NEW PERSPECTIVES BLOG

  • Event Recap: 6 PR trends to track in 2018 December 12, 2017 This post was written by Carolyn LoConte, a CPRS Toronto member. LoConte is an Account Coordinator at PRAXIS PR, currently working on alcohol beverage and lifestyle brands. She can be contacted via LinkedIn, Twitter or Facebook.   What is public relations? Simply put, there is no one-sided answer. There is, however, one ironic truth we can rely on ...
  • President’s Message December 11, 2017 In 2017, the headlines highlighted some of this year’s most important PR lessons: Journalism is Evolving: Through social media, every individual has the potential to voice their opinion on the world’s stage. Practitioners must be attuned to the issues and feedback from their audiences. Demand for Transparency: It’s been a year of revelations with secrets being exposed ...
  • Marketing Through Influencing: What You Need To Know To Make it Work November 23, 2017 I remember the first time I saw a paid partnership post in my Instagram feed. My first reaction was confusion: this is fair to the consumers, this is how it is supposed to be, but this will likely ruin everything for the brands and influencers. Who would want to buy this, now that they know ...
  • Welcome New Student Members! November 22, 2017 New Student Members Megan Abbey, Humber College Dyana Angino, Centennial College Adelaide Attard, Sheridan College Leah Bauer, Humber College Caryn Bessner, Seneca College Sharmela Brown, Seneca College Kate Buttaro, Loyalist College Rebekah Campbell, Loyalist College Alexandra Caravaggio, Sheridan College Regina Carlow, Loyalist College Irisa Chan, Centennial College Samantha Chicas, Centennial College Shahoya Clarke, Centennial College Francess Cowan, Centennial College Spencer Craig, Humber College Marlena D’Ambrosio, Humber College Brad Denbow, Seneca College Kimberley Drapack, ...
  • October 24 Event Recap – The PR entrepreneur: Best Practices for Independent Consultants and Boutique Agencies November 1, 2017 Kathleen Hansma is a strategic communicator and passionate publicist with an entrepreneurial spirit. Her areas of expertise are in entertainment (film and television) and lifestyle brands. She can be contacted on LinkedIn  or @kathleenhansma on Twitter and Instagram.   OCTOBER 24, 2017 – By Kathleen Hansma As a freelance publicist who has contemplated opening my own PR firm, I was ...
  • AGM Recap October 5, 2017 On Wednesday September 27 members of CPRS Toronto gathered at the Mill Street Brewery for the 2017 Annual General Meeting.  In addition to a presentation by political commentator Scott Reid, CPRS Toronto Co-Presidents Erica Silver, MA, APR and Danielle Kelly, APR presented a year-end report. Highlights of the report include: Incredible member achievements from new APR, PRK ...
  • Where Are They Now? Kyleigh Benninger September 15, 2017 Featuring Kyleigh Benninger, CPRS Toronto Student Steering Committee VP External 2016/2017. What did you enjoy most about being on the SSC?  I got to meet and work with fantastic people on the Executive team, to share my experiences with students across the GTA, and hear about the experiences of others in many different stages of their ...
  • Where Are They Now? Sabrina Lavi August 24, 2017 Featuring Sabrina Lavi, CPRS Toronto Student Steering Committee Representative 2016/2017. What did you enjoy most about being on the SSC?  I enjoyed interacting with other students from the various college programs across the GTA and attending Passport to PR, which is a great networking opportunity for all aspiring public relations professionals.   Where do you work now ...
  • CPRS Toronto’s Doris Whiteside Award winners share tips for success in PR school May 25, 2017 Education Chair and Board Member Heath Applebaum recently caught up with each of the seven outstanding 2016 recipients of the Doris Whiteside Award. The awards are given to one deserving student at each Toronto public relations program annually, who exemplifies both academic excellence and outstanding leadership qualities. To qualify, students must be members of CPRS ...
  • National Volunteer Week – April 23-29, 2017 April 20, 2017 Next week is National Volunteer Week, and we want to acknowledge our enthusiastic and skilled volunteers who together, help us accomplish our objectives and grow our community.  As a non-profit professional society, CPRS Toronto appreciates the donation of time and effort from our Board of Directors and volunteers, who help to enhance our knowledge, skill ...