There’s a long, uphill bridge that takes you from the green (end) of the 14th hole to the tee box (beginning) of the 15th hole. When you are walking, you really feel it in your legs and back especially on a hot day. You’ve already walked 14 holes worth of turf which is about 5 km pulling this bag that’s getting heavier and heavier despite the fact that you keep emptying it of golf balls (see last month’s message!).
But you keep going because you love this game, and you know you’ll be sad when the 18th hole (the last hole) has come and gone. Plus, ahead of you lies the 15th…a Par 5 that doglegs left and has water around the hole. But you can par this one without too much skill or sweat and attempting that energizes you enough to continue plodding uphill till you reach the tee box.
Isn’t that the way it is with us at this time of year? Winter has settled into the city of Toronto. Enthusiasts of warmer temperatures and brighter days hope that the season is more behind us than in front, yet we are reminded that February 1 is only half way through the season of winter. So, we look for things to keep us going like that great 15th hole.
CPRS Toronto has a great event on February 26th that is like the bright sun in a dreary season. Daniel Tisch, APR, FCPRS is presenting. Tisch is chair of the Global Alliance for Public Relations & Communication Management. Chair of the Global Alliance! A CPRS Toronto member and chair of the Global Alliance! How cool is that for us!
The Global Alliance is a confederation of the world’s major communications industry associations. Dan is also a Fellow of the Canadian Public Relations Society, and CEO of Argyle Communications, one of Canada’s premier independent public relations firms.
I heard Dan speak at the CPRS national conference and on other occasions. (By the way, Early Bird Registration for this year’s conference in Ottawa ends February 15th so make sure you register before the deadline!)
Anyway, going back to hearing Dan speak on previous occasions, it’s kind of awesome (awesome in the real sense of the word) how CPRS members like all of us share similar needs and goals of so many other PR professionals around the world. The Alliance centers its work on unifying the public relations profession, raising professional standards all over the world, sharing knowledge for the benefit of its members and being the global voice for public relations in the public interest.
In November, Dan attended the 7th World PR Forum in Melbourne, the Alliance’s biennial event…a chance to learn from top communicators on every continent, and also from leaders of businesses, governments and civil society from around the globe. Delegates debated the “Melbourne Mandate for Global Communication”, a new universal statement on the emerging areas of value that public relations and communication management bring to organizations, and to society.
On February 26, join us at the Globe Bistro to find out first hand from Dan if you are practising to the full scope of the new Melbourne Mandate for Public Relations and how these ideas – and ideals — can enhance your practice, counsel your clients and guide your professional development.
I trust this will be a very satisfying Par score for you – write down a 5 on the scorecard and move to the 16th completely energized. Dan is a very engaging speaker.
I hope you can make it, and also hope to see you there!