Tag Archives: AGM

And the new year starts


On September 24, CPRS Toronto both wrapped up its previous year with an AGM and launched a new year with its open house.

This year we’re doing things a little differently in that we have two presidents sharing the task.

We know it will be a busy year, so a few weeks ago, the board met to strategize for the coming year.

Here are four of the highlights.

 1. Membership

  • Our plan includes a focus on membership, including retention. A great membership perk that was added at National in the last year was Perkopolis. You’ll get access to hotel, Via, events, Cineplex discounts and so much more – all for free under your membership.

 2. Member communications

  • Increasing the amount of content on our site that’s relevant to PR practitioners is a priority, including having an e-newsletter every month.
  • Of course, we’re always looking for content so if you’d like to be a contributor, please be sure to send a note to communications@cprstoronto.com.

3. Professional development

 4.  Global Alliance Conference

  • And in May 2016, CPRS Toronto in conjunction with CPRS Hamilton is hosting Communication Across Cultures.
  • It’s the first time that the Global Alliance for PR is hosting their international conference in Canada, right here at the Westin Harbourfront Hotel in Toronto.
  • So mark your calendars for May 29-31, 2016 when we’ll host the world. A number of keynote speakers and workshop sessions are planned.
  • We’ll also be working closely with CPRS National to find speakers and volunteers for the event. Watch for more details coming soon!

As we launch into the new year, we have an open invitation to all members. We are all volunteers, and we need the energy, ideas and enthusiasm our members to be successful. Drop any of the board members a line if you are considering becoming a member of the board or volunteering.

And here’s to a great year!

screenshot-twitter.com 2015-10-06 06-13-43

Diane Bégin and Jeff Rohrer, CPRS Toronto 2016/17 co-presidents


AGM vote ahead


Photo by Southernfried via morgueFile.com.

CPRS Toronto members will be considering a proposal to change the organization’s fiscal year-end at this year’s Annual General Meeting. All members are encouraged to attend Tuesday, May 28. The AGM is free to all current CPRS Toronto members. Join us for networking, hear reports from your elected Board members, and cast your member votes. Light refreshments and a cash bar will be available. Register today.

Special notice to members about the AGM


Hello, everyone. A few weeks ago you were mailed the notice of our Annual General Meeting, and I would like to inform you of two updates to the information you received.

First of all, the location has been finalized. The AGM will take place at the Toronto Region Board of Trade, 77 Adelaide St. West, ABCD Room, Fourth floor, Toronto.

Secondly, in the information that was provided on the proposal to change the year-end, it was indicated that our next fiscal year would start April 1, 2013 and end June 30, 2014. In fact we cannot have a fiscal year that lasts 15 months.

Therefore, if members agree with the proposal to change the CPRS Toronto year-end date, and if CRA subsequently agrees to the change, we will have a “regular year” of April 1, 2013 to March 31, 2014, then we will have what is termed a “stub period” of April 1, 2014 to June 30, 2014 and then start the next full year on July 1, 2014 to end on June 30, 2015 and continue as such.

The stub period will incur an auditing cost of approximately $1,800 which is less than a full-year audit, but still necessary if we want to open the year beginning on July 1, 2014 with audited opening numbers.

If you have any questions, please feel free to contact me.

I hope you are able to attend the AGM on May 28 at 5:30 p.m. I look forward to seeing you there, where our guest speaker will be Jamison Steeve, former Principal Secretary to Premier Dalton McGuinty.

Vincent Power, APR

Adrienne Batra shares four pieces of advice for communicators


By Danielle D’Ornellas 

Members can view an archived version of this May 29, 2012 presentation (length 45:30) by Adrienne Batra, Comments Editor, Toronto Sun and former Press Secretary to Toronto Mayor, Rob Ford in the members’ only blog.

