Tag Archives: Danielle Kelly

Event Recap – Unprecedented Crisis: Fort McMurray Wildfire


On June 20, CPRS Toronto partnered with  the Insurance Bureau of Canada (IBC) to host some of the key players in the dramatic Fort McMurray wildfire response and recovery, including representatives from the Canadian Red Cross, IBC and former members of the Regional Municipality of Wood Buffalo. The panel was full of engaging stories and frank insight about what it took to tackle the most costly natural disaster in Canadian history. CPRS Toronto would like to give a special thanks to the team at IBC for their support in making last week’s event possible, as well as the panelists and moderator for their participation.

“As an actor in the wildfire response, I’m always happy to have a chance to discuss what was done and rehash those moves,” explained Robin Smith, one of the panelists and a former Communications Strategist at the Regional Municipality of Wood Buffalo who stayed behind to facilitate the evacuation of the city. “It’s enjoyable to be able to pass on the things we learned to other people who might use them one day, but we also benefit from being able to talk through the experience and gain new perspective on things that might seem mundane to us.”

“Our chapter is always looking to the cutting edge so that we can give our members the opportunity to engage with new ideas and ask thought provoking questions,” said Danielle Kelly, APR, CPRS Toronto Co-President. “It was fascinating to hear a firsthand account of an event that relied so heavily on communication. There was a lot to be learned and I think people came away with a new appreciation of how important our role as communicators can be.”

Photos of the event are posted below. Stay tuned for updates on CPRS Toronto’s next event, The Future of PR on August 15. More details are available on the Events page.

Remembering Krys Potapczyk


This post is written with great sadness. As many of you may now be aware, CPRS Toronto is mourning the loss of Krys Potapczky, APR, FCPRS. Krys was an active member of CPRS, having most recently been Chair of the Accreditation  in 2016.

Krys lost a hard-fought battle with cancer in late-June, 2017.  The CPRS Toronto Board of Directors has made a donation in Krys’s name for the Sunnybrook Hospital Foundation. I never want to speak for anyone in times like these, but I am sure many of you share the same sense of shock. Krys and cancer were two things I would never associated together.

Krys is most fondly remembered by many for her tenacious spirit and drive for excellence in the practice of public relations. Her  most recent group of students recall her as an impressive woman who was tremendously supportive with both her time and advice

To me, Krys will always be an inspiration. There are not many of us in the public service with an APR, so I always knew I could rely on Krys to be a cheerleader and mentor for me as I tried (and yes, continue to try) to execute ethical and high-quality communications counsel in the public service.

Krys and I shared a very special moment during the WPRF forum last year. She was at my side, and was my witness, when Tracy Moore stopped me and asked me where I got my dress for he Comm Prix  Communications Awards Gala. I still get a kick of out of that story to this day, and feel cool by association!

She was so proud. She took this photo of us together and emailed it to me with this simple phrase and subject line: “US….don’t we look beautiful”.

Yes, yes we do Krys. Your beauty, grace, poise, and drive during your cancer journey is something beautiful to be admired. In your honour I hope to maintain your passion, and commitment to life and the pursuit of excellence in communications and public relations.

Thank you, my beautiful friend.