Tag Archives: CPRS ACE Awards

Quick! Time is running out to get your CPRS Toronto 2013 ACE Awards Tickets!


By: Barbara Loureiro

It’s that time of year again – the CPRS Toronto Achieving Communications Excellence (ACE) Awards are fast approaching!

On April 24th join Toronto’s top PR practitioners to celebrate the best of public relations and communications. Held at the Arcadian Court, the ACE awards will commence at 5:15 p.m. with a cocktail reception, followed by dinner and the award ceremony at 6 p.m. Hosted by Sean O’Shea, award-winning investigative and consumer reporter on GlobalTV Toronto, the 2013 ACE Awards is guaranteed to be a great time.

ACE has always been the hottest ticket in the Toronto PR industry, so don’t miss out. Tickets sell out every year, make sure you get yours now!

Ticket costs:

  • Member: $130
  • Table of 10: $1,250
  • Non-member: $165
  • Student member: $70
  • Student non-member: $85

For more information, and to buy your ticket, visit the CPRS Toronto website.

Inside the ACE Awards Gala – Thoughts from a veteran attendee


By: Miranda Germani

Are you considering attending the hottest PR event in town but aren’t quite sure what to expect? Blair Peberdy, vice-president, marketing, communications and public affairs, Toronto Hydro-Electric System, has attended every ACE Awards Gala for the past decade. Blair gives us the inside scoop on what it’s like to join more than 300 of Toronto’s PR practitioners and students to celebrate the best in PR, network with colleagues, and enjoy a delicious meal.

For those who haven’t attended an ACE Awards gala before, this repeat guest and award-winner describes the event as “one of the few opportunities for Toronto’s PR and communications professionals to get together to celebrate excellence in our business. There’s always a fantastic buzz in the room and the quality of the awards submissions is very impressive.”

Blair thinks it’s important for communications professionals to attend the ACE Awards gala, regardless of whether they’re winning an award.

“Attendees have the opportunity to network with some of the best communicators in the country from the agency, corporate, government and not-for-profit sectors at an event that is fun and well attended by senior, intermediate and entry-level practitioners,” said Blair. “The atmosphere is friendly and it’s the best event in Canada featuring top creative and strategic communications programs, executed exceptionally well.”

The ACE Awards gala is a great way to celebrate with colleagues and friends, and everyone can learn something to use in their professional career. As Blair explains, “Great campaigns are always featured and well-presented in a fast-paced format. I usually come away with one or two great ideas. It’s also a fantastic opportunity to quietly gauge how your own communications programs stack-up against some of the top PR professionals in Canada — and it’s usually a pleasant surprise!”

Blair concluded explaining why he has been a loyal attendee. “I like to attend because I enjoy the networking, but most importantly I find the quality of the awards submissions and the excitement at the event to be inspiring.”

The ACE Awards gala is fast-approaching. This year’s ACE Awards is being held on Wednesday, April 24, 2013 at the Arcadian Court, hosted by Global Toronto’s Sean O’Shea.

Eager to get your hands on the hottest PR ticket in town? More information is available on the ACE Awards page. But don’t delay – this event always sells out!

Tweeting about the ACE Awards? Follow @CPRSToronto and use the hashtag #CPRSACE

ACE Awards recognizes the best digital communications campaigns with NEW category


By Barbara Loureiro

The CPRS Toronto ACE Awards submission deadline is just around the corner. This year there’s a new category recognizing full digital campaigns: Best Digital Communications Campaign of the Year.

As digital strategies have become integral to many communications plans, CPRS Toronto strives to recognize the excellent digital campaigns created and executed over the past two years. This category recognizes campaigns that inform engage and/or monitor targeted online influencers and communities to reach specified communications goals.

If you have a campaign that qualifies, the submission requirements are as follows:

The executive summary must describe the campaign, following the RACE (Research, Analysis, Communication and Evaluation) formula and outline key variables within those headings. Keep in mind the executive summary is limited to two pages and a 10 point font, so keep it concise!

The rationale must explain how the campaign exemplifies the definition of public relations as defined by CPRS Toronto. The second component of the submission is limited to 250 words.

All submissions also must include a completed entry form and online payment through the CPRS Toronto website.

The entry deadline is January 23, 2013. Click here for more information on ACE Awards entry guidelines.

Successful submissions in the executive summary phase will be invited to the second round of judging. We’ll request a “big binder” with a detailed outline of the campaign and a copy of the final product on a USB stick. Those who have advanced to this next stage will be notified by the judging team in February.

Information on the Best Digital Communications Campaign of the Year and other categories can be found on the CPRS Toronto website. If you missed last Wednesday’s informative “Enhancing Your ACE Submission” webinar, you can WATCH HERE.

Tweeting about ACE? Use hashtag #CPRSACE