- how to promote your brand by optimizing your LinkedIn profile,
- create compelling content to engage your network, and
- craft a company page that people will want to follow.
By Liza Butcher
LinkedIn has evolved from being a recruiter/job-hunting site to the most powerful online professional networking tool, providing users with a way to create a professional digital footprint.
LinkedIn is many things to many people. It is a social network, a branding platform, and a diverse community, as well as home to smaller communities and groups. It is a news aggregator, a relationship management tool, a networking channel and a marketplace for showcasing brand products/services.
Ten ways I use LinkedIn
I use a number of social media platforms, but I turn to LinkedIn to
Career development and mentoring
No two career paths are identical. Each person has his or her own unique challenges and successes. It is particularly energizing to find a profile of someone with similar career aspirations, either just a few steps ahead of me or a few steps behind.
I am truly lucky to have such a variety and breadth of mentors that continually help me out along my career journey.
I will always be committed to provide mentorship and share my experiences with those who are discovering their own unique career path.
Feel free to connect with me on LinkedIn!
Join us at the Canadian Public Relations Society – Toronto LinkedIn Group.
This blog post was inspired by Inside PR episode 366: Kelly Blazek, LinkedIn Connections, and Proper Communication. Inside PR is a weekly podcast about public relations, social media, digital media, marketing and communications, hosted by Gini Dietrich, founder and CEO of Arment Dietrich in Chicago, Joseph Thornley, CPRS Ottawa member and CEO of Thornley Fallis Communications, and Martin Waxman, APR, CPRS Toronto member and Executive Vice President at Thornley Fallis Communications.
Dave Scholz, Executive Vice President, Leger Marketing and Carolyn McGill, President and CEO, CNW Group presented on Canadian consumer and PR practitioner social media use on October 27, 2011. Data includes results from 2009 & 2011, with a consumer statistics updated as of October 27, 2011. Follow @Dave_Scholz & @CarolynDavidson
Press play beneath the slides to hear the audio. The screen can be enlarged in the bottom right corner. (Slides in PDF)