Author Archives: Maryjane Martin, APR

About Maryjane Martin, APR

MJ Martin & Company

March is Membership Month


There’s no better time to join CPRS Toronto!

Being a member of CPRS Toronto provides exceptional value at every stage of your career. CPRS members have access to exclusive professional development, networking, accreditation, award, and volunteer opportunities.

Join this month and you will:

  • receive a 12-month subscription to PRSA’s Public Relations Tactics courtesy of CPRS – a $79.10 value!
  • be entered to win a complimentary registration for the World Public Relations Forum held here in Toronto – a $1,525 value!
  • receive entrance to a free CPRS Toronto PD event (excluding ACE Awards and the CPRS National Conference).

Finally, we invite you to join CPRS Toronto for March Mix n Mingle on Tuesday, March 22. The event is open to current, new and potential members. More details to follow.

Refer a member and receive a $100 credit and more!


CPRS Toronto is harefer-a-friendrd at work to bring our members even more benefits and value than last year. We hope that you continue to be involved in the opportunities available for learning, networking and leading the way, and we thank you for your participation as a valued member.

During Membership Month, we ask for your support in spreading the word about the benefits enjoyed by members of CPRS by taking our message to the streets. Think about the reasons why you joined CPRS Toronto and how your colleagues would benefit as well.

Refer a member and you will:

  • receive a $100 credit (up to $800!) toward all national programs and offerings, including membership fees, awards submissions, national conference registration and accreditation fees;
  • have two opportunities to win a $50 VISA gift card;
  • and  two opportunities to attend a free PD event each (excluding ACE awards and the CPRS National Conference).

Round one draw will occur by March 18 and round two draw will occur at the end of March.

Finally, we invite you to join CPRS Toronto for March Mix n Mingle on Tuesday, March 22. The event is open to current, new and potential members. More details to follow.

Meet your Board members — this month… meet Danielle Kelly


Danielle Kelly photo

Danielle Kelly, APR

This month, we interview Danielle Kelly, APR Secretary of CPRS Toronto’s board.

New Perspective (NP): As part of the executive team, what is your role?

Kelly: I am responsible for the Annual General Meeting as well as overseeing board governance on such things as national and Chapter by-laws and regulations. I also ensure the Chapter adheres to provincial and federal laws pertaining to not-for-profit organizations.

NP: When did you join CPRS Toronto?

Kelly: I’ve been a member since 2005 and was accredited in 2010.

NP: What made you choose public relations as a career?

Kelly: I knew I wanted a career in public relations as early as high school. I did a co-op at the Living Arts Centre in Mississauga and fell in love with public relations after working with Hilary Sadler, their Director of Communications. She had such an exciting and varied job. I knew this field was for me.

NP: What’s your background?

Kelly: I have a degree from Western University’s Media and Information Technology (MIT) program. While there, I spent one term at the Nanyang Technological University Wee Kim Wee School of Communication and Information in Singapore. It was only later while studying for my Accreditation did I fully realize that one of my Singaporean professors, Krishnamurthy Sriramesh, was an authority on Culture, communication and Public Relations. Immediately after receiving my degree from Western, I attended the Bond University in Gold Coast Australia and received my Master of Communications in Public Relations.

 NP: What was your first public relations job?

Kelly: I co-ordinated media relations and publicity for the British Archives in London. I spent two years there, a proud moment was securing front page coverage in the Times of London. A fun aspect of the job was acting as the Archives’ liaison for the BBC’s television series Who Do You Think You Are? One of my most enjoyable experiences was spending the day with Jeremy Irons. During the filming of the series, Mr. Irons learned that he had a politically active family and his Great-great Grandfather petitioned Westminster with a document containing over 2 million signatures asking parliament to change the voting system. He arrived on a donkey to deliver the petition.

NP: Where else has your career taken you?

Kelly: I returned to Canada in 2006 to work for the City of Brampton. It was at the City of Brampton where I was on a team that won two awards for Best Celebration/Campaign for National Public Works Week from the Ontario and Canadian Public Works Associations. In 2011 I moved from municipal government to the provincial level, joining Cancer Care Ontario and then, to my present position with the Ministry of Health in 2012.

