Tag Archives: 2013 ACE Awards

A night of celebrating communications excellence

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By: Miranda Germani

The ACE Awards, held on April 24 at Arcadian Court, truly lived up to its namesake of Achieving Communications Excellence. Fantastic examples of excellence were celebrated throughout the evening, with top campaign honours going to two particularly outstanding campaigns.

Winner of Best PR Campaign of the Year was Argyle Communications and Free for All for their “30% off Ontario Tuition” campaign.

“Receiving this honour from CPRS Toronto not only makes Argyle Communications and its clients feel proud, but also tells us that our professional peers believe we set and achieve high standards,” said Argyle Communications president Daniel Tisch.

“PR is at its best when practised in the public interest,” said Daniel, speaking to the importance of Argyle’s campaign. “The Ontario government had made its ‘30 per cent off tuition’ a priority, and needed support to get the message to students. PR was critical in getting this done. Like every great PR campaign, there were barriers to overcome, and a creative strategy was critical to success.”

The other star campaign of the evening was Strategic Objectives and Mondelēz Canada’s “100th Birthday of Oreo” campaign, which took home the award for Best Creative PR Campaign of the Year. Judy Lewis, Strategic Objectives co-founder and executive vice president, enthusiastically affirmed that winning the award gives her team the inspiration to continue to develop the most creative, breakthrough, and effective PR campaigns.

These two campaigns particularly epitomized achieving communications excellence for 2013. Who will win next year? The countdown begins now, so be sure to get ready to compile your amazing work into a submission for the 2014 ACE Awards.

CPRS Toronto recognizes the best public relations campaigns at the 2013 ACE Awards

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Toronto, ON, April 24, 2013 – The Canadian Public Relations Society (CPRS) Toronto honoured the best in the Toronto PR industry this evening at the annual Achieving Communications Excellence (ACE) Awards gala. Held at the Arcadian Court, the ceremony acknowledged and celebrated the accomplishment of PR professionals in Toronto and the GTA.

“ACE awards are given to those who have positively influenced the PR industry with exceptional communications campaigns,” said Vincent Power, APR, president, CPRS Toronto. “Many outstanding submissions were received this year, and with the help of our judging panel, we were able to select the best of the best in Toronto public relations.”

The ACE Awards concluded with the presentation of the two most prestigious awards: Best PR Campaign of the Year and Best Creative PR Campaign of the Year.  Argyle Communications received top prize of PR Campaign of the Year for the exceptional strategic planning and execution of the 30% off Ontario Tuition campaign and the Best Creative PR Campaign of the Year was awarded to Strategic Objectives for the innovation and creativity behind the 100th birthday of Oreo celebrations.

“The ACE Award recipients are selected by a judging panel of seasoned PR professionals,” said Heather Agnew, ACE Awards chair, CPRS Toronto. “Being recognized by industry peers with an ACE Award is a symbol of quality and mutual respect amongst Toronto’s PR community.”

The 2013 ACE Award recipients include:

Best PR Campaign

  • Argyle Communications and Free for All – 30% off Ontario Tuition

Best Creative PR Campaign 

  • Strategic Objectives and Mondelēz Canada – 100th Birthday of Oreo

Leadership Awards

  • Lois Marsh Award: John Muldoon, APR
  • PR Professional of the Year: Cathy Cowan, Cowan & Company Communications Inc.
  • Volunteer of the Year: Heather Agnew, RBC
  • CPRS Toronto Young PR Professional of the Year: Adrian Seeley, PRAXIS
  • CPRS Toronto Public Relations Student of the Year: Hannah Sunderani, Centennial College

Media Relations – Budget Over $50,000

Gold

  • Strategic Objectives and Mondelēz Canada –  100th Birthday of Oreo
  • Argyle Communications –  The Canadian Pain Summit

