services, located in Toronto. We work with a variety of clients, inside and outside Canada, providing dedicated and quality services for all your immigration needs.
Job description

We are looking for a Public Relations & Marketing Coordinator to join our dynamic team in Toronto. This job offers a unique opportunity to learn and work in a stimulating environment, alongside experienced professionals.

Responsibilities

  • Develop and implement public relations strategies to enhance the visibility and reputation of the immigration firm.
  • Act as spokesperson for the organization and respond to inquiries from clients and members of the business community concerning development opportunities.
  • Conduct comparative research on marketing strategies for immigration services.
  • Assist in the preparation of brochures, reports, newsletters, and other promotional materials.
  • Co-ordinate special publicity events and promotions
  • Develop, implement, and evaluate communication strategies and programs.
  • Gather, research, and prepare communications material.
  • Conduct analytical marketing studies.
  • Conduct social or economic surveys on local, regional, or international areas to assess the development of potential and future trends.
  • Review and evaluate commercial or industrial development proposals.
  • Design market research questionnaires.
  • Conduct online marketing, E-commerce, and Website promotions.
  • Develop marketing strategies and implement business plans.
  • Maintain and manage digital database.
  • Write, Copywrite, and edit press releases, newsletters, and communications materials.

Supervision

  • 3-4 people

Credentials: Certificates, licenses, memberships, and courses

  • Membership in the Canadian Public Relations Society

Experience and specialization

Computer and technology knowledge: MS Outlook, MS Windows, Adobe Photoshop, InDesign, MS Excel, MS PowerPoint, MS Word, LinkedIn

Area of work experience: Immigration

Work conditions and physical capabilities: Work under pressure, Fast-paced environment, Attention to detail.

Personal suitability: Client focus, Efficient interpersonal skills, Flexibility, Initiative, Organized, Team player, Dependability, Reliability, Quick learner.

Benefits Health benefits: Health care plan

Financial benefits: Commission, Gasoline paid, Mileage paid, Registered Retirement Savings Plan (RRSP)

Other benefits: Free parking available, other benefits, Parking available

Job Type: Full-time

Salary: $33.00 per hour

Expected hours: 30 – 40 per week.

Benefits: Dental care, Employee assistance program, Extended health care, Paid time off, Vision care

Supplemental pay types: Commission pay.

Education: Master’s (Required)

Experience: Marketing: 1 year (Required), Public relations: 1 year (Required)

Ability to Commute: Ontario, CA (Required)

Ability to Relocate: Ontario, CA: Relocate before starting work (Required)

Work Location: In person.

How to apply

Send your CV and cover letter to lifeashore@hotmail.com.

Indicate “Public Relations/Marketing Coordinator” in the subject line of your e-mail.

Application deadline: April 15, 2024

President’s Message – March 2024

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Are you maximizing the benefits of your CPRS Membership?

A CPRS membership is what you make it. If you buy a membership and forget about it for the year, it is a waste of money. More importantly, it is a wasted opportunity. Used it to its full potential, a membership is an incredible tool that can propel your career.

A CPRS membership is as valuable as you make it. Simply buying a membership and neglecting it for the year would be a waste of both money and opportunities. When used to its fullest extent, a membership becomes a powerful tool that can advance your public relations career.

Here are five ways your CPRS membership can help you soar.

1. Networking

Networking plays a vital role for PR professionals, whether they are looking for their first job, considering a career change, or are content in their current role. CPRS organizes various networking events each year, providing chances to build lasting connections with peers, potential employers, key media personalities and other folks who can help you with your career. Don’t just take our word for it: According to a LinkedIn poll 80% of professionals find networking is essential to their career success.

2. Professional Development

With an estimated 6,000 active PR professionals in Canada, it can be challenging to distinguish yourself. By joining CPRS, you can set yourself apart. We offer various professional development opportunities including online seminars, webinars, and in-person events. Additionally, our website provides online resources to help you learn new skills or polish up on ones you already have. Moreover, we offer professional designations for practitioners at any career stage. These designations serve as tangible proof of knowledge, are important resume builders, demonstrate your commitment to the profession and act as building blocks to your PR and communications career.

3. CPRS Awards

Both the Toronto and National chapters host annual awards with a wide array of categories. Winning a CPRS award is another way you can differentiate yourself from peers because it is third-party validation that your work is recognized as industry leading.

4. Volunteer opportunities

All CPRS chapters operate as charitable organizations, run by passionate volunteers who are committed to strengthening our industry. We invite all our members to join us. Volunteering is an opportunity to meet and connect with peers, network, get to know industry leaders and gain valuable experience.

Check out the CPRS Toronto website to learn about more your membership benefits or reach out to our Membership Chair Sozan Mirawdaly. And remember, your membership is only as good as you make it.

