Tag Archives: Humber College

The Future of Public Relations

FacebookTwitterLinkedInShare

This post was written by CPRS Toronto’s Director of Education, Heath Applebaum, ABC. Heath is the President of Echo Communications and a professor at University of Guelph-Humber, teaching strategic communications. 

On August 15, I had the distinct pleasure of moderating the inaugural Future of PR event, where an all-star panel of corporate, agency and academic thought leaders gazed into a crystal ball to scrutinize where the profession is headed.

Panelists included Dave Haggith, Senior Director of Communications at Maple Leaf Sports and Entertainment, Daniel Tisch, President, Argyle Public Relationships, Barry Waite, Academic Chair of Communications at Centennial College, and Anne Marie Males, PR Professor and Coordinator for the Bachelor of Public Relations program at Humber College.

Together we examined a broad range of important themes impacting professionals, educators and students across Canada, including the seven megatrends impacting our industry that were identified in the recent CPRS white paper, The Elevation of Public Relations. These trends include the rising business value of reputation, the empowered audience, content shock, many speak, few listen, fake news and the decline of journalism, a gap in wealth and trust, and artificial intelligence.

The panel engaged in a captivating dialogue with a packed crowd at the Pilot Tavern in downtown Toronto with conversations flowing for hours after the formal event had concluded.

 

Several key ideas emerged from discussions flowing from the changing media and business landscape in Canada. Living in an era of digital transparency, relationships have become more essential than ever for building, protecting and managing organizational reputation.

In a world where information and misinformation spreads globally with the click of a mouse, public relations professionals have an unprecedented opportunity to earn leadership roles that transcend communication, truly inform and influence business strategy and outcomes.

With the emergence of fake news and unfortunate decline of journalism, panelists emphasized the need for our profession to play an even greater role in safeguarding accurate and ethical communications.

A growing concern is that the reputations of people, companies and brands have never been more vulnerable to attack. Communicators must invest more resources towards listening, engaging stakeholders and anticipating issues, and establish rapid-response capabilities.  The former 24-hour news cycle we once knew, has accelerated into more of a 24-second Twitter news cycle that is requiring our industry to consider new strategies and for organizations to become nimbler than ever.

Ultimately, with new technologies constantly emerging and predictive analytics bound to take on a greater role in our world, to stay ahead of the curve, practitioners will have to embrace lifelong learning.  Only then can we truly learn from the past, live in the present and prepare for the future.

 

Student Steering Committee Profile: Shamique Bowes

FacebookTwitterLinkedInShare

Meet your 2014/2015 Student Steering Committee!

Over the next few months, we will be posting profiles of CPRS Toronto’s 2014/2015 Student Steering Committee Student Representatives. Stay tuned for more!

photo (2) copy

Shamique Bowes, Student Rep
Humber College, Bachelor of Public Relations Program

Deciding to pursue my bachelor degree in public relations has not been easy, as I once took a safe path, in pursuing my diploma in business management. Even though the transition was hard, I have no regrets in following a passion that has brought nothing but a bright future and opportunities n my life.

Where are you from?

I was born in St. Elizabeth, Jamaica and immigrated to Canada in 1992.

What are you most excited for this year?

I simply cannot wait to start participating in upcoming CPRS and CPRS student committee events, such as Passport to PR. This year I hope to sharpen and apply my skills to other organizations such as Speakers Academy; travelling amongst at-risk schools within the GTA and conducting workshops.

Have you interned anywhere?

I have not yet interned anywhere. However I have a vast array of volunteer experience. My most recent and unforgettable experience was volunteering for the NKPR IT Lounge. In the past I had the privilege of volunteering within the marketing communications Sector for the CPRS Ace Awards. Also, being a strong activist for women’s rights I volunteered for IWAA (International Women Achiever Awards), as media relations assistant.

What is your dream job?

With a variety of interests and passion for agency life, I hope to work for an esteemed agency such as NKPR. NKPR continues to be an agency that excels at its craft and delivers perfection.

As motivational speaker Zig Ziglar says, “If you can dream it then you can achieve it.” Even though in awe with this Toronto-based agency, my ultimate goal would be establish my own PR firm.