Silver 

  • Kraft Canada and Edelman –  MiO Trick Squirts
  • Revera Inc. and Environics Communications –  Thought Leadership – The Revera Reports
  • LOFT and Edelman –  LOFT Canada Launch
  • Novo Nordisk Canada and GCI Group Canada –  Igniting the VA Dialogue
  • NATIONAL Public Relations –  P.F. Chang’s Canadian Launch
  • NATIONAL Public Relations –  Capital One Credit Education Week
  • DDB Public Relations –  autoTRADER.ca: The Most Cars in One Place
  • Shaw Media and Edelman –  The Real Housewives of Vancouver Campaign
  • APEX Public Relations and George Brown College –  George Brown College Waterfront Campus

Bronze 

  • APEX Public Relations, Morin Public Relations and Walmart Canada –  Mom of the Year Award
  • APEX Public Relations and Kao Canada –  John Frieda Precision Foam Colour
  • Environics Communications –  The Talk
  • Citizen Optimum / Future Shop –  Future Shop Holiday 2012
  • eBay and Edelman –  eBay Canada 2012 Holiday program
  • Kraft Canada and Edelman –  Kraft Food for Families
  • NATIONAL Public Relations and Direct Impact –  Ford of Canada Power of Choice Campaign
  • Argyle Communications and PC Financial –  PC Canadian Family Finance Series

Media Relations – Budget under $50,000

Gold

  • APEX Public Relations and Nike Canada –  Sustainable Olympic Track Uniforms

Silver 

  • TD and Paradigm PR –  Credit Cards & You
  • energi PR –  MFPA: Canvassing the Country
  • APEX Public Relations and Nestlé Canada –  Nestlé Assorted Paints the Town Red
  • PRAXIS –  Lifesaving Society: Swim to Survive+
  • Argyle Communications and Staples Canada – Back to School with Staples
  • Fleishman-Hillard Toronto –  One Direction 1D World Toronto
  • SiriusXM and NATIONAL Public Relations – SiriusXM’s Siriusly Sexy Survey

Bronze 

  • APEX Public Relations and Kao Canada –  Summer Beauty with John Frieda and Jergens
  • Citizen Optimum –  ACE Bakery Canada’s Best Sandwich
  • TD and Paradigm PR –  TD Educates About Cyber Fraud

Best Use of Special Events.

Gold 

  • RONA Inc. and MSL Canada –  The Nature of Colour
  • DDB Public Relations –  Subaru’s BRZ Scorches the Competition

Silver 

  • Citizen Optimum / IKEA Canada –  IKEA Winnipeg Store Opening
  • PRAXIS –  CCMadMen Event

Bronze

  • APEX Public Relations and Kao Canada –  YWCA Facility gets a Makeover
  • PRAXIS –  Dean and Todd’s Banff Ice Party at Blue Mountain
  • PRAXIS –  CARSTAR Dirty Car Art Exhibit

New Product or Service Launch Campaign of the Year 

Gold 

  • Energizer Personal Care –  Launch of Schick Hydro Silk
  • McDonald’s Restaurants of Canada Ltd.  –  Our Food. Your Questions.

Silver 

  • Shaw Media –  Continuum Series Launch Campaign
  • Kraft Canada and Edelman –  MiO Trick Squirts
  • Kaiser Lachance Communications –  Sears Canada LOOK! Report Launch
  • NATIONAL Public Relations –  P.F. Chang’s Canadian Launch
  • APEX Public Relations and Kao Canada –  Bioré Welcomes You (Back) to Your 20s

Bronze

  • APEX Public Relations and Nike Canada –  Measuring Movement to Make Life a Sport.
  • Ketchum PR Canada and Philips Canada – Philips Sonicare Diamond Clean Launch

Employee Communications Campaign of the Year

Silver 

  • Toronto Hydro-Electric System Limited –  Grow Your Mo’ for Movember Campaign
  • Bombardier – Employee Communications Campaign of the Year Bombardier Aerospace Toronto Site

Community Relations Campaign of the Year 

Gold 

  • Argyle Communications and Free For All  –  30% Off Ontario Tuition

Silver 

  • Citizen Optimum –  Hyundai Hockey Helpers
  • Argyle Communications –  The Crosstown and the Community

Bronze 

  • Ontario Tire Stewardship, OARA and Environics Communications –  Ontario Tire Stewardship and OARA: Annual Tire Take Back Events
  • PRAXIS –  The Courvoisier Collection
  • Environics Communications and Stewardship Ontario –  Make the Drop, Battery Recycling Program

