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The CEO Award of Excellence in Public Relations was created in 1991 to celebrate the Chief Executive Officer in the Greater Toronto Area who best demonstrates personal excellence in understanding and fostering the implementation of public relations practices. The award emphasizes the fact that a successful CEO must be an excellent communicator, as well as a strong financial and administrative manager.
The Canadian Public Relations Society (Toronto) Inc. is proud to announce that General Director of the Canadian Opera Company, Conductor Richard Bradshaw is the recipient of the 14th annual CEO of the Year Award of Excellence in Public Relations
The Canadian Opera Company (COC) is the largest producer of opera in Canada. Under its General Director, Richard Bradshaw, the COC enjoys an international reputation for artistic excellence and creative innovation. June 2006 marked the opening of the company's new home and Canada's first purpose-built opera house, the Four Seasons Centre for the Performing Arts.
Outstanding communicator Richard Bradshaw has taken his vision for the COC and imparted it to both internal and external stakeholders in a compelling and highly effective fashion.
Past recipients of the CEO award of excellence include: Michael Budman and Don Green, Roots co-founders, Wayne Sales, President and CEO of Canadian Tire; Piers Handling, CEO of the Toronto International Film Festival; Julian Fantino, Chief of the Toronto Police Force; Charles Baillie, Chair, TD Bank Financial Group; Dominic D'Alessandro, President and CEO, Manulife Financial; Bobbie Gaunt, President and CEO, Ford Motor Company of Canada; Diane McGarry, President and CEO, Xerox Canada Inc.; Allan Stark, President and CEO, American Express Company Canada; George Cohon, President and CEO, McDonald's Restaurants of Canada; John Cassaday, President and CEO, CTV; David Bloom, President and CEO, Shoppers Drug Mart; Peter H. Ellis, President and CEO, Sunnybrook Medical Centre.
Each nominee for the award is researched thoroughly and the winner must demonstrate excellence in communicating with a wide range of internal and external stakeholders.
The selection committee is made up of past CPRS presidents who evaluate the performances of candidates in communications and public relations using a variety of criteria. Each CEO is researched thoroughly and the winner/s must have demonstrated excellence in communicating with a wide range of internal and external stakeholders.
Marketwire - Exclusive Sponsor of CEO Award of Excellence in Public Relations
CPRS (TORONTO) INC.: CEO AWARD OF EXCELLENCE
The successful candidate will have demonstrated significant achievement in all or most of these measures of excellence during the previous year.
MEASURES OF EXCELLENCE
- Creating a vision:
The CEO has created a vision for the organization. (S)he has outlined goals, expectations and priorities and communicated this vision to the decision-makers in the organization.
- Mechanism to deliver the vision:
The CEO has ensured there is a mechanism in place to make the vision a reality. This means either the establishment of a public relations department, the enhancement of the existing department, and/or evidence of considerable reliance on senior staff in the department. The public relations department is charged with assisting the CEO in the delivery of the vision through whatever means are appropriate for the organization.
- Goals and Beliefs of the Organization:
Once the vision is created and the plan is in place to share it, it is also critical that the CEO is seen to exemplify the vision. His/her actions and behaviour, in both a professional and personal capacity, must be consistent with the character and goals of the organization.
- Active member of the public relations team:
The CEO is familiar with the goals and objectives of public relations in the organization and is part of the team that establishes and approves the corporate public relations plan. (S)he is involved in major public relations decisions.
- Media relations:
The CEO is one of the senior spokepersons for the organization and is available to grant interviews when issues arise.
- Employee communications:
The CEO supports a proactive employee relations program and participates in some capacity. Two-way communication between employees and the CEO takes place in some shape or form.
- Internal climate:
The CEO fosters a climate which is sensitive to the needs and concerns of external publics, not necessarily just those of the immediate interest to the organization.
- Community Support:
The CEO is involved in organizations and charities in the community.
- Shareholders:
The CEO works on behalf of shareholders and is dedicated to communicating important information to them. (S)he is an active participant in the planning of the annual report and the annual general meeting. (S)he addresses shareholders' concerns honestly and quickly.
- Crisis Communications:
The CEO has encouraged the development of a crisis communications plan and is familiar with it and/or has demonstrated excellence in handling an actual crisis.
- Ethics:
Public relations activities in the organization are executed in accordance with the CPRS Code of Ethics and with the highest standards of integrity.
ELIGIBILITY
- The CEO must be a permanent resident of Canada.
- The organization must be incorporated in Canada.
- The official title of the nominees from a company must be Chief Executive Officer, Chairman and/or President or the equivalent. The most senior paid staff person from a charity or association, and deputy ministers are also eligible. For the purposes of the measures of excellence, the CEO designation has been used.
- The nominee must have been a CEO for at least six months.
- The CEO must be nominated by one or more members of CPRS (Toronto) Inc.
NOMINATION
Nominations can be submitted by contacting:
SELECTION PROCESS
By a panel of CPRS (Toronto) Past Presidents
PAST CEO OF THE YEAR AWARD RECIPIENTS
- 2007 - Frances Lankin, President and CEO
United Way of Greater Toronto
2007 CEO of the Year Award Speech
- 2006 - Richard Bradshaw, General Director
Canadian Opera Company
- 2005 - Michael Budman and Don Green, co-founders, Roots
Roots
- 2004 - Wayne Sales, President and CEO
The Canadian Tire Corporation, Limited
- 2003 - Piers Handling, CEO
The Toronto International Film Festival Group
- 2002 - Julian Fantino, Chief
Toronto Police Service
- 2001 - Mr. Charlie Baillie, President and CEO
TD Bank Financial Group
- 2000 - Dominic D'Alessandro, President and CEO
Manulife Financial
- 1998 - Bobbie Gaunt, President and CEO
Ford Motor Company of Canada Limited
- 1997 - Diane McGarry, Former President and CEO
The Document Company - Xerox Canada
- 1996 - Alan Stark, President and CEO
American Express Canada
- 1995 - George Cohon, President and CEO
McDonald's Restaurants of Canada Limited
- 1994 - John M. Cassaday, Former President and CEO
CTV Television Network
- 1993 - David Bloom, President and CEO
Shoppers Drug Mart
- 1992 - Peter H. Ellis, President and CEO
Sunnybrook Health Science Centre
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