• Advice from an ACE Awards Judge February 21, 2017 #CPRSACE February 24th is fast approaching which means the submission period for this year’s ACE Awards is coming to a close. As a result, Vincent Power has given some insight regarding candidates’ submissions and his approach to judging the ACE Awards. Vincent is currently the Vice-President, Investor Relations and Corporate Communications at Sears Canada. He is ...
  • February Co-Presidents Message: Love What You Do February 20, 2017 In mid-February we all take a break to celebrate the people and the things we love. Whether you celebrated St. Valentine’s Day or Family Day, it is a great time to reflect on how and why we demonstrate commitment and passion for certain aspects of our lives. What makes you a passionate PR professional and proud ...
  • #CPRSACE: Edelman’s Sarah McEvoy On The Power Of PR February 20, 2017 “Imagine this. Picture yourself emerging from a dense jungle. In front of you? El Dorado, the lost city of gold.” This sounds breathtaking, doesn’t it? This scene does have an end, and it was written by Edelman for their award-winning 20-Second Daydreams campaign. Edelman and the Ontario Association of Optometrists (OAO) took home the ACE Award ...
  • #CPRSACE – Still time for your submission February 13, 2017 There’s still time to submit your campaign for a prestigious ACE Award.  February 24th marks the deadline for full submissions for awards in 13 categories.  Receiving an ACE Award can help with market differentiation and raise company profile which could lead to new business opportunities. Plus the CPRS Toronto Leadership Awards deadline is February 27th.  Plenty ...
  • Rendezvous with Veritas; Winner of the 2016 ACE Award for Best Use of Special Events February 7, 2017 Rendezvous with Veritas; Winner of the 2016 ACE Award for Best Use of Special Events Nina Szirmay-Kalos* is the Group Vice President at Veritas Communications. She is an award-winning media relations guru, PR extraordinaire, dedicated leader and a wise mentor. She is an experienced and highly motivated PR practitioner known for pitching ice to a snowman. Kaur: ...
  • Event Recap: Passport to PR February 3, 2017 Three valuable tips I learned from Passport to PR Passport to PR is one of the CPRS Toronto Student Steering Committee’s most highly anticipated events of the year. Students are given the opportunity to visit three agencies or organizations in the downtown core and learn from their PR teams. The group I led visited an interesting ...
  • Where are they now? February 3, 2017 Featuring Charzie Abendanio, Account Coordinator at APEX Public Relations Inc. and past President of the CPRS Toronto Student Steering Committee 2015-2016   What did you enjoy most about being on the SSC?  What I looked forward to the most when being part of the SSC team was the opportunity to meet students from across the GTA during the ...
  • The sexiness of PR January 31, 2017 Diane Bégin, APR ruckus Digital / APEX Public Relations If public relations would have remained what it was say 15 years ago, I would have eventually have become bored and likely would have changed careers. The tools available today have given us the opportunity to connect directly with our audiences, no matter how niche – and for that ...
  • ACE AWARDS – GET RECOGNIZED! January 23, 2017 As public relations practitioners, we build relationships so we can invoke change – to affect outputs, outcomes and business results.  According to Hon and Grunig (1999)1: Outputs are usually the immediate results of a particular PR program, often in the form of media coverage, awareness and exposure;   Outcomes: measure whether target audience groups actually received, ...
  • President’s Message: 2017 YOU’VE ARRIVED – THANK GOODNESS! January 12, 2017 The year of the Fire Rooster is upon us and since it only comes every 60 years, let’s make our mark! Efficient hard work filled with integrity is the key to meeting goals and achieving success this year1.  We are looking forward to another successful year at CPRS Toronto, with an enthusiastic team on the ...