Best Digital Communications Campaign of the Year 

Silver 

  • Energizer Personal Care and Paradigm PR –  Playtex Gentle Glide Communications
  • Unilever Canada and Edelman –  Salty’s Missing Again’s Digital Journey
  • Kraft Canada and Edelman –  Kraft Foods DessertCentre.ca Program

Best Use of Communication Tools (Internet, A/V, Research & Measurement, Print and Publications)

Gold

  • Environics Communications and Pfizer Consumer Healthcare –  Advil Nighttime Year II

Brand Development Campaign of the Year

Gold

  • McDonald’s Restaurants of Canada Ltd.  –  Our Food. Your Questions.

Silver

  • Environics Communications – airmilesshops.ca Holiday Campaign
  • PRAXIS –  Canadian Club 2013 Brand Development

Bronze

  • Veritas Communications Inc. –  SUBWAY Restaurants Commit to Fit
  • Environics Communications –  Panasonic Cooking Canada Campaign
  • Randstad and MSL Canada –  Randstad: 2013 Public Relations Program
  • Ketchum PR Canada and Philips Canada –  Philips Consumer Lighting Campaign
  • Citizen Optimum –  ACE Bakery Canada’s Best Sandwich
  • NATIONAL Public Relations –  Hankook Tire Canada, The Road to the Top
  • PRAXIS –  Pepsi Ultimate Taste Challenge
  • Real Estate Council of Ontario –  RECO’s Consumer Awareness Campaign

Crisis or Issues Management Campaign of the Year 

Bronze 

  • MAVERICK–  Crisis at Toronto Eaton Centre

Best Student PR Campaign of the Year 

Gold

  • Talk is Cheap 5.0 Team, Centennial College –  Talk is Cheap 5.0

Silver

  • BraveArt Committee, Centennial College –  BraveArt
  • Cheryl, Hannah, Kassandra, Jessica & Brittany, Centennial College –  It’s Your Moment LGFB Fashion Show

The Canadian Public Relations Society is a national professional organization focused on establishing and upholding educational and ethical standards in Public Relations. CPRS Toronto is one of the largest local societies with nearly 600 members. For more information, please visit: http://www.cprstoronto.com.

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For more information or to schedule an interview, please contact:

Nicole Laoutaris
Lead, ACE Marketing/Communications
CPRS Toronto ACE Awards Committee
ace@cprstoronto.com

Strategic Objectives celebrates CPRS Toronto ACE Award win for Best Creative PR Campaign

Strategic Objectives celebrates CPRS Toronto ACE Award win for Best Creative PR Campaign

Argyle Communications take home the CPRS Toronto ACE Award for Best PR Campaign

Argyle Communications take home the CPRS Toronto ACE Award for Best PR Campaign

 

 

Special thanks to our sponsors:

AVW TEL-AV
Marketwired
Leger Marketing
CNW Group
Canadian Press
Cision
News Canada
Infomart

One more week to get your ACE Award tickets!

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Don’t wait any longer before getting your tickets for the 2013 ACE Awards gala, which will be held one week from today! It’s the Oscars of PR – a chance to recognize and celebrate the excellence in public relations and communications. It will be a fabulous night of networking with colleagues, while enjoying a delicious three-course dinner. Tickets are selling fast, so make sure to reserve your spot at this prestigious event you don’t want to miss.

Our host for the night will be Global Toronto’s Sean O’Shea, award-winning investigative and consumer reporter who is regarded as one of the most tenacious reporters on local television.

Date:

Wednesday, April 24, 2013

  • 5:15 p.m. Registration and Cocktail Reception
  • 6 p.m. Dinner and Awards Ceremony

Location:

Arcadian Court
401 Bay Street
Simpson Tower, 8th floor
Toronto, ON
M5H 2Y4

Ticket costs:

  • Member: $130
  • Table of 10: $1,250
  • Non-member: $165
  • Student member: $70
  • Student non-member: $85

For more information, and to buy your ticket, visit the CPRS Toronto website.