NP: This summer, you led a Press Operations team of Games News Services Reporters and was involved in running the post-competition media interview zone during the Pan Am Games. How would you describe the experience?

Kelly: It was an intense almost 115 hours of volunteering over the summer, but it was also so interesting. I really enjoyed meeting media and athletes from all over the world.

To learn a little more about Danielle, we asked her to take our modified version of the Proust Questionnaire.

What is…

Your favorite virtue — Grace
Your favorite qualities in a man — Empathy
Your favorite qualities in a woman — Confidence
Your chief characteristic — Kindness
What you appreciate the most in your friends — Sense of humour
Your favourite occupation — Nursing
Your idea of happiness — Sleeping-in with my dog at my side
Your idea of misery — Attaching the plastic price tags on shoes by hand in a basement (worst summer job ever, I   lasted one day)
If not yourself, who would you be? A back-up singer for Leonard Cohen
Where would you like to live? Napa Valley, California or Niagara-on-the-lake, Ontario
Your favourite colour and flower — Colour = Teal; Flower = Stargazer Lilly
Your favorite author(s) — Jodi Picoult, Jane Urquhart, Ken Follett, Salman Rushdie
Your favorite heroes in fiction — James Bond and Dominic Toretto
Your favorite heroines in fiction — The Dowager Countess of Grantham and Moira Rose (Schitt’s Creek)
Your heroes in real life — Craig Kielburger, Rex Murphy and Rick Mercer
Your favorite heroines in real life — My Grandmother and my niece Marina
Your favorite food and drink — Red Wine and family’s homemade raisin molasses bread
What you hate the most — Short-sightedness and intolerance
The natural talent you’d like to be gifted with — Flexibility!
Your favorite motto — This too shall pass






CPRS Toronto Member discount program — winter deals through Perkopolis


This winter, CPRS members can save up to 50% OFF popular shows, attractions, sporting events, and much more!


kinky bootscineplex



 Plus, save up to 50% OFF regular hotel rates at more than 100,000 hotels worldwide! We have all your favourite destinations including; New York, Orlando,Vancouver, Toronto, Niagara Falls, Las Vegas & more…




How does the program work?
Perkopolis is a free, easy to use, and exclusive benefit program that provides CPRS members with access to a variety of discounted products and services. You simply create an account, log into the website and add the product to your ‘shopping cart’. Payment is processed online and the products are delivered to you either electronically or directly to your home address. Please visit the FAQ section of the Perkopolis website for more information regarding shipping costs, delivery times, payment methods, etc.

Click here for more information.

What’s new



Welcome New board members


With this newsletter, we welcome three new chairs to our CPRS Toronto board. Communications Co-chairs, Danielle D’Agostino and Roger Jabaly and Marketing Chair, Gary Williams, ABC. We also welcome Molly Campbell, our new e-newsletter editor. Look forward to seeing more communication to members from Communication and Marketing committees over the coming weeks.

New APRS and Life Members


CPRS Toronto’s newest accredited members: Ashley Brown APR, Pereina Choudhury, APR; Katia Collette, APR; and Mark Ingram, APR were recognized on Wednesday, May 13th at a reception hosted by APEX Public Relations. Many thanks to Linda Andross and her team at APEX for their generosity.

While Accreditation is a national program, Toronto has a chair of Accreditation who supports candidates throughout the entire process.

For the past two years, Jilder Lazer, APR has been a coach, a cheerleader and an inspiration. I have heard accredited members say her workshops are so comprehensive that if they could, they would attend her sessions again and again. Thank you Jilda, for your dedication to public relations professionalism and congratulations to this year’s accredited members.

In addition to the recognition of the newly accredited members, CPRS National Executive Director, Karen Dalton, APR, LM announced CPRS Toronto Life Members: Hanna Pilar, LM; Marilyn Short APR, LM; Gordon Kenneth McIvor Ph.D., APR, FCPRS, LM; Maryjane Martin APR, LM; Sarah K. Jones APR, FCPRS, LM; Corinne LaBossiere APR, LM; Jodi Macpherson APR, LM; and David Milliken, LM. Life memberships are awarded to members who have participated in the chapter for over thirty years and have made a significant contribution to our profession.