What do you do outside of school?

When not attending school, working or volunteering, I try to stay active within the theatre community. Besides attending plays, I take classes at Soul Pepper theatre and improvisation classes at the Freedom School of Arts. Being a big yoga buff, you can catch me at Goodlife Fitness attempting the downward dog.

Find Shamique on:

Twitter:@Shambowes
LinkedIn

Student Steering Committee Profile: Matthew Palmer

FacebookTwitterLinkedInShare

Meet your 2014/2015 Student Steering Committee!

Over the next few months, we will be posting profiles of CPRS Toronto’s 2014/2015 Student Steering Committee Student Representatives. Stay tuned for more!

Headshot

Matthew Palmer, Student Rep
Humber College, Public Relations Diploma

This is my first year being a part of CPRS Toronto’s Student Steering Committee representing Humber College. I am incredibly excited to work with the many driven Public Relations students and professionals that are a part of CPRS.

Where are you from?
I am born and raised in Burlington, Ontario!

What are you most excited for this year?
I am actually really excited about everything to do with CPRS this year. Networking with my peers and professional in the industry is an amazing opportunity that I hope to extend to my classmates as well!

Have you interned anywhere?
I volunteered with the communications and public relations teams with Fan Expo HQ Canada. Learning about what goes on behind the scenes at Toronto Comicon and Fan Expo Toronto was an eye opener and I gained a lot from the experience.

What is your dream job?
I am really into sports, so working for an organization like the MLSE would be a perfect balance between my interest and my job.

What do you do outside of school?
I balance a part time job with school and being a part of the CPRS Student Steering Committee. Outside of that I loving playing pool with my friends.

Tell us something random about yourself
I have a healthy obsession with loose leaf tea, especially from DavidsTea. I have about 30 different kinds of tea at home and try to find interesting flavour combinations with them.

Find Matthew on:

Twitter: @Matt_Palms
LinkedIn

Student Steering Committee Profile: Molly Campbell

FacebookTwitterLinkedInShare

Meet your 2014/2015 Student Steering Committee!

Over the next few months, we will be posting profiles of CPRS Toronto’s 2014/2015 Student Steering Committee Student Representatives. Stay tuned for more!

student blog image-mollycampbell

Molly Campbell, Student Rep
Humber College, Public Relations Postgraduate Certificate

I am thrilled to be a part of the CPRS Student Steering Committee this year as I begin my career in public relations. Having just moved to Toronto to start the Humber College PR Postgraduate Certificate, this committee is a great way to meet fellow PR students, contribute my skills and learn more.

Where are you from?

I am originally from Waterloo, Ontario, but Ottawa was my home for the past six years. I moved to Ottawa to complete my undergraduate degree in journalism at Carleton University. After that I worked for two years at a website development and marketing firm where I still work part-time.

What are you most excited for this year?

I am most excited about meeting people in the industry and learning more about all the amazing opportunities out there in the PR world. Through school, CPRS, internships and volunteering, there are so many ways I’m looking forward to meeting other PR professionals and students.

Have you interned anywhere?

After I completed my degree I got an internship with Carleton University’s Rwanda Initiative. I travelled to Kigali, Rwanda and worked as the assistant editor for an arts and culture magazine called Blink for two months. The experience taught me many lessons about Rwanda’s vibrant culture and helped me build my writing, organization skills and ability to adapt immensely.

What is your dream job?

Although I’m still deciding exactly where I want to go, my goal is to work for a large, international PR agency for clients in the consumer goods industry. I love the idea of working on a variety of projects in a fast-paced and dynamic environment where no two days are the same.

What do you do outside of school?

Outside of school I enjoy running and staying active. I love art, film, music and history and I look forward to travelling more in the future.

Tell us something random about yourself

My first job after my internship in Rwanda was as a Tour Manager at the Haunted Walk of Ottawa, a ghost tour company. Not only did I organize tours and manage guide schedules, I also donned the cape and gave some tours myself!

Find me on:

Twitter: @mollyelle
LinkedIn