On Tuesday, May 29 Adrienne Batra spoke to CPRS Toronto members at the Annual General Meeting, an audience that was as hungry for anecdotes about Mayor Rob Ford as they were for appetizers. Being the natural public-speaker that she is, Batra was more than happy to oblige, but with her varied work experience she also provided the audience (which comprised of students, volunteers and board members alike) with tips that were relevant for communicators at any level.

Batra shared advice in four key areas that resonated with me. She also provided examples of how they were reflected in her career.

 1. Always accept a challenge

People don’t enter public relations because they think it’ll be easy, but Batra’s career was particularly challenging from the start. She joined the Canadian Forces and it was during her six years in the army when she rose to the rank of Lieutenant that she cut her teeth in public affairs. One of the most challenging controversies she had to deal with in that position was speaking on behalf of her squadron during the Somalia Inquiry.

 2. Be ready to move quickly

The 24-hour news cycle waits for no one and sometimes you just have to be the one to bite the bullet and press the issue. When Batra was a member of the Canadian Taxpayers Federation, she played a role in the resignation of Winnipeg Mayor Glen Murray. After a media appearance where Murray declared his intention to run for federal office while still retaining his position as mayor, Batra sent out a press release asking for his resignation. She sent it within 30 minutes of his announcement and completely took over the news cycle. Murray resigned his position the same day.

 3. Get in front of the issue

Before she was approached to work for the Rob Ford campaign Batra had recently moved to Toronto and had a new position — stay-at-home mom. Within a week of starting her work with Ford she was already working at full-speed putting out fires. And just what was her strategy for dealing with a client who speaks his mind quite freely? Getting in front of the issue every time. Whenever a story about Rob Ford emerged Batra would take ownership of the story. Her straightforward manner and no-nonsense approach complimented Ford’s spontaneity, which was reflected in the polls.

 4. Know when to move on

Public relations thrives off of new blood. People are constantly switching sectors, changing agencies or striking out on their own. It’s just part of the industry and Batra experienced that itch first-hand. As amusing as she made her time with the mayor out to be, it clearly wasn’t all fun and games; it was a burnout job. She was working for a man who took pride in having a staff half the size of his predecessor, all the while providing them with more work to do. And despite Batra’s best intentions and strategies, she was fighting a daily battle on all sides to represent her client. At some point after being offered a position at the Toronto Sun Batra made the decision to return to a life of reduced notoriety to spend more time with her family and so far hasn’t looked back.

Ultimately, when it came to her time working for Rob Ford Adrienne Batra’s overall strategy was that success in communications comes down to ownership, whether that ownership is over the issue, your client’s reputation or your own career.


Archived presentation: Adrienne Batra, Comments Editor, Toronto Sun and former Press Secretary to Toronto Mayor, Rob Ford (45:30)


The CPRS Toronto Annual General Meeting featured Adrienne Batra @AdrienneBatra, Comments Editor, Toronto Sun and former Press Secretary to Toronto Mayor, Rob Ford speaking about crisis communications and reputation management on May 29, 2012 at the Metropolitan Hotel. Press play beneath the slides to hear the audio.

The screen can be enlarged in the bottom right corner.

2012 AGM highlights & pictures


2012-2013 CPRS Toronto Board of Directors [CONTACT INFO]

President – Vincent Power, APR
1st Vice President/Education/Marketing & Promotions – Maryjane Martin, APR
2nd Vice President/ Internet/Member Communications – Diane Bégin, APR
Treasurer – Gerald Crowell
Secretary – Christine Edwardson
Past President/CEO Liaison Committee – Martin Waxman, APR

Natalie Bovair, APR
Kathleen Garrett, APR
AJ Goodman
Amanda Laird
Laurie Smith
Christina Stefanski

Doris Whiteside Award winners for academic excellence

Richia Bissoondath – Centennial College
Morgan Cadenhead – Durham College
Sal Hosny – Seneca College
Matthew Ventura – Humber College

Life members

Life Members are honoured with Life Membership for their contribution both to public relations and the Society and being a member for 30 years.

Lydia Boyko Ph.D., APR
Carol Panasiuk, APR