New Graduates


With the arrival of spring, comes graduation for many of our CPRS Toronto student members. I am always encouraged to hear how our members have provided advice, internships and mentoring to our graduating student members. If you are graduating, check out our membership terms – you may still qualify for student pricing at events over the coming year or for a transitional affiliate membership.

ACE Gala — New winners


While I believe you receive valuable insight in participating in award programs, actually winning a professional award is quite an achievement and validation of your skills. To all the winners of the ACE Awards this year, my sincerest congratulations! A special thanks to the ACE Committee, Charzie Abendanio, Molly Chudnovsky, Natalie Dee, Dominique Dorais, Megan Irwin, Barbara Loureiro , Robin Smith and ACE Committee Chair, Carolyn Merchant.

Our Community Manager, Liza Butcher and Charzie Abendanio live tweeted the evening and kept the social media world informed of our event. Thank you.

Ashley Brown, APR with Accreditation Chair, Jilda Lazer, APR

Ashley Brown, APR with Accreditation Chair, Jilda Lazer, APR



New initiatives


Summer Professional Development events

For the first time, we plan to continue our programming over the summer. Jeff Rohrer, APR, our Chair of Professional Development is planning two events. Please check the website for more information over the next few weeks.

New fiscal year-end

Over the past three years we have been phasing in a new fiscal year. Our new fiscal year-end is June 30 (from March 31). Our Annual General Meeting will be held in September. The date will be sent to all members 45 days prior to the meeting.

Are you going to the National Conference in Montreal (May 31-June 2)? Let’s make some noise!

Each year the Canadian Public Relations Society (CPRS) hosts a professional development conference that attracts over 300 participants from across Canada. The event features a combination of keynote speakers and workshops to support professional development in the field of public relations, as well as providing a networking opportunity with some of the top public relations practitioners from across Canada. This year, let’s make the Toronto Chapter’s presence known!

We are looking for ideas for Toronto delegates to connect and celebrate our Chapter’s success over the year – Toronto members will be receiving awards and other recognition during the Awards Gala as well as members will be presenting at the conference. Please email me if you are going to conference and would like to connect. Thanks!

None of these initiatives or the programming we deliver would occur without your commitment and the support from our sponsors: CNW, Marketwired, Fifth Story, Leger, The Canadian Press and Freeman Audio Visual. Thank you all.

Maryjane Martin, APR, LM

President, CPRS Toronto MJ Martin


Participate in national survey and you may win an Apple iPad



The Canadian Public Relations Society is conducting a survey of members and non-members in Canada to gain insights from public relations practitioners on the benefits of belonging to a professional association. The survey is being conducted by Leger on behalf of CPRS.

This survey should take less than 10 minutes to complete. All respondents who complete the survey are eligible to be entered into a draw for an Apple iPad.

If you have any questions about the purpose or content of the survey, or the collection of personal information during this process, please contact: Karen Dalton APR, CAE, Executive Director, CPRS at (416) 239-7034 or by email at

Your unique survey link is included in the email sent to you directly from Please take a moment to complete your responses by April 30, 2015.

Social Media Reality Check 3.0 Event


Wednesday April 15, 2015 from 5:30 PM to 7:30 PM
Hamilton Club, 6 Main St E Hamilton, ON, L8N 1E8
Presenters: Dave Scholz & Alex Sevigny, PhD, APR
Location: Hamilton Club


In this interactive presentation, Dave Scholz, Managing Partner of Leger 360 and Alex Sévigny, PhD, APR, will present the findings of their joint Leger-@McMasterMCM research project, “Social Media Reality Check 3.0”. In 2009 and 2011, Leger conducted an authoritative national study of social media uses and perceptions across Canada. In 2014, Leger teamed up with the research team at @McMasterMCM to conduct a third survey.
With over 1250 participants, this is the largest and most authoritative survey of Canadians uses and attitudes toward social media. The survey examines how social media interacts with traditional media in Canadian’s personal and social lives. The results are both counter-intertuitive at time and surprising. Come out to gain the competitive edge through a sneak peak at cutting edge social media market research that will soon be published.
Networking session before and after interactive talk.
Hors d’oeuvres will be served. Non-alcoholic drinks provided. Cash bar.
To register, please go to: