Tag Archives: APR

Congratulations to CPRS Toronto’s newest APRs


by Kathleen Garrett
CPRS Toronto Accreditation Chair

The results are in and CPRS Toronto officially has four new APRs. Four members of our society successfully completed the requirements for becoming accredited members of CPRS in 2012. They join 17 other public relations professionals across the country, bringing the total number of accredited members to 480.

CPRS Toronto members who became accredited in 2012 include:

The board of directors of CPRS Toronto congratulates and applauds these new APRs for taking the time and effort to commit to their professional development and the practice of public relations in this way. Fellow accredited members are proud to welcome you to the growing list of APRs in Toronto and across Canada.

Accreditation is the highest global professional standard of excellence in public relations. The APR designation demonstrates your knowledge, experience and ethical judgment in PR, confers credibility, and signifies longevity in the profession. Employers and clients hiring APRs are getting leaders in public relations that are recognized in and outside of the profession.

The presiding officer of the National Council on Accreditation, Nancy Hutton, APR, says “Becoming Accredited in Public Relations is a significant milestone in the career of a communications professional. It proves a deep commitment to the profession and is a symbol of leadership within the public relations community.” From a personal perspective, she reflects that the accreditation process “provided a unique opportunity to self-assess and validate my own knowledge and skills as a practitioner. The CPRS accreditation process was definitely a worthwhile venture for me personally and provided many benefits to my corporation.”

To become accredited, a candidate must engage in specialized studies, pass rigorous written and oral examinations, and submit a detailed work sample. 2013 accreditation candidates are hard at work preparing their work samples right now, for an April 1st deadline.

To qualify for the accreditation process, a candidate must have earned a solid reputation of integrity and high ethical standards while completing a minimum of five years of full-time employment in public relations. The application deadline is December 1 each year. If you think you might be interested in pursuing accreditation next year, check out the self-assessment tool or contact me directly.

Three very important letters… One very important deadline!


Three of the most important letters in our field are APR, an acronym that stands for Accredited in Public Relations. Accreditation – or the APR – is a voluntary certification program that is a respected measure of experience and competence in the field of public relations.

If you have at least five years of experience and spend at least half of your professional time involved in public relations, I want to encourage you to apply to join me in the ranks of accredited PR professionals. This year’s application deadline is quickly approaching. You can read more about accreditation on the CPRS Web site. There’s even a self-assessment tool to help you decide if you are ready to enter the accreditation process.

Pursuing accreditation is a mind- and career-expanding experience that can take your practice to a whole new level, regardless of years of experience. Successfully achieving accreditation gives you internationally recognized credentials that enhance your professional image and the image of the profession as a whole. Accreditation helps you separate yourself from others and demonstrate you are a leader in our industry.

But don’t just take my word for it – check out the Top 10 Reasons to Seek Accreditation or talk to another accredited member.

If you are interested in applying for accreditation in 2012-2013, the application form is available online. The deadline is December 1, 2012.

As CPRS Toronto’s Accreditation Chair, I will be happy to answer any questions you may have.

I hope you’ll consider applying to join me in the ranks of people with their APR designation!


Attention all APRs – Invigilator needed


Can you spare a few hours on October 19 to support this year’s accreditation candidates?

An invigilator (proctor) is needed for this year’s accreditation exam. We need an accredited practitioner who can be available between 8:00 a.m. and 12:30 p.m. (approximately) at a college campus in Toronto.

Can you volunteer your morning of October 19 for the 2012 accreditation group? It would be greatly appreciated by the candidates and the committee.

If you are available or would like more information, please contact Kathleen Garrett, Accreditation Chair, at kathleen.m.garrett@gmail.com.