NEW PERSPECTIVES BLOG

  • Passport to PR with Strut Entertainment, Citizen Relations and Liquid Communications March 20, 2017 About Passport to PR Organized by the CPRS Toronto Student Steering Committee, this event offers students the opportunity to visit PR offices, speak to members of their team and get answers to all the burning questions they have about the industry. In groups of 15, students visit three public relations offices throughout downtown Toronto. As part of ...
  • Passport to PR Winter Edition: A Post-Event Recap March 20, 2017 Having recently completed a successful event, Building Media Relations, at the upper deck of the Pilot Tavern, CPRS Toronto Students’ continued its journey across the PR industry. On Thursday, Mar. 9, 2017, students travelled from schools across the area, including Centennial, Humber, Ryerson, Seneca and Sheridan, to attend the winter edition of Passport to PR. These students ...
  • No Such Thing as Generic Influence March 20, 2017 On February 28, 2017 Boyd Neil moderated a CPRS Toronto panel discussion entitled Navigating the Social Influencer Sphere. Check out his thoughts on the discussion on his personal blog 
  • Staying ahead of the curve March 18, 2017 With the public relations profession currently confronted with the need for profound change and adaptation, CPRS members are sure to find value in a speech by CPRS Toronto Board of Director and Chair of Education, Heath Applebaum.  Applebaum delivered a keynote address to students and faculty in the McMaster University, Master of Communications Management program that sparked rich discussion. Applebaum shared his insights into the ...
  • Building Media Relations: A Post-Event Recap March 7, 2017 By Maxim Naylor On Wednesday, February 22nd on the upper deck of Cumberland Street’s iconic Pilot Tavern, the CPRS Toronto Student Steering Committee hosted one of its annual events, Building Media Relations (BMR). BMR brings together a panel of local media and PR pros to answer questions on creating and sustaining relationships with the press. On the PR ...
  • Tips on Navigating the Social Influencer Sphere March 5, 2017 By Rosita Chakardan As PR professionals, we are constantly striving to communicate our brand’s message in a meaningful and impactful way to engage our audience. So when I received an invitation from CPRS to hear their panel of experts speak about the growing significance of social influencers, I jumped at the opportunity to learn more. Tackling ...
  • Advice from an ACE Awards Judge February 21, 2017 #CPRSACE February 24th is fast approaching which means the submission period for this year’s ACE Awards is coming to a close. As a result, Vincent Power has given some insight regarding candidates’ submissions and his approach to judging the ACE Awards. Vincent is currently the Vice-President, Investor Relations and Corporate Communications at Sears Canada. He is ...
  • February Co-Presidents Message: Love What You Do February 20, 2017 In mid-February we all take a break to celebrate the people and the things we love. Whether you celebrated St. Valentine’s Day or Family Day, it is a great time to reflect on how and why we demonstrate commitment and passion for certain aspects of our lives. What makes you a passionate PR professional and proud ...
  • #CPRSACE: Edelman’s Sarah McEvoy On The Power Of PR February 20, 2017 “Imagine this. Picture yourself emerging from a dense jungle. In front of you? El Dorado, the lost city of gold.” This sounds breathtaking, doesn’t it? This scene does have an end, and it was written by Edelman for their award-winning 20-Second Daydreams campaign. Edelman and the Ontario Association of Optometrists (OAO) took home the ACE Award ...
  • #CPRSACE – Still time for your submission February 13, 2017 There’s still time to submit your campaign for a prestigious ACE Award.  February 24th marks the deadline for full submissions for awards in 13 categories.  Receiving an ACE Award can help with market differentiation and raise company profile which could lead to new business opportunities. Plus the CPRS Toronto Leadership Awards deadline is February 27th.  Plenty ...