CPRS Toronto Call for Nominations for 2024-2025 Board of Directors

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CPRS Toronto Call for Nominations for 2024-2025 Board of Directors

The Call for Nominations for the 2024-2025 CPRS Toronto Board of Directors are now open!

Participating on the board enables you to extend your professional network, add to your portfolio and resume, enhance your corporate governance skills and learn from your industry peers while contributing to our profession in a meaningful way.

There are a number of positions available depending on your passions and interests. The board will work with successful candidates to determine the role that best suits.

CPRS Toronto members interested in serving on the board for the 2024-2025 term should provide their resume to Lois Marsh at marshl@marsh-executive.com

In an effort to best represent the diversity of Toronto and our industry, we encourage Black, Indigenous, People of Colour and those with diverse backgrounds to submit their application.

The term will start after the Annual General Meeting. Having an APR, more than five years of communications experience or being an active volunteer are assets, but not required. All members are invited to apply before the deadline of March 31, 2024.

Get in touch and let’s work together to build your professional profile and network!

Thank you!

Internship in Public Relations – Bicom

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Bicom – Internship in Public Relations

Company Description

We are a communications agency specializing in public relations, located in Toronto, Montreal and NYC. We work with a variety of clients, from startups to large corporations, to create impactful and innovative communications campaigns.

Job description

We are looking for a Public Relations Intern to join our dynamic team in Toronto. This internship offers a unique opportunity to learn and work in a stimulating environment, alongside experienced professionals.

Responsibilities

  • Support the account manager
  • Participate in the writing of press releases, promotional materials and social media content
  • Assist in the coordination of major events and projects
  • Conduct research and analysis to support communications strategies
  • Collaborate with team to develop creative and innovative ideas

Requirements

  • Student in communications, public relations, journalism or related field
  • Good written and verbal communication skills
  • Ability to work independently and as part of a team
  • Good knowledge of social media and communication tools
  • Passion for public relations and the communications sector
  • Motivated, loves teamwork

Internship conditions

Duration: 4 months: from May 6 or 13 to mid-August 2024 (flexible)

Hours: 3 days a week (flexible)

Remuneration: yes

How to apply

Send your CV and cover letter to candidature@bicom.ca.

Indicate “Internship in Public Relations” in the subject line of your e-mail.

Application deadline: April 15, 2024

Join us to gain valuable PR experience and contribute to exciting projects!

Crafting a Winning ACE Award Submission

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Crafting a Winning ACE Award Submission 

The Achieving Communications Excellence (ACE) Awards has celebrated Toronto’s talented and innovative public relations community for over twenty years. An ACE Award is synonymous with talented insight and skillful execution, helping to raise the winner’s profile, generate new business opportunities, and elevate the profession across organizations and sectors.

Join us for our upcoming webinar to learn more about the CPRS Toronto ACE Awards submission requirements along with strategies and tips on developing a winning entry. The session will be delivered by past judges and winners who will provide firsthand insights on being successful.

Event details:

Date: Tuesday, February 13, 2024

Time: 12:00-1:00pm

Location: Virtual (via Zoom)

Members, non-members and students are invited to join this free session.

To register for this event, please click here.

We hope to see you there!

 

Beyond the Message – Celebrating Black History Month

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This Black History Month, seize the opportunity to elevate your understanding of PR and communication.

Join us for our upcoming event, Beyond the Message – Celebrating Black History Month, as we explore awe-inspiring storytelling that not only talk the talk but walk the walk. Together, we’ll look at some of the most inspiring PR and Communications campaigns that successfully resonated with the essence of Black history and culture.

Best part? You will also get tips and best practices on how to create your own campaigns that embody diversity, equity, and inclusion focused on celebrating Black History.

Our stellar lineup of Guest Contributors includes industry luminaries who have shaped the landscape are:

Daniella Etienne, Owner, Le Code Switch Agency

With over two decades in strategic marketing and program development, Daniella Etienne, a daughter of Haitian immigrants, focuses on the inclusivity question in the business landscape. Committed to lifelong learning, she strives to provide equitable access to knowledge and opportunities. A cultural and diversity expert, her career journey includes managing partnerships at Universal Music Canada and leading global marketing campaigns at Pandora. Currently, with the Federal Anti-Racism Secretariat, Daniella champions narratives that center on equity-deserving communities. In 2022, she founded Le Code Switch, a bilingual inclusive marketing agency. Awarded for anti-racism contributions, Daniella is a respected communications specialist and board member at Racial Equity Screen Office (RESO), working with various clients, including supporting the marketing and copywriting efforts of the Inclusion Now Office at McCarthy Tétrault to name a few, shaping equitable change while upholding her guiding principle: “Nothing about us without us”.

Renee Weekes Duncan, Senior Vice President, Golin Canada

Renee Weekes Duncan is a strategic integrated communications leader adept at devising robust, meaningful and creative strategic campaigns that make a major impact and deliver tangible results.

