Tag Archives: best pr campaign of the year

Congratulations 2012 CPRS Toronto ACE Awards Winners!

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Ace Awards 2012 LogoWhat a night it was at the 2012 CPRS Toronto ACE Awards Gala! Toronto’s Top PR pros gathered together on Thursday, April 26 to honour the best and brightest campaigns of the year, and there was no shortage of celebration.

CPRS Toronto welcomed over 300 communications professionals at the Bram & Bluma Appel Salon to congratulate each other on their amazing successes.

While the room was filled with feelings of pride an accomplishment, it’s easy to say that the benefits of collecting a sparkling ACE trophy extend far beyond this evening’s ceremony. The evening’s winners achieved merit, credibility, peer recognition and a quality reputation along with their awards.

Congratulations to all of the 2012 ACE Award recipients, and be sure to check back for more gala highlights next week.

PR Campaign of the Year

Best Creative PR Campaign

Leadership Awards

Best Use of Media Relations – Budget Over $50,000

Gold

Silver

  • APEX Public Relations – Rimmel’s Spring Summer Media Relations Launch
  • Broad Reach Communications – Broad Reach Communications (Deloitte Canada)
  • Edelman Canada – Make Your Face a Maynards
  • EdelmanCanada– Breaking News for the Caramilk Key to the Secret
  • Environics Communications – Coca-Cola Ltd.’s Arctic Home Campaign
  • Environics Communications – Advil Nighttime Launch
  • GolinHarris – McHappy Day 2011
  • GolinHarris – McCafe
  • Paradigm Public Relations – TD Leads  with Mortgage Advice
  • Polaris Public Relations Inc. –S. Pellegrino Almost Famous Chef Canadian Regional Competition
  • PRAXIS – Launch of the Environmentally-Friendly 7Up EcoGreen Bottle
  • PRAXIS – 2011 Quaker Unlock Amazing PR Launch Campaign
  • Strategic Objectives – The WhiteCashmereCollection 2011: Fashion with Compassion
  • Strategic Objectives – Magnum Ice Cream Bars Canadian Launch
  • Temple Scott Associates – Clif Bar & Company Media Relations

Bronze

  • Argyle Communications – Schneiders Country Naturals: Just the Good Stuff
  • Citizen Optimum L.P. – Future ShopHoliday 2011
  • EdelmanCanada–Holiday& Mom: The Chief Gift Buyer
  • EdelmanCanada– ArthritisAllianceofCanadaNational Media Launch
  • Shaw Media & UNIT:PR – Top Chef Canada
  • Strategic Objectives – TOPSHOP TOPMAN Takeover
  • Thornley Fallis Communications – ElectionsOntarioMakes Voting Easy
  • Thornley Fallis Communications – Taking Action Against Distracted Driving

Best Use of Media Relations – Budget Under $50,000

Gold

Silver

  • APEX Public Relations – “Get Going to Keep Going” Guide
  • APEX Public Relations/UPSCanada – Maintaining the Momentum:UPSCanada™’s Summer Survey Campaign
  • Fleishman-Hillard Toronto – The Royal LePage Shelter Foundation
  • Paradigm Public Relations – Molson Canadian Introduces the Red Leaf Project
  • Paradigm Public Relations – Tenderflake Declares 2011 the Year of the Pie
  • Polaris Public Relations Inc. – The Lost Wallet Program

Bronze

  • Argyle Communications –MarkhamStouffvilleHospitalFoundation: The Climb to Conquer
  • Edelman Canada – Alexander Keith’s Green Initiative “Show Your Plaid”
  • Environics Communications – Protecting First Responders:CSA Standards CBRN Launch
  • G Adventures – G Adventures Career Break Campaign
  • MAVERICK Public Relations – People for Good
  • Paradigm Public Relations – If I Had a Million Dollars: It’s Within Reach for Savers Who Start Early
  • Paradigm Public Relations – TD Brings E-Recycling to Local Communities
  • Paradigm Public Relations – Renter’s Insurance 101
  • PRAXIS –Alberta Premium 30 Year Old: The Unveiling of a Rare and Affordable Canadian Whisky
  • Temple Scott Associates – Motorcyclists Hall of Fame 2011

Best Use of Special Events

Gold

Silver

Bronze

New Product or Service Launch Campaign of the Year

Silver

  • dvCommunications – Martha Stewart Clean Makes Green Homekeeping Easy: Introducing Martha Stewart’s  New Line of Natural Household Cleaners
  • NATIONAL Public Relations – Smart Shopping is in the Palm of Your Hand
  • Paradigm Public Relations – TIMEX Opens its Archives: The Launch of TIMEX Originals
  • PRAXIS – Launch of the Environmentally-Friendly 7UP EcoGreen Bottle

Bronze

Employee Communications Campaign of the Year

Gold

Silver

  • Meridian Credit Union –MeridianCredit Union

Bronze

  • TVO – myTVO 2.0

Community Relations Campaign of the Year

Gold

Silver

  • Faye Clack Communications –Ontario Apple Growers’ Winter Apple Ball
  • PRAXIS – The Courvoisier Collective: Artist Collective To Foster Community, Access to Space and Exposure for Bright Talent
  • Strategic Objectives – The Creation of Koodonation:Canada’s First-Ever Microvolunteering Community
  • Strategic Objectives – The Body Shop “Stop Sex Trafficking of Children and Young People” Petition

Bronze

Public Affairs / Government Campaign of the Year

Bronze

Best Digital Communications Campaign of the Year

Gold

Silver

  • Argyle Communications – New Transit forToronto: The Eglinton-Scarborough Crosstown
  • RBC – Royal Bank ofCanada (Canadian Banking) – The Sales Experience Social Media Initiative

Bronze

Best Use of Communication Tools

Gold

Silver

Brand Development Campaign of the Year

Gold

Silver

  • GCI Group – Barbie and Ken’s Reunion in Celebration of Ken’s 50th
  • Narrative – Let the Saving Begin

Bronze

Crisis or Issues Management Campaign of the Year

Gold

Silver

Student PR Campaign of the Year

Gold

  • Cora Timofte – TelLaurentide Communications Plan

Silver

Bronze

  • CentennialCollege– UglyHolidaySweater Party