Author Archives: Lois Marsh

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NATIONAL MEMBERS

  • Robyn Adelson,Weber Shandwick
  • Susan Atkinson, Sheridan College
  • Mandy Bortolussi, Busch Systems International Inc.
  • Valerie Brive-Turtle, Corby Wine and Spirit
  • Shaun Brockman, Kids Help Phone
  • John Bugailiskis, City of Toronto
  • Jefferson Darrell, Ontario Science Centre
  • Michelle Dias, InterContinental Hotels Group (IHG)
  • Dalia Kimmel, North Strategic
  • Kimberley Larkin, Northern Ontario School of Medicine
  • Tiffany Lobb, AECOM Canada Ltd.
  • Lindsey McCulloch, Canadian Beverage Association
  • Lisa Pasquin, Craft Public Relations
  • Madina Turdieva, US Consulate General Toronto
  • Anne Yourt, Zeno Group

STUDENT MEMBERS

  • Toni Akinwumi, Humber College
  • Majd Awad, Humber College
  • Victoria Beales, Humber College
  • Colin Brush, Humber College
  • Chelsea Cardinell, Humber College
  • Jennifer Carr, Humber College
  • Sandra Chamoun-Hubbard, Humber College
  • Conner Coles, Humber College
  • Charlene D’Costa, Centennial College
  • Gabrielle Doucet, Humber College
  • Andrew Dmytrasz, Sherican College
  • Paulynne Ebron, Humber College
  • Emily Anne Fullerton, Centennial College
  • Shannon Gardiner, Humber College
  • Jessica Gauci, Humber College
  • Sophia Godere, Humber College
  • Michelle Hann, Humber College
  • Lori Ann Horrigan, McMaster University
  • Tiana Iacoboni, Humber College
  • Michael Irish, Humber College
  • Jake Kislinsky, Humber College
  • Rachel Kreuter, Humber College
  • Joanne Lawrence, Humber College
  • Amanda Lee, Humber College
  • Amanda Leone, University of Toronto
  • Serena Luksep, Humber College
  • Eloisa Mariano, Humber College
  • Cassandra Mazza, Humber College
  • Daniel Melamdowitz, Humber College
  • Melissa Michaels, Humber College
  • Kristina Mikhalkova, Humber College
  • Kate Oyston, McMaster University
  • Christopher Piekarski, Seneca College
  • Skaidra Puodziunas, Humber College
  • Bethany Rubin, Ryerson University
  • Anna Salomão, Seneca College
  • Emma Schatochin, Humber College
  • Ryan Schuurman Hess, Humber College
  • Emily Sedgwick, Humber College
  • Pujarini Sen, Seneca College
  • Stacey Sheehan, Humber College
  • Courtney Sims, Humber College
  • Claire Slaughter, Humber College
  • Nicole Williams, Humber College
  • Summer Yang, University of Toronto
  • Clifford Yeung, Seneca College

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AFFILIATE MEMBERS

  • Nadine Slichter
  • Rachel Waller
  • Heather Seaman

STUDENT MEMBERS

  • Walid Abou-Hamde, Humber College
  • Gemma Adams, Humber College
  • Katrina Adderson, Humber College
  • Tayyaba Anwar, Centennial College
  • Melis Bagci, Humber College
  • Kaela Beaton, Centennial College
  • Rheanna Bulger, Mohawk College
  • Fernando Carneiro, Ryerson University
  • Zachary Carreiro, Humber College
  • Neelam Champaneri, Humber College
  • Paulina Cias, Seneca College
  • Laura Condie, Humber College
  • Marlene de Leon, Centennial College
  • Sarita Dhaka, Centennial College
  • Via Dulay, Centennial College
  • Bethany Durigon, Humber College
  • Samiha Fariha, Humber College
  • Farisa Farzin, Centennial College
  • Ana Fernandes, Centennial College
  • Navpreet Gill, Centennial College
  • Jasmin Gow, Humber College
  • Kaitlyn Jong, Humber College
  • Felix Igwenagu, McMaster University
  • Mack Iannarilli, Humber College
  • Hanan Ismail, Humber College
  • Venkat Raja Kathirvel, Centennial College
  • Zakiah Lalani, Centennial College
  • Katie Kovacs, Humber College
  • Christopher Lewis, Humber College
  • Jessica Mikkila, Seneca College
  • Shalynn Mortillaro, Durham College
  • Ariadne Nascimento, Humber College
  • Christopher Nelligan, Centennial College
  • Sarita Oommen, Humber College
  • David Orrico, Humber College
  • Lesley Patel, McMaster University
  • Charles Payne, Humber College
  • Jessica Rabaey, Humber College
  • Kimberly Quines, Centennial College
  • Christine Raimann-Zoulianitis, Humber College
  • Kaitlyn Saint, Humber College
  • Jessica Salas, Humber College
  • Sarosh Sarkari, Humber College
  • Aashrit Singh, Centennial College
  • Rebecca Snider, Humber College
  • Manjeet Varerkar, Centennial College
  • Kristina Vlcek,
  • Pardeep Kaur Waraich, Centennial College
  • Gary Wise, Seneca College
  • Felix Wong, Seneca College
  • Anika Wood, Ryerson University
  • Danielle Wood, Humber College

