PRSA’s Counselors Academy is an exclusive organization for PR agency leaders that’s focused on the business of PR. Improve your firm’s operations, business development and profitability by connecting with senior-level public relations counselors, from executives of the leading multinational agencies to independent practitioners. CA’s purpose is to enable collaborative peer relationships in which meaningful business counsel, operational best practices and industry trends can be shared and gained.


  • Spring conference that focuses on industry trends, issues and opportunities for PR agencies
  • Webinars
  • White papers
  • Online discussion forums
  • Wide network of leading senior practitioners

CPRS Toronto members can join Counselors Academy at the PRSA members’ rate.  For more information, please visit the Counselors Academy website