BOARD OF DIRECTORS

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ERICA SILVER, APR
Co-President / Co-Présidente
president@cprstoronto.com

Erica Silver is the Director of National Media Relations and Corporate Communications at Sony Music Entertainment Canada Inc.  She brings strategic leadership to the company’s marketing and communications team and builds multi-platform, integrated media relations campaigns for some of the biggest names in the music and entertainment industry.  Recognized as one of the leading practitioners in the industry with nearly two decades of Media and Public Relations experience, Erica designs and implements earned terrestrial and digital media campaigns, and has cultivated a rich perspective on the tools needed for success.  Erica has her Accreditation in Public Relations (APR) from the Canadian Public Relations Society, holds a Master of Arts in Journalism and Mass Communication with a specialty in Public Relations from Kent State University, and a certificate in Corporate Communications from Humber College.

 

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DANIELLE KELLY, APR
Co-President / Co-Présidente
president@cprstoronto.com

A bilingual, accredited and award-winning communicator, Danielle has held positions of increasing responsibility in a series of complex organizations both in the United Kingdom and Canada over the past ten years. She bring a wealth of government and private sector experience to her positions and has worked on a range of projects from provincial transformation initiatives to national employee communications projects and international sporting events.

 

LOIS MARSH

Secretariat / Secrétariat
marshl@marsh-executive.com

CPRS Toronto Inc.
1 Yonge Street, Suite 1801
Toronto, Ontario M5E 1W7
Tel: (416) 360-1988 Fax: (416) 369-0515

 

BOARD OF DIRECTORS AND COMMITTEE REPRESENTATIVES / CONSEIL D’ADMINISTRATION ET REPRÉSENTANTS DES COMITÉS

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HEATH APPLEBAUM, ABC
Director of Education / Directeur de l’éducation
heath@echocommunications.com

A global-award-winning communicator, industry thought leader and a published public relations professor with 20 years of diverse experience spanning the corporate, agency, non-profit and consulting sectors.  Heath is the President and Chief Reputation Officer of Echo Communications, a unique reputation management consulting firm based in Toronto that helps companies from start-ups to multinational companies.  Heath has spoken at more than 60 conferences around the world including past CPRS national conferences to share his knowledge and expertise.  Heath has also served as a judge for the CPRS Toronto ACE Awards and national Awards of Excellence.

 

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HILARY LAWTON
Director of Membership / Directeur des Membres
hilarylawton@yahoo.ca

Hilary has over eight years’ experience delivering fully integrated communication and marketing campaigns for leading brands, including P&G, Walmart, Nestlé, Marshalls and Franklin Templeton.  As Membership chair of the Toronto Society, she also develops and helps execute the overall marketing campaign platform to drive awareness and increase membership. She holds a Masters of Science in Public Relations from University of Stirling in Scotland.

 

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JESSICA MARTIN
Secretary / Secrétaire
martin_jessica@hotmail.com

Jessica has over 15 years’ of experience in broadcast, political and corporate communications. She brings an extensive media relations network, developed through roles as a Floor Director at CityTV and as company spokesperson for large organizations including the Toronto Transit Commission and Toronto Hydro. In her current role as Communications Advisor for Ward 15 Councillor Josh Colle, she provides communications and issues management support on constituency and City Hall matters.

As Secretary of the Toronto Society, she is responsible for planning and Chairing the AGM. She holds an Honours Bachelor of Arts in Multimedia and Mass Communications from McMaster University and is currently pursuing a Masters of Communications Management from the same institution.

 

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DAVE SCHOLZ
Director of Research and Sponsorship / Directeur de la Recherche et du Parrainage
dscholz@leger360.com

Dave Scholz has been on the Toronto CPRS Board for four years. He is currently responsible for the Sponsorship and Research Chairs. As well, Dave is the Co-Chair of judging for the Toronto CPRS ACE Awards and has been involved with ACE judging for 10 years. Dave is a Managing Partner at Leger, the largest Canadian-owned marketing and polling research agency, and he specializes in Communications Research. Dave also teaches in the Masters of Communications Management Program at Macmaster University and is a Board Trustee for the Institute of Public Relations.

 

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JENNY SHIN
Director of Professional Development / Directeur de la Développement professionnel 
jshin@milestones-pr.com

The driving source of passion behind the team at Milestones Public Relations, Jenny has over 20 years experience in business development and strategic communications. Milestones Public Relations is a boutique agency based in downtown Toronto, and serves a variety of clients which includes regular pro bono work with established charities and grassroots community initiatives. She has served on the board of directors for the Canadian Public Relations Society Toronto for numerous years, including chairing the ACE Awards, as well as the Professional Development portfolio. As part of her mission in the communications field, she is committed to volunteerism and encouraging others to get involved to improve our professional standards and to strengthen our communities.

 

DIANE BEGIN, APR
Past President  / Président sortant

JEFF ROHER, APR
Past President  / Président sortant