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NATIONAL MEMBERS

  • Mark Agius, SparkPR
  • Theresa Beenken, National Speakers Bureau
  • Maggie Darling, United Way Northumberland
  • Jessica Martin, City of Toronto
  • Elizabeth Sharpe, World Animal Protection
  • Jennifer Spencer, CNIB

AFFILIATE MEMBERS

  • Parveer Mann, Magnum Kitchens

STUDENT MEMBERS

  • Ashleigh Alexander, Humber College
  • Sydney Boivin, University of Ottawa
  • Reagan Bradnam, Humber College
  • Caitlin Crawford, Humber College
  • Danielle Demeyere, Conestoga College
  • Ellen Gouchman, Humber College
  • Keira Hunt, Humber College
  • Neja Idris, Humber College
  • Milica Jelic, Cenntennial College
  • Alexandra Lalonde, Humber College
  • Carolyn Loconte, Humber College
  • Vivian Low, Humber College
  • Karina Luksep, Cenntennial College
  • Chris Mock, Seneca College
  • Robert Pellarin, Humber College
  • Sapninder Saini, Centennial College
  • Robert Sykes, Humber College
  • Nancy Tandon, Centennial College
  • Jane Taylor, Royal Roads University

Welcome New Members

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NATIONAL MEMBERS

  • Maike Althaus, Senvion Canada Inc.
  • Jessica Langer, McMaster University
  • Sara McMillen, Elections Ontario

STUDENT MEMBERS

  • Maher Abdurahman, Seneca College
  • Sarah Adisa, Centennial College
  • Tara Rae Anderson, Sheridan College
  • Marta Awad, Sheridan College
  • Lindsay Balbirnie, Centennial College
  • Chantal Baran, Centennial College
  • Alyssa Bellisario, Sheridan College
  • Rachel Bertone, Humber College
  • Ganna Bilchych, Centennial College
  • Melissa Bouchard, Centennial College
  • Carly Bowering, Sheridan College
  • Caslon Branscombe, Ryerson University
  • Lindsay Butt, Sheridan College
  • Ivan Byard, Centennial College
  • Alyssa Cabral, Seneca College
  • Tysha Campbell, Centennial College
  • Andrew Carey, Centennial College
  • Shannon Catney, Seneca College
  • Ashley Cester, Centennial College
  • Mishel Chavoulski, Centennial College
  • Parm Chohan, McMaster University
  • Kathleen Clarke, Loyalist College
  • Leticia Cooper, Centennial College
  • Caitlin Crnkovic, Humber College
  • Isabel Cupryn, Centennial College
  • Melissa Davis, Loyalist College
  • Andrea De La Torre, Centennial College
  • Danielle Demeyers, Conestoga College
  • Akilah Downey, Humber College
  • Vanessa Drury, Loyalist College
  • Paige Dyck, Centennial College
  • Elizabeth Edwards, Loyalist College
  • Janessa Famiglietti, Seneca College
  • Katrina Farnsworth, Loyalist College
  • Victoria Favret, Humber College
  • Laurie Fletcher, Humber College
  • Aidan Fogel Smith, Humber College
  • Filip Gabric, Centennial College
  • Laura Gannon, Seneca College
  • Martine Glover, Loyalist College
  • Rebecca Goss, Centennial College
  • Janice Grant, Centennial College
  • Vince Guglielmi, Centennial College
  • Muluba Habanyama, Sheridan College
  • Shveta Hariharan, Seneca College
  • Schintelle Harte, Sheridan College
  • Miya Hemmersbach, Loyalist College
  • Rick Henriques, Humber College
  • Jecema Hewitt Vasil, Centennial College
  • Alexandria Horvat Becevello, Sheridan College
  • Margot James, Humber College
  • Milica Jelic, Centennial College
  • Summer Johnson, Loyalist College
  • Nikhil Kadbet, Sheridan College
  • Solomon Kamara, Centennial College
  • Vikki Karakousis, Centennial College
  • Alexander Kelly, Centennial College
  • Alannah Kennedy, Centennial College
  • Sarim Khan, Centennial College
  • Priya Khemchandra, Centennial College
  • Taylor Kolar, Sheridan College
  • Sian Lloyd, Humber College
  • Karina Luksep, Centennial College
  • Jesslyn Lunney, Loyalist College
  • Leah Mabhurukwa, Centennial College
  • Kelsey MacLeod, Humber College
  • Camille Manosca, Centennial College
  • Ryan McCann, Humber College
  • Vanessa McGlynn, Humber College
  • Kelly Mcguire, Sheridan College
  • Tiffany McLean, University of Guelph Humber
  • Aya Mehra, Centennial College
  • Thomas Meldrum, Loyalist College
  • Karen Minnis, Loyalist College
  • Sarah Miskus, Sheridan College
  • Sarah Moon, Loyalist College
  • Andrew Munday, Sheridan College
  • Tyler Murphy, Sheridan College
  • Priyanka Nasta, Centennial College
  • Justine Newcombe, Sheridan College
  • Jenny Nguyen, Centennial College
  • Daniella Niddery, Humber College
  • Meenakshi Nowrattan, Sheridan College
  • Amelia Ortiz, Centennial College
  • Sharon Oseivhi, Sheridan College
  • Daniel Pocius, Loyalist College
  • Matt Primo, Seneca College
  • Guinevere Pura, Centennial College
  • Tamara Rhebergen, Loyalist College
  • Kaitlyn Rihel, Seneca College
  • Wynester Roberts, Centennial College
  • Christine Robichaud, Centennial College
  • Corin Romkey, Seneca College
  • Katie Ross, Humber College
  • Vivian Sadeh, Sheridan College
  • Allison Sadowski, Seneca College
  • Lea Salameh, Sheridan College
  • Savanah Salazaar, Centennial College
  • Mari Satoh, Seneca College
  • Rebecca Saunders, Loyalist College
  • Lauren Scallen, Centennial College
  • Dan Schell, Loyalist College
  • Steven Schill, Loyalist College
  • Dana Sharman, Centennial College
  • Gagan Sidhu, Sheridan College
  • Gillian Smith, Seneca College
  • Clelia Sosa, Centennial College
  • Mikaela Stacey, Loyalist College
  • Carmen Stiller, Humber College
  • Adam Strickland, Loyalist College
  • Trevor Struthers, Loyalist College
  • Krystal Stukas, Humber College
  • Natalie Szubert, Centennial College
  • Shaelyn Talusan, Centennial College
  • Srishti Taneja, Centennial College
  • Aysha Tayab, Loyalist College
  • Brianne Taylor, Sheridan College
  • Kelsey Thompson, Loyalist College
  • Luwam Tsehaye, Centennial College
  • Sandra Ulewicz, Centennial College
  • Mary Catherine Unsworth, Seneca College
  • Julia Van Huizen, Loyalist College
  • Natalie Vichnevetski, Centennial College
  • Sayonee Wadke, Humber College
  • Nathaniel Wallace, Seneca College
  • Ben Walters, Centennial College
  • Samantha White, Centennial College
  • Sirini Wijesekera, Centennial College
  • Cianna Wilkinson, Sheridan College
  • Heather Williams, Loyalist College
  • Stephanie Young, Loyalist College

PR and Influencers: On Transparency, Disclosure and Trust

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PR and Influencers: On Transparency, Disclosure and Trust

On September 28, 2016 the Canadian Public Relations Society (Toronto) kicked off its Annual General Meeting with a panel discussion titled, “PR and Influencers: On Transparency, Disclosure and Trust.” The panel included PR professionals and successful social media personalities offering their take on the importance of trust, and what it means to be an influencer.

With the rise of the social media influencer, it’s never been easier to reach an audience. Rather than relying on expensive celebrity endorsements, or extensive traditional media campaigns, brands can promote their products and services through social media-savvy individuals- with incredible results. For the public relations community however, this gives rise to a new challenge: how to build and maintain trust between influencers and their followers to the benefit of your client?

CPRS Toronto welcomed Jennifer Waxman Stallman of the popular Facebook goup, “Entertain Kids on a Dime,” Danielle Finestone of “TO Foodies,” and social media/digital marketing guru Sheldon Levine. The panel was moderated by former CPRS president and celebrated digital marketing expert, Martin Waxman.

During the discussion, the influencers shared their experiences using social media to build business. As a successful mom blogger, Jennifer Waxman Stallman highlighted the importance of trust among her clientele- mothers looking for entertainment, care, and products for their children through Facebook. “One woman posted an advertisement for necklaces she was selling around Christmas, and didn’t get a single response. I re-shared her post and she was fielding messages into the night,” she said. “I explained to her that they don’t think she’s a scam- it’s just I have their trust.”

Danielle Finestone launched TO Foodies through Instagram, and said she grew her following through a very grassroots approach: reposting, asking for tags, and posting and moderating the group herself. “Foodie culture in the city was focused on the high-end. We found a void and filled it, and we’ve maintained that reputation.”

With Advertising Standards Canada changing its disclosure laws next year, Sheldon reinforced the importance of full disclosure on the part of influencers when promoting free product from a brand. He also shared five tips for success for PR professionals working with influencers, which included creating a clear and realistic definition of success, and working together to create content.

Leandra Grant (leandrakgrant@gmail.com) is an independent blogger, PR writer and communications consultant who regularly works with Milestones Public Relations, Tuni Talks, and various publications.

 

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NATIONAL MEMBERS

  • Christie Crosbie, OCAD University
  • Joanne Gorry, Town of Aurora
  • Isabelle Jeanson, Doctors Without Borders
  • Michelle Outar, Town of Aurora

STUDENT MEMBERS

  • Mariam Alawi ,  Humber College
  • Irina Alifanova, Centennial College
  • Fatou Balde, York University
  • Margaret Barber, Humber College
  • Kyleigh Benninger, Seneca College
  • Erin Bonner, Humber College
  • Bruce Chen, Humber College
  • Alison Chiu, Seneca College
  • Camilla Castro, Humber College
  • Nicole Christofilos, Ryerson University
  • Yamini Coen, Humber College
  • Emily Craven, Humber College
  • Ryan Culley, Seneca College
  • Ani Dergalstanian, Humber College
  • Melissa DeSantis, Humber College
  • Taylor Dhanasar, Seneca College
  • Loren Dingwall, Ryerson University
  • Kasia Dundas, Humber College
  • Adrianna Dyczkowsky, Humber College
  • Chantel Elloway, University of Victoria
  • Jonathan Jackson, Seneca College
  • Taylor Jantzi, Centennial College
  • Jordan Kolomeitz, Humber College
  • Kenda LeBlanc, Ryerson University
  • Karla Licea, Humber College
  • Rachel Lobo, Humber College
  • Jessamine Luck, Humber College
  • Patricia Manrique, Seneca College
  • Kelvin McDermott, Humber College
  • Olivia Monardo, Humber College
  • Angelina Murashka, Seneca College
  • Stephanie Murphy, Centennial College
  • Michelle Murray, Humber College
  • Maxim Naylor, Humber College
  • Sarah Ojamae, Centennial College
  • Max Pacheco, Humber College
  • Trevor  Parker, University of Toronto
  • Kayla Perry, Seneca College
  • Eva Pham, Seneca College
  • Randi Ptolemy, Humber College
  • Mariam Rana, Centennial College
  • Matthew Radford, McMaster University
  • Poornima Rajasekar, Niagara College
  • Marie-Florance Ranger, Centennial College
  • Ana Salvagna, Humber College
  • Shane Schofield, Humber College
  • Linda Schuck, Humber College
  • Alexandra Sebben, Ryerson University
  • Palvasha Shoaib, Seneca College
  • Jessica Singh, Seneca College
  • Alyssa  Stewart, Centennial College
  • Janelle Stiehl, Ryerson University
  • Melissa Szilagyi, Humber College
  • Marcel Vander Wier, Ryerson University
  • Elizabeth Wilkinson, Centennial College
  • Shayne Williams, Humber College
  • Iryna Zheliasko, Seneca College

Everything You Wanted to Know About Journalists But Were Afraid to Ask

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Everything You Wanted to Know About Journalists But Were Afraid to Ask 

By Melissa Meyer, Communications Assistant, CNW Group

This post originally appeared on CNW’s Beyond the Wire blog, at: http://cnw.newswire.ca/blog/Media-Relations-BestPractices.html

In Canada, PR professionals outweigh journalists 4:1 and media outlets continue to consolidate as newsrooms keep shrinking. It’s never been more important for PR professionals to have top-notch media relations skills, but approaching a journalist can still be challenging even with the added convenience of social media. How can PR build real relationships with Canadian media?

