By: Miranda Germani
The ACE Awards, held on April 24 at Arcadian Court, truly lived up to its namesake of Achieving Communications Excellence. Fantastic examples of excellence were celebrated throughout the evening, with top campaign honours going to two particularly outstanding campaigns.
Winner of Best PR Campaign of the Year was Argyle Communications and Free for All for their “30% off Ontario Tuition” campaign.
“Receiving this honour from CPRS Toronto not only makes Argyle Communications and its clients feel proud, but also tells us that our professional peers believe we set and achieve high standards,” said Argyle Communications president Daniel Tisch.
“PR is at its best when practised in the public interest,” said Daniel, speaking to the importance of Argyle’s campaign. “The Ontario government had made its ‘30 per cent off tuition’ a priority, and needed support to get the message to students. PR was critical in getting this done. Like every great PR campaign, there were barriers to overcome, and a creative strategy was critical to success.”
The other star campaign of the evening was Strategic Objectives and Mondelēz Canada’s “100th Birthday of Oreo” campaign, which took home the award for Best Creative PR Campaign of the Year. Judy Lewis, Strategic Objectives co-founder and executive vice president, enthusiastically affirmed that winning the award gives her team the inspiration to continue to develop the most creative, breakthrough, and effective PR campaigns.
These two campaigns particularly epitomized achieving communications excellence for 2013. Who will win next year? The countdown begins now, so be sure to get ready to compile your amazing work into a submission for the 2014 ACE Awards.