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How to “ace” your ACE awards submission: Five things you need to know


By Miranda Germani

Whether you’re wanting to add another trophy to your shelf, or just testing the waters and are new to entering awards, there are five not-so-secret things that you must know to put together a stellar ACE Awards submission.

In the interactive and informative “Enhance Your CPRS Toronto ACE Award Submission” webinar held on January 16, host and ACE Awards Judging Co-chair, Dave Scholz shared the must-know tips to ensure your submission stands out from the crowd. For now, the focus is on the first stage submission – the executive summary and rationale. Click here for more information on ACE Entry Guidelines.

Must-know #1 – Know your deadlines. Sounds simple, but that’s the first hurdle to pass. The entry deadline is January 23, 2013 (i.e. next week, so get your skates on!).

Must-know #2 – Use RACE. A simple acronym, but it can make a world of difference to your submission. RACE stands for Research, Analysis, Communication, Evaluation and all of these aspects are important to your submission. Think about RACE all the way through your submission.

Must-know #3 – Be clear on your evaluation. Don’t assume the judges know what you’ve achieved – you must spell it out and tie your goals to the outcome.

Must-know #4 – Get acquainted with the new Best Digital Communications Campaign of the Year category. If you’ve done a fabulous digital campaign that successfully engaged your audiences and inspired online conversation and/or media coverage, we want to hear about it! This is your opportunity to shine.

NOTE: Digital components to other campaigns must still be included in those separate submissions.

Must-know #5 – The judges will keep your submission to themselves. All submissions are confidential. Nothing will be shared publicly. If CPRS Toronto ever wants to share something publicly, we’ll be in touch in advance.

Bonus must-know #6 – Having details such as budget, or at least a budget range, really helps the judges consider your submission in context.

Hopefully that helps pull back the curtain on what the judging team needs from you so that you can get one step closer to receiving an ACE Award in April. For more information about the ACE Awards, please visit the CPRS Toronto Website or contact ace@cprstoronto.com.

If you missed Wednesday’s webinar, you can WATCH HERE

Tweeting about ACE? Use hashtag #CPRSACE

Enhance your ACE Award submission!


logos_colour_low_res-01Back by popular demand, CPRS Toronto invites you to join us on Wednesday, January 16, 2013 at 12 p.m. for an informative, free webinar on enhancing your ACE Awards submission, brought to you by CNW Group – the exclusive professional development sponsor for CPRS Toronto.

Dave Scholz, Executive Vice President at Leger Marketing and CPRS Toronto’s ACE Awards Judging Co-Chair, will pull back the curtain on the ACE Awards and share what the judging team will be looking for in a winning submission. The webinar will also provide insight in to changes made to the digital category.

To register for the webinar, visit:


For more information about the ACE Awards, please visit the CPRS Toronto Website or contact ace@cprstoronto.com.

If you are unable to join us on Wednesday the webinar will be available in archive following the live event.

Tweeting about ACE? Use hashtag #CPRSACE!