On June 23rd, CPRS Toronto presented survey data collected from Canadian journalists by Leger and CNW about their PR and media relations preferences. Presented by Dave Scholz, Managing Partner of Leger 360 and Laurie Smith, VP Strategic Communications, Media and Audience Relations at CNW, the study results reinforced some key essentials and introduced new ideas foranyone seeking to improve their pitching skills.

A panel moderated by Daniel Tisch, APR, FCPRS, President and CEO, Argyle Public Relationships included Linda Andross, ABC, Managing Partner at APEX PR/ruckus Digital, Stacey Dunseath, Executive Producer for The Agenda with Steve Paikin, Steve Ladurantaye, Managing Editor, Digital News at the CBC, and Mary Vallis, Life Editor for the Toronto Star. Here are a few highlights from the lively event:

It’s “and” not “or” when it comes to methods of reaching journalists

Include new channels into your media outreach strategy, but don’t abandon old ones. For example, the existence of Twitter has not rendered news releases obsolete; both are now required according to journalists, who understandably don’t want you to make them work too hard to find your story idea.

When weighing the merit of writing about your news, journalists will consider how the story will play out across all platforms, whether in print, digital, social or broadcast, depending on the outlet and the opportunity. PR practitioners should think the same way when pitching and create ways to make this easily apparent in their pitch or news release.

“The story we tell on the CBC’s website is different than the story told on Twitter, which is vastly different than how a story will be shared on Snapchat,” said Ladurantaye.

The study found that while some journalists like being pitched over email, some still prefer a phone call (!!!) and some prefer social media exclusivity. For PR practitioners, it really comes down to learning about the people on your distribution list and catering to their individual preferences.

“Be willing to step outside your format in order to meet my format,” said Vallis.

This means, that if you really want to do things well, you’ve got a lot of work to do on that media list BEFORE you actually need that media list. It’s too late on the morning of a big announcement to be concerned with tweaking individual pitches – you need to have done this in advance or you’re only going to have time to prepare a generic “blast” style email pitch to your entire list and hope for the best. On that though, while journalists hate the impersonal touch, if the news is good enough or if the pitch demonstrates relevance to their audience, they’re going to pursue it no matter how it arrives.

When it comes to following up on a story pitch or news release, every journalist’s preference will differ. Stacey Dunseath welcomes follow up calls, as stories are sometimes overlooked unintentionally, whereas Mary Vallis would rather not receive follow ups — at all.

Journalists receive, on average, 11 pitches per day. Despite what we read and hear, almost half of journalists surveyed thought the number of pitches they receive is “just about right” while the restsaid it was too many. A surprising 4% of respondents reported they don’t get enough pitches!

Helpful hint: The majority of journalists said bullet points are best in a pitch – don’t get bogged down in lengthy descriptions.

The bottom line:

PR professionals should take the time to the personal preferences of the individuals on their media lists and tailor their pitches and outreach channels accordingly.

Build real relationships

“Relationship building is an analog process,” said Tisch.

“PR practitioners need to put work into their media relations,” added Andross.

“I’m more likely to read your email if I already know you’re a good source,” said Vallis.

“If I know you, and I like you, I will do you a favour once in a while if I can,” said Ladurantaye.

“One of my dearest friendships started out as a PR-reporter relationship,” added Dunsneath.

So where should you start? According to Dunseath, it’s quite simple; “take a journalist out for coffee; it’s a great way to get started.”

Don’t forget thatengaging on social media isn’t the same as a real relationship. “Social media makes us feel closer, but we truly aren’t,” reminded Ladurantaye. All panelists recounted PR professionals who have become close friends because their relationships spanned beyond their work responsibilities.

A word of caution to young PR professionals: it’s not as easy as our panel made it sound to take a journalist out for coffee. Much like needing job experience to get a job, you also need to know a reporter in order to get to know them over coffee. It may take some time to find the right opportunity to do so, but it should be an activity you pursue over the course of your career.

While it is often the case that pitch emails and follow up calls fall to those with the least experience, this is not the best approach. Andross advised that the right people to be pitching a client’s story may be scattered throughout an account team. Take the time to review your media list in advance and determine who has the best relationship or credibility with each journalist.

