Tag Archives: CPRS National

New CPRS National research explores the future of public relations in Canada


On June 7, after a successful national conference that gathered over 300 practitioners, the Canadian Public Relations Society released a much anticipated white paper by CPRS Toronto member Daniel Tisch, of Argyle Public Relationships.

The paper, The elevation of public relations: A discussion paper on a profession’s present – and its possible futurewas written in collaboration with senior practitioners from across Canada and will play a critical role in shaping the ongoing discussion of the practice of public relations in Canada.

In it, Tisch and his colleagues examine the ‘megatrends’ prevalent in public relations today and discusses the role public relations can play in helping organizations build better relationships with consumers, audiences and stakeholders.

“Public relations is in a period of rapid growth and change, driven by the empowerment of the public through the social web and the rising business value of reputation as an intangible asset,” said Daniel Tisch. “In an era of endless content, fake news and a loss of trust, there are both big risks and vast opportunities for professional, ethical public relations. That is what this paper is all about.”

The paper comes paired with an online survey that will feed into a national discussion on the future of the profession of public relations. The results of the survey and the paper will contribute to the creation of a new strategic framework for practitioners, to be released in Fall 2017.

Take the online survey now!

PR grads: Show employers your stuff; write the PR knowledge exam Jan. 26


You can now bring tangible evidence of your knowledge and readiness for the workplace to future employers. Be part of the FIRST official cohort of students writing the Public Relations Knowledge (PRK)™ exam.

All exams in Vancouver, Calgary, Edmonton, Toronto and Halifax will take place on Saturday, January 26.

In Toronto, students will be writing at 12:30 p.m. (Eastern time zone) at Humber College.

The last day to register is Friday, January 25 at noon EST. Only pre-registered applicants will be permitted to write the exam. Register with the PDF or Word form.

Any questions can be directed to Tracey Baker, Director of Education at CPRS National via email at tbaker@cprs.ca.

More info on the PRK exam