As a senior vice-president at Golin Canada, she’s created, managed and implemented PR, D&I, influencer, social media and content programs, including leading D&I communications at Rogers.

She specializes in relationship building, developing campaigns that drive impact, and has worked with high-profile brands across North America such as Nike, P&G, RBC, CBC and Nestle.

In 2017, she co-founded Code Black Communicator Network, an organization created to provide a space for learning, growing and knowledge exchange for Black communications professionals.

Lesli Fairweather, Senior Marketing Manager, Roots

Lesli Fairweather is a marketing professional with a passion for crafting compelling brand stories and driving strategic growth. With over 17 years of experience working within a Marketing and PR capacity, her proven track record of success has been honed through her experiences in both the Canadian and U.S. markets. Lesli has successfully overseen marketing initiatives for renowned brands such as, Sephora, NARS, BareMinerals, and Lacoste Footwear.

Specializing in executing omni-channel communication strategies, Lesli currently leads PR and Social Media at Roots, and brings a unique blend of creativity, strategic thinking, and leadership. Whether it’s shaping a brand’s tone, optimizing budgets, or fostering innovative collaborations, Lesli thrives on creating impactful and sustainable brand experiences.

These influential voices will share their success stories, strategies, and tips. Don’t miss this chance to connect, learn, and celebrate Black History.

Event details 

Date: Thursday, February 8, 2024

Time: 5:30 pm to 6:30 pm.

Location: Zoom

Registration Fees:

  • First 20 Members/Student Members FREE
  • Members – $10.00 + HST
  • Non-Members – $15.00 + HST
  • Student Members – $10.00 + HST
  • Students Non-Members – $15.00 + HST

To register for this event, please click here

We hope to see you there!

PASSPORT TO PR – JANUARY 19, 2024 – SOLD OUT

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PASSPORT TO PR

JANUARY 19, 2024

Passport to PR gives you the chance to visit Toronto’s top PR firms, this event is a great opportunity to network and learn from the best people in the public relations field.

Morning Session:

9:00 am to 9:45 am     Edelman/Dove

10:40 am to 11:25 am   Talk Shop

12:15 pm to 12:45 pm   Middle Child

Afternoon Session:

2:00 pm to 2:45 pm     Proof

3:00 pm to 3:45 pm     Edery & Lord

4:45 pm to 5:30 pm     1Milk2Sugars

Costs:

Morning or Afternoon Session:

Student Members $15.00

Non-Members $20.00

Full Day:

Student Members $25.00

Non-Members $30.00

 

President’s Message – December 2023

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President’s Message

Everywhere you turn, communicators are talking about the role of artificial intelligence (AI) in our industry. We have long used AI for tasks like data analysis and trend forecasting, and now there are real questions about whether it can now take on more of our tasks, with some (typically those who don’t really understand what we do) suggesting AI may even be able to replace us altogether. Communications and PR, however, are fundamentally about building and nurturing relationships.

Public Relations = Relations with the Public

At its heart, PR is about relationship-building — with the media, clients and other stakeholders. While AI can manage some interactions, it can’t forge genuine human connections. We, as PR professionals, succeed when we can leverage our authenticity and trustworthiness to build and sustain relationships.

Building successful communication plans requires an understanding of human emotions, cultural nuances, and the ability to engage with stakeholders. AI lacks the genuine emotional intelligence to interpret and respond to the subtle cues that are crucial in PR. Only trained and experienced communications professionals can read between the lines of a client's needs, understand the emotional undertone of a public response, and navigate often complex situations and objectives.

Creativity and Strategy

Creativity is at the core of effective PR strategies. It involves crafting messages that resonate and capture imagination. AI can provide data-driven insights, but it cannot replicate the creative spark that humans bring to the table. That’s where human creativity comes in, dreaming up stuff that’s out of this world — because we’re not programmed, we’re inspired.

The PR campaigns we see every year with the CPRS Toronto ACE Awards leave us no doubt that the creativity and strategic thinking behind the best campaigns come from experts who inject their personality and ingenuity into their programs. Dreaming up and executing inspiring campaigns that resonate, well that’s a (human) PR professional’s superpower.

Andrea Chrysanthou, APR

CPRS Toronto President

Able to provide an internship opportunity?

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Able to provide an internship opportunity?

CPRS Toronto is very committed to supporting students and their career pathways as they enter the field of communications and public relations.  Many post secondary programs require students to have some kind of industry experience as a requirement of their programs, but most are not aware of the opportunities available. An internship enables students to gain experience and exposure to real world scenarios, and employers benefit not only from the extra team support, but from fresh perspectives and competencies with tools and technology that students bring. If you or your organization are able to supply a short-or long-term, paid internship this coming year, please let us know term details by emailing Lois Marsh and we’ll include them in our job boards. Let’s help our new practitioners be set up for success!