The panel also discussed the advantage of using exclusives to build relationships and create the best coverage for your news.

Exclusivity is high on a journalist’s wish list. “I don’t want the story that everybody gets,” said Ladurantaye. “Pitch where you will get the most bang for your buck. Even with one outlet, others will follow.”

Indeed, one of the main sources for story ideas comes from what other news organizations are writing about. This is the case for 43% of journalists surveyed.

If the story is perfect for a particular outlet, there may be no point in sharing it with several others and risk no one covering it at all. It often takes some discussion up front to determine interest and set out timing, so plan accordingly.

Andross advised that before undertaking a one-outlet approach, the PR team should always get buy-in from the client. “Educate your clients to understand that not every journalist wants to be pitched for everything and in the same way as everybody else,” said Tisch.

If you don’t have buy-in, or if you firmly believe the story has broad appeal, try to create alternative angles for different outlets, to prevent them from covering the story in identical ways.

Helpful hint: Always include multimedia with your news release and experiment with including different images with your tailored pitches. Don’t include them as large attachments. Try using Dropbox instead.

The bottom line: The media is a competitive business and journalists don’t like writing the same story that someone else is writing. Be creative and present each outlet with a way to cover it best, their way.

Welcome New Members!

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NATIONAL MEMBERS

  • Ife Akintunde, Prait
  • Rosita Chakardan, Dilawri Group of Companies/The Dilawri Foundation
  • Andrea Chrysanthou, Global Public Affairs
  • Katy Creates, Almost Equals Publicity/Katy Creates PR
  • Glenn Ewald, United Way Toronto & York Region
  • Corey Goldman, Goldman Communications
  • Sherri Haigh, Ontario College of Trades
  • Bryn Hendricks
  • Samah Othman, Township of Oro-Medonte

STUDENT MEMBERS

  • Rita Chen, McMaster University
  • Kimberly Gosse, Ryerson University
  • Sabrina Lavi, Centennial College
  • Cristina Lopes, Humber College
  • Dillon Shaver, Humber College
  • Vanessa Stiernholm, Ryerson University
  • Chloe Von Dersch, Ryerson University
  • Sadie Weinstein, Humber College

Welcome New Members!

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NATIONAL MEMBERS

  • Deborah Brown, TTC
  • Brian Buchan, Toronto Hydro
  • Kirsten MacDonald, Lone Wolf Real Estate Technologies
  • Chimone Rattan, SOCAN
  • Carolyn Skinner, Ontario Society of Professional Engineers
  • Kathleen Stelmach, Torchia Communications
  • Cheryn Thoun, Toronto Transit Commission
  • Rick Weiss, Economical Insurance

AFFILIATE MEMBERS

  • Stephanie Harden, Ontario Society of Professional Engineers

STUDENT MEMBERS

  • Vanika Bhanot, Seneca College
  • Ranjini Chakravorty, Seneca College
  • Arooj Dar, Seneca College
  • Joty Gill, Seneca College
  • Mike Gregory, Ryerson University
  • Jocelyn Grills, Seneca College
  • Jacqueline Jolani, Humber College
  • Irene Knight, George Brown College
  • Kate Kourtsidis, Humber College
  • Rebecca Krauss, Ryerson University
  • Pierre McAllister, Humber College
  • Jacob McCann, Humber College
  • Rosa Mejia, Humber College
  • Brandon Neville, Seneca College
  • Eleanor Robertson, York University
  • Antwayne Stewart, Humber College
  • Brandon Wallace, Humber College

 

Welcome New Members!

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National Members

  • Lucy La Grassa, Mussio La Grassa Elliott Krogh Inc.
  • Michael MacMillan, High Road
  • Erin Mikaluk, Ports Toronto
  • Daniel Roukema, Immigration Consultants of Canada Regulatory Council
  • Peter Tsykov, PT News

Affiliate

  • Melissa Meyer, CNW Group

Student Members

  • Noura Ahmed, Humber College
  • Eman Ali, Seneca College
  • Dominique Defour, McGill University
  • Ivana Gill, Humber College
  • Erin Griffin, Centennial College
  • Fatyma Khan, Seneca College
  • Lyan Khazanchi, Seneca College
  • Suneet Kaur Lamba, Seneca College
  • Victoria Mountain, Ryerson University
  • Dimo Panagiotakos, Humber College
  • Hilary Prince, McMaster University
  • Zaraamaniah Ramaniah, Ryerson University
  • Madison Seeman, Humber College