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Public
Relations Community to Recognize Robert Deluce of Porter Airlines
with CEO Award of Excellence in Communications
The Canadian Public Relations Society
Toronto (CPRS Toronto) will present its 17th annual CEO of the Year
Award that highlights the growing role that communications plays in
organizations across Canada. This year’s honoured recipient is
Robert Deluce, president and chief executive officer of Porter
Airlines. Regarded as one of Canada’s most knowledgeable and
respected airline owners and operators, Mr. Deluce has led Porter
since its inception three years ago as the airline redefined
short-haul air travel and became the leading regional carrier in
North America.
The spirit of the CEO Award, first created
in 1991, is to commemorate communications excellence and to advocate
that a successful CEO must be an excellent communicator who can
express a clear mission and shared values with a broad range of
stakeholders.
ABOUT THE CPRS TORONTO CEO AWARD
OF EXCELLENCE IN PUBLIC RELATIONS:
The CPRS Toronto CEO Award of Excellence in
Public Relations was established in 1991 to demonstrate that a
successful CEO must be an excellent communicator as well as a strong
financial and administrative manager.
CPRS is a national association representing
the public relations profession through the establishment and
maintenance of high professional, educational and ethical standards.
CPRS Toronto is one of the largest member societies comprising more
than 600 members. Visit us today at www.cprstoronto.com.
The CPRS Toronto CEO Award of Excellence in
Public Relations is generously sponsored by Marketwire, one of
Canada’s foremost news distribution and communications services
companies. This year’s media sponsor is 680 News.
Marketwire - Exclusive Sponsor of CEO Award of
Excellence in Public Relations
CPRS (TORONTO) INC.: CEO AWARD
OF EXCELLENCE
The successful candidate will have
demonstrated significant achievement in all or most of these
measures of excellence during the previous year.
MEASURES OF EXCELLENCE
- Creating a vision:
The CEO has created
a vision for the organization. (S)he has outlined goals,
expectations and priorities and communicated this vision to the
decision-makers in the organization.
- Mechanism to deliver the vision:
The CEO has ensured
there is a mechanism in place to make the vision a reality. This
means either the establishment of a public relations department,
the enhancement of the existing department, and/or evidence of
considerable reliance on senior staff in the department. The
public relations department is charged with assisting the CEO in
the delivery of the vision through whatever means are appropriate
for the organization.
- Goals and Beliefs of the
Organization:
Once the vision is created and the plan is in
place to share it, it is also critical that the CEO is seen to
exemplify the vision. His/her actions and behaviour, in both a
professional and personal capacity, must be consistent with the
character and goals of the organization.
- Active member of the public relations
team:
The
CEO is familiar with the goals and objectives of public relations
in the organization and is part of the team that establishes and
approves the corporate public relations plan. (S)he is involved in
major public relations decisions.
- Media relations:
The CEO is one of
the senior spokepersons for the organization and is available to
grant interviews when issues arise.
- Employee communications:
The CEO supports a
proactive employee relations program and participates in some
capacity. Two-way communication between employees and the CEO
takes place in some shape or form.
- Internal climate:
The CEO fosters a
climate which is sensitive to the needs and concerns of external
publics, not necessarily just those of the immediate interest to
the organization.
- Community Support:
The CEO is involved
in organizations and charities in the community.
- Shareholders:
The CEO works on
behalf of shareholders and is dedicated to communicating important
information to them. (S)he is an active participant in the
planning of the annual report and the annual general meeting.
(S)he addresses shareholders' concerns honestly and quickly.
- Crisis Communications:
The CEO has
encouraged the development of a crisis communications plan and is
familiar with it and/or has demonstrated excellence in handling an
actual crisis.
- Ethics:
Public relations activities in the
organization are executed in accordance with the CPRS Code of
Ethics and with the highest standards of integrity.
ELIGIBILITY
- The CEO must be a permanent resident of
Canada.
- The organization must be incorporated in
Canada.
- The official title of the nominees from a
company must be Chief Executive Officer, Chairman and/or President
or the equivalent. The most senior paid staff person from a
charity or association, and deputy ministers are also eligible.
For the purposes of the measures of excellence, the CEO
designation has been used.
- The nominee must have been a CEO for at
least six months.
- The CEO must be nominated by one or more
members of CPRS (Toronto) Inc.
NOMINATION
Nominations can be submitted by
contacting:
SELECTION PROCESS
By a panel of CPRS (Toronto) Past
Presidents
PAST CEO OF THE YEAR AWARD
RECIPIENTS
- 2008 - Mr. Galen G. Weston, Executive
Chairman
Loblaw Companies Limited
2008 CEO of the Year Award Speech
- 2007 - Frances Lankin, President and
CEO
United Way of Greater Toronto
2007 CEO of the Year Award Speech
- 2006 - Richard Bradshaw, General
Director
Canadian Opera Company
- 2005 - Michael Budman and Don Green,
co-founders, Roots
Roots
- 2004 - Wayne Sales, President and CEO
The Canadian Tire Corporation, Limited
- 2003 - Piers Handling, CEO
The Toronto International Film
Festival Group
- 2002 - Julian Fantino, Chief
Toronto Police Service
- 2001 - Mr. Charlie Baillie, President and
CEO
TD Bank Financial Group
- 2000 - Dominic D'Alessandro, President
and CEO
Manulife Financial
- 1998 - Bobbie Gaunt, President and CEO
Ford Motor Company of Canada
Limited
- 1997 - Diane McGarry, Former President
and CEO
The
Document Company - Xerox Canada
- 1996 - Alan Stark, President and CEO
American Express Canada
- 1995 - George Cohon, President and CEO
McDonald's Restaurants of
Canada Limited
- 1994 - John M. Cassaday, Former President
and CEO
CTV
Television Network
- 1993 - David Bloom, President and CEO
Shoppers Drug Mart
- 1992 - Peter H. Ellis, President and
CEO
Sunnybrook Health Science Centre
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