Tag Archives: McMaster

Measurement, modeling & emerging transformation of PR


Whether you’re an instructor, student or practitioner who keeps up on the evolution of communications, you’ll want to check out the latest issue of the Journal of Professional Communication.

CPRS member and editor of the journal Alex Sévigny, PhD, APR, MCIPR offers the following description:

“This editorial for the fourth issue of the Journal of Professional Communication (vol. 3, issue 1, 2013) discusses how the development of a set of metrics are the necessary next step for the emergence of an applied art and science of public relations.”




Research Articles

Practical Paper

Book Reviews

Editorial Advisory Board